Rascasse Audience Intelligence

The Fray Audience in United States

The Fray has an estimated audience of 925K people in United States.

#269among Band in United States#5495among people in United States#2934in Music & Radio

The average The Fray fan in United States is 39.1 years old, more female, and lives primarily in California.

Its fans are 1.1 years older than the group average of 38.0.

Women make up 63.7% of the fan base, 11.4 percentage points more than the group average.

Compared with the other 4436 objects in Band, The Fray fans stand out for their interest in Placebo (band), James Blunt and Lukas Graham.

Most fans live in California, Florida, Texas.

Top affinities include Placebo (band), James Blunt, Lukas Graham, with strongest over-indexing on Placebo (band) (208.3× the country average).

Demographically, the The Fray audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

The typical The Fray fan in United States is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Placebo (band).

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
925K
in United States
Gender
63.7%♀
36.3% male
Age
39.1
average years
Country rank
#25816
among all objects in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Fray fans

63.7% are female, 36.3% are male, average age 39.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for The Fray audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.1
Estimated audience size925K
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Fray audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4420%
45-5421%
55+18%
Fig. 04

Worldwide distribution

49.9%

of the worldwide The Fray audience comes from United States.

Worldwide audience distribution share by country for The Fray
CountryShare
United States49.9%
United Kingdom8.9%
Canada8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Fray fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.81×
02Colorado~30K1.73×
03Vermont~3K1.64×
04Kansas~10K1.41×
05Pennsylvania~50K1.34×
06Massachusetts~30K1.30×
07Washington, District of Columbia~2K1.26×
08Tennessee~20K1.23×
09New Hampshire~4K1.23×
10Washington~20K1.16×
11North Carolina~40K1.15×
12Delaware~3K1.11×
13Indiana~20K1.10×
14Missouri~20K1.10×
15Nebraska~6K1.10×
16Illinois~40K1.08×
17Montana~3K1.05×
18Georgia~30K1.03×
19Connecticut~10K1.03×
20Minnesota~20K1.02×
21Maryland~20K1.01×
22Kentucky~10K1.01×
23Rhode Island~3K1.00×
24Ohio~30K0.99×
25West Virginia~5K0.99×
26Michigan~30K0.98×
27Maine~4K0.98×
28New Jersey~20K0.97×
29Oregon~10K0.97×
30Florida~60K0.95×
31New York~50K0.95×
32Wisconsin~20K0.93×
33Louisiana~10K0.93×
34Virginia~20K0.92×
35South Carolina~10K0.92×
36North Dakota~2K0.92×
37California~90K0.87×
38Arizona~20K0.87×
39Iowa~8K0.86×
40Texas~50K0.85×
41Oklahoma~9K0.83×
42Utah~7K0.83×
43Nevada~7K0.78×
44New Mexico~5K0.78×
45Arkansas~6K0.77×
46Idaho~4K0.76×
47Alaska~1K0.75×
48Alabama~10K0.74×
49Mississippi~6K0.73×
50Hawaii~3K0.68×
Fig. 06

Affinity by region

Affinity by region — The Fray, United States
0.68×1.00×1.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Fray audience vs. the country average
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio208.30×
02James BluntMusic & Radio165.82×
03Lukas GrahamMusic & Radio76.65×
04OneRepublicMusic & Radio69.49×
05The HivesMusic & Radio64.44×
06Isabel Van GelderMusic & Radio55.86×
07China AirlinesTravel & Leisure50.60×
08Death Cab for CutieMusic & Radio45.36×
09Air ChinaTravel & Leisure43.35×
10Goo Goo DollsMusic & Radio41.58×
11Myles SmithMusic & Radio32.66×
12Paula AbdulMusic & Radio30.60×
13SealMusic & Radio29.69×
14John DenverMusic & Radio23.01×
15RadioheadMusic & Radio20.01×
16EVA AirTravel & Leisure20.00×
17Cathay PacificTravel & Leisure16.68×
18Billy IdolMusic & Radio13.43×
19WeezerMusic & Radio13.14×
20Britney SpearsMusic & Radio2.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Fray audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Fray audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Convenience OrientationPREMIUM1.98×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Fray audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Fray over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-fray-2899” · Methodology