The Fray Audience in United States

The Fray logo

The Fray has an estimated audience of 743,431 people in United States. 63.7% are female, 36.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Placebo (band), James Blunt, Kevin Magnussen, World Chess Championship, Autism Awareness.

The average The Fray fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Placebo (band), James Blunt, Kevin Magnussen, with strongest over-indexing on Placebo (band) (223.91× the country average). Demographically, the The Fray audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Fray fans

Demographic split for The Fray audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size743,431

Audience persona

The typical The Fray fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Placebo (band).

Top regions in United States

Top regions ranked by reach for The Fray in United States
RegionReachAffinity
California78,0740.95×
Texas56,4470.88×
Florida43,3510.86×
New York41,6121×
Pennsylvania37,0531.48×
Illinois31,0841.26×
North Carolina26,1781.17×
Ohio25,0421.09×
Colorado23,1981.98×
Georgia21,8170.95×
Massachusetts20,3441.39×
Tennessee20,0451.34×
Virginia19,0421.05×
Washington18,6071.25×
Michigan17,9790.92×
New Jersey16,8400.89×
Indiana15,4611.14×
Missouri14,9011.24×
Maryland12,6340.99×
Arizona12,5070.82×
South Carolina11,5931.04×
Minnesota11,5431.08×
Kentucky10,3351.11×
Wisconsin10,1430.91×
Oregon9,2761.09×
Louisiana9,2640.97×
Connecticut6,9720.94×
Oklahoma6,8420.83×
Alabama6,5850.63×
Utah6,3640.96×
Nevada6,3250.88×
Kansas5,6460.96×
Iowa5,3490.87×
Arkansas4,7360.77×
Mississippi4,1160.67×
South Dakota3,7672.19×
West Virginia3,6791.06×
Nebraska3,4210.92×
New Hampshire3,2511.11×
Washington, District of Columbia2,7321.22×
Idaho2,6930.72×
Maine2,5530.96×
Rhode Island2,4371.03×
New Mexico2,3830.64×
Hawaii1,8410.58×
Delaware1,5540.76×
Montana1,4310.69×
North Dakota1,1970.78×
Vermont1,0680.82×
Wyoming7790.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fray audience
BrandAffinityCategory
Placebo (band)223.91×Music & Radio
James Blunt177.19×Music & Radio
Kevin Magnussen266.3×Sports
World Chess Championship71.93×Sports
Autism Awareness19.03×Health
Goo Goo Dolls41.09×Music & Radio
Diabetes mellitus awareness12.48×Health
Isabel Van Gelder55.86×Music & Radio
Lukas Graham90.91×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
OneRepublic74.69×Music & Radio
Kia Sportage25×Cars & Mobility
Björk24.84×Music & Radio
Paula Abdul28.95×Music & Radio
Income tax13.19×Business & Career
Seal28.93×Music & Radio
Luxury Travel13.34×Travel & Leisure
China Airlines35.95×Travel & Leisure
Death Cab for Cutie44.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fray audience
TraitClusterScore
Luxury OrientationPREMIUM3.29
TravellingTHRILL2.74
Risk AppetiteTHRILL1.49
Community OrientationOPEN1.46
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for The Fray
CountryShare
United States52.7%
United Kingdom8.5%
Germany7.9%

See The Fray audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Fray have in United States?

The Fray has an estimated audience of 743,431 people in United States, concentrated in California and Texas.

What is the gender split and age of The Fray fans?

63.7% of The Fray fans are female, 36.3% are male, with an average age of 38.4 years.

Which brands do The Fray fans like most?

The Fray fans show strongest brand affinity for Placebo (band) (223.91×), James Blunt (177.19×), and Kevin Magnussen (266.3×) over the country average.

Where do The Fray fans live in United States?

The Fray fans in United States are most concentrated in California (reach 78,074), Texas (reach 56,447), and Florida (reach 43,351). These three regions account for the largest share of the active audience.

What other brands do The Fray fans also like?

Beyond The Fray itself, the audience over-indexes on James Blunt (177.19×), Kevin Magnussen (266.3×), World Chess Championship (71.93×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.