The Fray Audience in United States

The Fray logo

The Fray has an estimated audience of 743,431 people in United States. 63.7% are female, 36.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: KiwiCo, Tezz, FaithGateway, Sugar glass, Dog breed.

The average The Fray fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include KiwiCo, Tezz, FaithGateway, with strongest over-indexing on KiwiCo (19.91× the country average). Demographically, the The Fray audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Fray fans

Demographic split for The Fray audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size743,431

Audience persona

The typical The Fray fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for The Fray in United States
RegionReachAffinity
California78,0740.95×
Texas56,4470.88×
Florida43,3510.86×
New York41,6121×
Pennsylvania37,0531.48×
Illinois31,0841.26×
North Carolina26,1781.17×
Ohio25,0421.09×
Colorado23,1981.98×
Georgia21,8170.95×
Massachusetts20,3441.39×
Tennessee20,0451.34×
Virginia19,0421.05×
Washington18,6071.25×
Michigan17,9790.92×
New Jersey16,8400.89×
Indiana15,4611.14×
Missouri14,9011.24×
Maryland12,6340.99×
Arizona12,5070.82×
South Carolina11,5931.04×
Minnesota11,5431.08×
Kentucky10,3351.11×
Wisconsin10,1430.91×
Oregon9,2761.09×
Louisiana9,2640.97×
Connecticut6,9720.94×
Oklahoma6,8420.83×
Alabama6,5850.63×
Utah6,3640.96×
Nevada6,3250.88×
Kansas5,6460.96×
Iowa5,3490.87×
Arkansas4,7360.77×
Mississippi4,1160.67×
South Dakota3,7672.19×
West Virginia3,6791.06×
Nebraska3,4210.92×
New Hampshire3,2511.11×
Washington, District of Columbia2,7321.22×
Idaho2,6930.72×
Maine2,5530.96×
Rhode Island2,4371.03×
New Mexico2,3830.64×
Hawaii1,8410.58×
Delaware1,5540.76×
Montana1,4310.69×
North Dakota1,1970.78×
Vermont1,0680.82×
Wyoming7790.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fray audience
BrandAffinityCategory
KiwiCo19.91×Kids & Family
Tezz20×Movies & TV
FaithGateway68.43×Literature
Sugar glass71.93×Food & Beverages
Dog breed2.16×Pets & Animals
Guy Fieri6.85×Movies & TV
Elsword25×Games
University of Oklahoma College of Medicine90.91×Business & Career
Israel2.75×Travel & Leisure
Guillermo Francella45×Movies & TV
Home construction1.7×Home & Garden
Alison Lundergan Grimes74.69×Politics & Society
John Havlicek16.33×Sports
Home equity1.9×Home & Garden
Whataburger1.59×Food & Beverages
REC TEC Grills16.95×Sports
Winemaking3.92×Food & Beverages
Kendra Scott2.46×Fashion & Accessoires
Kurt Hummel28.93×Movies & TV
Celtic mythology7.64×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fray audience
TraitClusterScore
Luxury OrientationPREMIUM3.29
TravellingTHRILL2.74
Risk AppetiteTHRILL1.49
Community OrientationOPEN1.46
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for The Fray
CountryShare
United States52.7%
United Kingdom8.5%
Germany7.9%

See The Fray audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Fray have in United States?

The Fray has an estimated audience of 743,431 people in United States, concentrated in California and Texas.

What is the gender split and age of The Fray fans?

63.7% of The Fray fans are female, 36.3% are male, with an average age of 38.4 years.

Which brands do The Fray fans like most?

The Fray fans show strongest brand affinity for KiwiCo (19.91×), Tezz (20×), and FaithGateway (68.43×) over the country average.

Where do The Fray fans live in United States?

The Fray fans in United States are most concentrated in California (reach 78,074), Texas (reach 56,447), and Florida (reach 43,351). These three regions account for the largest share of the active audience.

What other brands do The Fray fans also like?

Beyond The Fray itself, the audience over-indexes on Tezz (20×), FaithGateway (68.43×), Sugar glass (71.93×), and Dog breed (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.