Rascasse Audience Intelligence

Lukas Graham Audience in United States

A data profile of the people who buy, follow and care about Lukas Graham in United States — modelled from more than twelve digital signal sources. Lukas Graham has an estimated audience of 286,901 people in United States.

#815among Band in United States#12374among Person in United States#7220in Music & Radio

The average Lukas Graham fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flo Rida, Denmark national football team, Joanna Lumley, with strongest over-indexing on Flo Rida (83.92× the country average).

Demographically, the Lukas Graham audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lukas Graham fan in United States is balanced, around 33.4 years old, with strong Social Media Usage tendencies and a notable affinity for Flo Rida.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lukas Graham profile in United States.

Audience size
287K
in United States
Gender
51.1%♀
48.9% male
Age
33.4
average years
Country rank
#49455
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lukas Graham fans

51.1% are female, 48.9% are male, average age 33.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Lukas Graham audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.4
Estimated audience size286,901
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Lukas Graham audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Lukas Graham audience comes from United States.

Worldwide audience distribution share by country for Lukas Graham
CountryShare
United States23.3%
Denmark11.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lukas Graham audience in United States is strongest.

Fig. 05

Top regions by affinity

Lukas Graham fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~1K1.28×
02Louisiana~4K1.13×
03Minnesota~5K1.12×
04Kentucky~4K1.12×
05Arkansas~3K1.12×
06Oklahoma~3K1.10×
07New Hampshire~1K1.10×
08Missouri~5K1.09×
09Utah~3K1.09×
10Michigan~8K1.08×
11Massachusetts~6K1.08×
12Alabama~4K1.08×
13Connecticut~3K1.08×
14Mississippi~2K1.06×
15Tennessee~6K1.05×
16Indiana~5K1.05×
17South Carolina~5K1.05×
18Iowa~2K1.05×
19Idaho~1K1.05×
20South Dakota<1K1.05×
21North Dakota<1K1.04×
22Ohio~9K1.03×
23North Carolina~9K1.02×
24Nebraska~1K1.02×
25Maine~1K1.02×
26Pennsylvania~10K1.01×
27Alaska<1K1.01×
28Kansas~2K1.00×
29Washington~6K0.99×
30Wisconsin~4K0.98×
31Vermont<1K0.98×
32Montana<1K0.97×
33Virginia~7K0.96×
34West Virginia~1K0.96×
35Rhode Island<1K0.96×
36Georgia~8K0.94×
37Maryland~5K0.93×
38Oregon~3K0.92×
39Arizona~5K0.90×
40New York~10K0.89×
41New Jersey~6K0.89×
42Colorado~4K0.89×
43Hawaii~1K0.88×
44Illinois~8K0.87×
45Florida~20K0.86×
46Washington, District of Columbia<1K0.86×
47Nevada~2K0.85×
48Texas~20K0.84×
49California~30K0.83×
50New Mexico~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Lukas Graham, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lukas Graham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lukas Graham audience
#·InterestCategoryAffinity×
01Robert R. McCammonLiterature560.66×
02Denmark national football teamSports486.30×
03Joachim AndersenSports486.30×
04hotcourses vietnamTopic300.41×
05Visit SeattlePOI215.17×
06Max BrooksMovies & TV206.56×
07Rasmus HøjlundSports163.43×
08HobbsShopping140.17×
09Sean KingstonMovies & TV127.20×
10Joanna LumleyMovies & TV125.60×
11MAGIC!Music & Radio100.91×
12Flo RidaMusic & Radio83.92×
13Dave (TV channel)Movies & TV81.26×
14The FrayMusic & Radio76.65×
15DillonMusic & Radio69.36×
16UEFA Nations LeagueSports56.22×
17Lily AllenMusic & Radio54.31×
18Meghan TrainorMusic & Radio43.88×
19St. LuciaMusic & Radio36.01×
20Sabrina CarpenterMusic & Radio14.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lukas Graham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lukas Graham audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.69×
Urban LifestyleOPEN1.63×
Healthy LifestyleBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lukas Graham audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Quality AwarenessPREMIUM0.93×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lukas Graham have in United States?

Lukas Graham has an estimated audience of 286,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lukas Graham fans?

51.1% of Lukas Graham fans are female, 48.9% are male, with an average age of 33.4 years.

03

Which brands do Lukas Graham fans like most?

Lukas Graham fans show strongest brand affinity for Flo Rida (83.92×), Denmark national football team (486.3×), and Joanna Lumley (125.6×) over the country average.

04

Where do Lukas Graham fans live in United States?

Lukas Graham fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lukas Graham fans also like?

Beyond Lukas Graham itself, the audience over-indexes on Denmark national football team (486.3×), Joanna Lumley (125.6×), Sean Kingston (127.2×), and Max Brooks (206.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lukas Graham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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