Rascasse Audience Intelligence

The Fray Audience in United States

A data profile of the people who buy, follow and care about The Fray in United States — modelled from more than twelve digital signal sources. The Fray has an estimated audience of 717,166 people in United States.

#412among Band in United States#6904among Person in United States#3971in Music & Radio

The average The Fray fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Placebo (band), James Blunt, The Hives, with strongest over-indexing on Placebo (band) (208.3× the country average).

Demographically, the The Fray audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fray fan in United States is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Placebo (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fray profile in United States.

Audience size
717K
in United States
Gender
63.7%♀
36.3% male
Age
38.4
average years
Country rank
#29464
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Fray fans

63.7% are female, 36.3% are male, average age 38.4.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for The Fray audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size717,166
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the The Fray audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

50.8%

of the worldwide The Fray audience comes from United States.

Worldwide audience distribution share by country for The Fray
CountryShare
United States50.8%
United Kingdom8.5%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fray audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fray fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K1.81×
02Colorado~20K1.73×
03Vermont~2K1.64×
04Kansas~8K1.41×
05Pennsylvania~30K1.34×
06Massachusetts~20K1.30×
07Washington, District of Columbia~3K1.26×
08Tennessee~20K1.23×
09New Hampshire~4K1.23×
10Washington~20K1.16×
11North Carolina~30K1.15×
12Delaware~2K1.11×
13Indiana~10K1.10×
14Missouri~10K1.10×
15Nebraska~4K1.10×
16Illinois~30K1.08×
17Montana~2K1.05×
18Georgia~20K1.03×
19Connecticut~8K1.03×
20Minnesota~10K1.02×
21Maryland~10K1.01×
22Kentucky~9K1.01×
23Rhode Island~2K1.00×
24Ohio~20K0.99×
25West Virginia~3K0.99×
26Michigan~20K0.98×
27Maine~3K0.98×
28New Jersey~20K0.97×
29Oregon~8K0.97×
30Florida~50K0.95×
31New York~40K0.95×
32Wisconsin~10K0.93×
33Louisiana~9K0.93×
34Virginia~20K0.92×
35South Carolina~10K0.92×
36North Dakota~1K0.92×
37California~70K0.87×
38Arizona~10K0.87×
39Iowa~5K0.86×
40Texas~50K0.85×
41Oklahoma~7K0.83×
42Utah~6K0.83×
43Nevada~6K0.78×
44New Mexico~3K0.78×
45Arkansas~5K0.77×
46Idaho~3K0.76×
47Alaska~1K0.75×
48Alabama~8K0.74×
49Mississippi~4K0.73×
50Hawaii~2K0.68×
Fig. 06

Affinity by region

Affinity by region — The Fray, United States
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fray audience
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio208.30×
02James BluntMusic & Radio165.82×
03Lukas GrahamMusic & Radio76.65×
04OneRepublicMusic & Radio69.49×
05The HivesMusic & Radio64.44×
06Isabel Van GelderMusic & Radio55.86×
07China AirlinesTravel & Leisure50.60×
08Death Cab for CutieMusic & Radio45.36×
09Goo Goo DollsMusic & Radio41.58×
10Myles SmithMusic & Radio32.66×
11Paula AbdulMusic & Radio30.60×
12SealMusic & Radio29.69×
13John DenverMusic & Radio23.01×
14RadioheadMusic & Radio20.01×
15EVA AirTravel & Leisure20.00×
16R.E.M.Music & Radio19.75×
17Cathay PacificTravel & Leisure16.68×
18Chris MartinMusic & Radio13.76×
19Billy IdolMusic & Radio13.43×
20Rebecca FergusonMovies & TV11.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fray audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Convenience OrientationPREMIUM1.98×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fray audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Fray have in United States?

The Fray has an estimated audience of 717,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Fray fans?

63.7% of The Fray fans are female, 36.3% are male, with an average age of 38.4 years.

03

Which brands do The Fray fans like most?

The Fray fans show strongest brand affinity for Placebo (band) (208.3×), James Blunt (165.82×), and The Hives (64.44×) over the country average.

04

Where do The Fray fans live in United States?

The Fray fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Fray fans also like?

Beyond The Fray itself, the audience over-indexes on James Blunt (165.82×), The Hives (64.44×), Goo Goo Dolls (41.58×), and Isabel Van Gelder (55.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Fray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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