Rascasse Audience Intelligence

Rebecca Ferguson Audience in United States

A data profile of the people who buy, follow and care about Rebecca Ferguson in United States — modelled from more than twelve digital signal sources. Rebecca Ferguson has an estimated audience of 4,162,377 people in United States.

#325among Actor Actress or TV Star in United States#954among Person in United States#853in Movies & TV

The average Rebecca Ferguson fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Niall Horan, Obsessed (2009 film), Kaya Scodelario, with strongest over-indexing on Niall Horan (47.98× the country average).

Demographically, the Rebecca Ferguson audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rebecca Ferguson fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Niall Horan.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rebecca Ferguson profile in United States.

Audience size
4.2M
in United States
Gender
69.9%♀
30.1% male
Age
34.4
average years
Country rank
#7788
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rebecca Ferguson fans

69.9% are female, 30.1% are male, average age 34.4.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Rebecca Ferguson audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.4
Estimated audience size4,162,377
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Rebecca Ferguson audience in United States
Age bracketShare%
16-1939%
20-2916%
30-3913%
40-4915%
50+17%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Rebecca Ferguson audience comes from United States.

Worldwide audience distribution share by country for Rebecca Ferguson
CountryShare
United States28.9%
United Kingdom12.5%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rebecca Ferguson audience in United States is strongest.

Fig. 05

Top regions by affinity

Rebecca Ferguson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.47×
02Alaska~10K1.33×
03Colorado~90K1.32×
04Washington~100K1.30×
05Oregon~60K1.30×
06Idaho~30K1.26×
07Montana~10K1.19×
08Arizona~100K1.18×
09New Hampshire~20K1.16×
10Minnesota~70K1.10×
11Vermont~8K1.09×
12Massachusetts~90K1.08×
13Maine~20K1.07×
14Virginia~100K1.05×
15Missouri~70K1.04×
16Connecticut~40K1.03×
17Kansas~30K1.03×
18California~500K1.02×
19Wisconsin~60K1.02×
20Pennsylvania~100K0.99×
21Oklahoma~50K0.99×
22Illinois~100K0.98×
23Washington, District of Columbia~10K0.97×
24Tennessee~80K0.96×
25Nebraska~20K0.96×
26New York~200K0.95×
27Ohio~100K0.94×
28North Carolina~100K0.94×
29Michigan~100K0.94×
30Iowa~30K0.93×
31Indiana~70K0.92×
32Alabama~50K0.92×
33Kentucky~50K0.92×
34Rhode Island~10K0.92×
35Texas~300K0.91×
36New Jersey~100K0.91×
37New Mexico~20K0.91×
38Hawaii~20K0.91×
39North Dakota~8K0.91×
40Maryland~70K0.90×
41Arkansas~30K0.89×
42South Dakota~9K0.89×
43Florida~300K0.88×
44South Carolina~60K0.88×
45Nevada~40K0.88×
46Georgia~100K0.85×
47West Virginia~20K0.84×
48Delaware~10K0.83×
49Louisiana~40K0.75×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Rebecca Ferguson, United States
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rebecca Ferguson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rebecca Ferguson audience
#·InterestCategoryAffinity×
01Niall HoranMusic & Radio47.98×
02Take Me Out (UK game show)Movies & TV46.66×
03uncharted 2Games32.35×
04A. J. McLeanMusic & Radio30.73×
05Deontay WilderSports26.72×
06Kaya ScodelarioMovies & TV25.32×
07Lucy HaleMovies & TV22.46×
08Kevin JonasMusic & Radio21.82×
09LawrenceMusic & Radio19.45×
10Kate UptonFashion & Accessoires19.37×
11Anita BakerMusic & Radio18.12×
12Bridgit MendlerMovies & TV15.99×
13Obsessed (2009 film)Movies & TV14.48×
14BicepMusic & Radio13.96×
15Jake GyllenhaalMovies & TV10.85×
16Josh HutchersonMovies & TV9.59×
17Moe (band)Music & Radio8.93×
18Meg RyanMovies & TV7.16×
19Sabrina CarpenterMusic & Radio4.67×
20YouTube MusicInternet & Social Media2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rebecca Ferguson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rebecca Ferguson audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.14×
Luxury OrientationPREMIUM0.99×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rebecca Ferguson audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.50×
CreativityOPEN0.51×
PatriotismCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rebecca Ferguson have in United States?

Rebecca Ferguson has an estimated audience of 4,162,377 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rebecca Ferguson fans?

69.9% of Rebecca Ferguson fans are female, 30.1% are male, with an average age of 34.4 years.

03

Which brands do Rebecca Ferguson fans like most?

Rebecca Ferguson fans show strongest brand affinity for Niall Horan (47.98×), Obsessed (2009 film) (14.48×), and Kaya Scodelario (25.32×) over the country average.

04

Where do Rebecca Ferguson fans live in United States?

Rebecca Ferguson fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rebecca Ferguson fans also like?

Beyond Rebecca Ferguson itself, the audience over-indexes on Obsessed (2009 film) (14.48×), Kaya Scodelario (25.32×), Lawrence (19.45×), and Kate Upton (19.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rebecca Ferguson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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