Rascasse Audience Intelligence

Lucy Hale Audience in United States

A data profile of the people who buy, follow and care about Lucy Hale in United States — modelled from more than twelve digital signal sources. Lucy Hale has an estimated audience of 1,660,813 people in United States.

#1063among Actor Actress or TV Star in United States#3200among Person in United States#2675in Movies & TV

The average Lucy Hale fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Troian Bellisario, Sasha Pieterse, Janel Parrish, with strongest over-indexing on Troian Bellisario (90.94× the country average).

Demographically, the Lucy Hale audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lucy Hale fan in United States is more female, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Troian Bellisario.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucy Hale profile in United States.

Audience size
1.7M
in United States
Gender
79.8%♀
20.2% male
Age
34.3
average years
Country rank
#16445
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lucy Hale fans

79.8% are female, 20.2% are male, average age 34.3.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Lucy Hale audience in United States
MetricValue
Female79.8%
Male20.2%
Average age34.3
Estimated audience size1,660,813
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Lucy Hale audience in United States
Age bracketShare%
16-1937%
20-2918%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Lucy Hale audience comes from United States.

Worldwide audience distribution share by country for Lucy Hale
CountryShare
United States31.6%
Germany8.0%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucy Hale audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucy Hale fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.25×
02Tennessee~40K1.17×
03Arkansas~20K1.15×
04Idaho~10K1.14×
05Arizona~40K1.13×
06Massachusetts~40K1.09×
07Oklahoma~20K1.09×
08Kentucky~30K1.08×
09California~200K1.07×
10Missouri~30K1.06×
11Mississippi~20K1.06×
12Texas~200K1.05×
13Colorado~30K1.05×
14Ohio~60K1.04×
15Iowa~20K1.04×
16Kansas~20K1.04×
17Washington~40K1.03×
18Alabama~30K1.03×
19Montana~5K1.03×
20Illinois~60K1.02×
21Michigan~50K1.02×
22Minnesota~30K1.02×
23North Carolina~60K1.01×
24Pennsylvania~60K1.00×
25Wisconsin~30K1.00×
26Connecticut~20K1.00×
27Nebraska~10K1.00×
28South Dakota~4K1.00×
29North Dakota~4K1.00×
30Virginia~50K0.99×
31Indiana~30K0.99×
32West Virginia~9K0.99×
33New Jersey~50K0.98×
34Oregon~20K0.98×
35New Mexico~9K0.98×
36New Hampshire~7K0.98×
37New York~100K0.96×
38Louisiana~20K0.96×
39Georgia~50K0.94×
40Nevada~20K0.94×
41Hawaii~8K0.94×
42Rhode Island~6K0.94×
43Florida~100K0.93×
44South Carolina~30K0.93×
45Maine~6K0.92×
46Alaska~4K0.90×
47Vermont~3K0.88×
48Maryland~30K0.84×
49Delaware~4K0.82×
50Washington, District of Columbia~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Lucy Hale, United States
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucy Hale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucy Hale audience
#·InterestCategoryAffinity×
01Keegan AllenMovies & TV93.76×
02Troian BellisarioMovies & TV90.94×
03Tyler BlackburnMovies & TV88.91×
04Sasha PieterseMovies & TV87.97×
05Janel ParrishMovies & TV87.88×
06Ian HardingMovies & TV87.45×
07Ashley BensonMovies & TV58.18×
08Naomi ScottMovies & TV44.26×
09Emily OsmentMovies & TV38.20×
10Anthony RamosMovies & TV35.54×
11Jonathan GroffMovies & TV35.54×
12Misfits (TV series)Movies & TV35.51×
13Mickie JamesSports31.75×
14Mandy MooreMusic & Radio29.60×
15Jordan FisherMovies & TV24.98×
16Victoria JusticeMovies & TV20.37×
17Danica PatrickSports18.31×
18James FrancoMovies & TV16.43×
19Jake PaulInternet & Social Media15.89×
20Jenna OrtegaMovies & TV5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucy Hale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucy Hale audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Luxury OrientationPREMIUM1.38×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucy Hale audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.61×
Convenience OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lucy Hale have in United States?

Lucy Hale has an estimated audience of 1,660,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lucy Hale fans?

79.8% of Lucy Hale fans are female, 20.2% are male, with an average age of 34.3 years.

03

Which brands do Lucy Hale fans like most?

Lucy Hale fans show strongest brand affinity for Troian Bellisario (90.94×), Sasha Pieterse (87.97×), and Janel Parrish (87.88×) over the country average.

04

Where do Lucy Hale fans live in United States?

Lucy Hale fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lucy Hale fans also like?

Beyond Lucy Hale itself, the audience over-indexes on Sasha Pieterse (87.97×), Janel Parrish (87.88×), Emily Osment (38.2×), and Ian Harding (87.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Lucy Hale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucy Hale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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