Lukas Graham Audience in United States

Lukas Graham logo

Lukas Graham has an estimated audience of 284,738 people in United States. 51.1% are female, 48.9% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Flo Rida, Denmark national football team, Joanna Lumley, Sean Kingston, Max Brooks.

The average Lukas Graham fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flo Rida, Denmark national football team, Joanna Lumley, with strongest over-indexing on Flo Rida (83.92× the country average). Demographically, the Lukas Graham audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Travelling, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Lukas Graham fans

Demographic split for Lukas Graham audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.4
Estimated audience size284,738

Audience persona

The typical Lukas Graham fan in United States is balanced, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Flo Rida.

Top regions in United States

Top regions ranked by reach for Lukas Graham in United States
RegionReachAffinity
California27,0690.86×
Texas21,8060.89×
Florida17,0350.88×
New York14,1330.89×
Pennsylvania9,7561.02×
Ohio9,0351.03×
North Carolina8,6051×
Illinois8,5640.9×
Georgia8,4580.96×
Michigan7,9261.06×
Virginia6,4930.94×
New Jersey6,4330.89×
Tennessee6,1321.07×
Massachusetts6,0951.09×
Washington5,8221.02×
Indiana5,6601.09×
Arizona5,2080.9×
Missouri5,1841.13×
South Carolina4,6271.08×
Maryland4,5140.92×
Minnesota4,4881.1×
Louisiana4,2871.17×
Wisconsin4,1720.97×
Alabama4,1501.04×
Colorado4,1430.92×
Kentucky4,0681.14×
Oklahoma3,6571.16×
Connecticut3,2071.12×
Oregon3,0550.94×
Utah2,8581.12×
Arkansas2,7151.16×
Iowa2,5041.07×
Mississippi2,4431.04×
Nevada2,3810.86×
Kansas2,3301.04×
Idaho1,5281.07×
Nebraska1,4381.01×
New Hampshire1,2201.09×
West Virginia1,2090.91×
Delaware1,1841.51×
New Mexico1,0490.73×
Hawaii1,0460.85×
Maine1,0030.98×
Rhode Island7930.88×
Montana7560.96×
Washington, District of Columbia7310.85×
South Dakota6621.01×
North Dakota5810.99×
Alaska5730.94×
Vermont4850.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lukas Graham audience
BrandAffinityCategory
Flo Rida83.92×Music & Radio
Denmark national football team486.3×Sports
Joanna Lumley125.6×Movies & TV
Sean Kingston127.2×Movies & TV
Max Brooks206.56×Movies & TV
Dillon69.36×Music & Radio
Robert R. McCammon560.66×Literature
Lily Allen54.31×Music & Radio
Meghan Trainor43.88×Music & Radio
UEFA Nations League56.22×Sports
MISSIO67.46×Music & Radio
Rasmus Højlund163.43×Sports
hotcourses vietnam300.41×
Visit Seattle215.17×
Hobbs140.17×Shopping
Sabrina Carpenter14.71×Music & Radio
Dave (TV channel)81.26×Movies & TV
Joachim Andersen486.3×Sports
The Fray76.65×Music & Radio
MAGIC!100.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lukas Graham audience
TraitClusterScore
TravellingTHRILL3.5
Social Media UsageJOY1.16
Price SensitivityPREMIUM1.06
Risk AppetiteTHRILL1.04
Early Adopter MentalityPOWER1.04
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Lukas Graham
CountryShare
United States23.3%
Denmark11.5%
Germany6.6%

See Lukas Graham audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Lukas Graham have in United States?

Lukas Graham has an estimated audience of 284,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Lukas Graham fans?

51.1% of Lukas Graham fans are female, 48.9% are male, with an average age of 33.4 years.

Which brands do Lukas Graham fans like most?

Lukas Graham fans show strongest brand affinity for Flo Rida (83.92×), Denmark national football team (486.3×), and Joanna Lumley (125.6×) over the country average.

Where do Lukas Graham fans live in United States?

Lukas Graham fans in United States are most concentrated in California (reach 27,069), Texas (reach 21,806), and Florida (reach 17,035). These three regions account for the largest share of the active audience.

What other brands do Lukas Graham fans also like?

Beyond Lukas Graham itself, the audience over-indexes on Denmark national football team (486.3×), Joanna Lumley (125.6×), Sean Kingston (127.2×), and Max Brooks (206.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lukas Graham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.