Rascasse Audience Intelligence

Ian Harding Audience in United States

A data profile of the people who buy, follow and care about Ian Harding in United States — modelled from more than twelve digital signal sources. Ian Harding has an estimated audience of 647,059 people in United States.

#2206among Actor Actress or TV Star in United States#7420among Person in United States#5855in Movies & TV

The average Ian Harding fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ashley Benson, Thierry Henry, Lucy Hale, with strongest over-indexing on Ashley Benson (262.5× the country average).

Demographically, the Ian Harding audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ian Harding fan in United States is more female, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Ashley Benson.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ian Harding profile in United States.

Audience size
647K
in United States
Gender
61.0%♀
39.0% male
Age
33.0
average years
Country rank
#31381
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ian Harding fans

61.0% are female, 39.0% are male, average age 33.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Ian Harding audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.0
Estimated audience size647,059
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Ian Harding audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3915%
40-4912%
50+12%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Ian Harding audience comes from United States.

Worldwide audience distribution share by country for Ian Harding
CountryShare
United States39.9%
Germany9.6%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ian Harding audience in United States is strongest.

Fig. 05

Top regions by affinity

Ian Harding fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.29×
02Connecticut~8K1.18×
03Indiana~10K1.16×
04Idaho~4K1.16×
05Illinois~20K1.11×
06Massachusetts~10K1.11×
07Rhode Island~2K1.10×
08Kentucky~9K1.09×
09New Hampshire~3K1.09×
10Pennsylvania~20K1.08×
11Ohio~20K1.08×
12Wisconsin~10K1.05×
13New Jersey~20K1.04×
14Missouri~10K1.04×
15Minnesota~9K1.04×
16Tennessee~10K1.03×
17Colorado~10K1.03×
18Oregon~7K1.03×
19Iowa~5K1.03×
20Maine~2K1.03×
21Arizona~10K1.02×
22Washington~10K1.02×
23Maryland~10K1.01×
24Arkansas~5K1.01×
25South Carolina~10K1.00×
26Michigan~20K0.99×
27Oklahoma~7K0.99×
28Kansas~5K0.99×
29New York~30K0.98×
30Virginia~20K0.98×
31West Virginia~3K0.98×
32Vermont~1K0.98×
33California~70K0.97×
34North Carolina~20K0.97×
35Delaware~2K0.97×
36Texas~50K0.96×
37Alabama~9K0.96×
38Florida~40K0.94×
39North Dakota~1K0.94×
40Louisiana~8K0.93×
41Mississippi~5K0.93×
42Hawaii~3K0.93×
43Nebraska~3K0.92×
44Washington, District of Columbia~2K0.92×
45Montana~2K0.92×
46South Dakota~1K0.92×
47Georgia~20K0.90×
48New Mexico~3K0.89×
49Nevada~5K0.88×
50Alaska~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Ian Harding, United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ian Harding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ian Harding audience
#·InterestCategoryAffinity×
01Ashley BensonMovies & TV262.50×
02Thierry HenrySports228.13×
03Monty PythonMovies & TV89.18×
04Lucy HaleMovies & TV87.45×
05Pretty Little Liars (TV series)Movies & TV40.67×
06Bob BarkerMovies & TV28.17×
07Josh DuhamelFashion & Accessoires20.00×
08Sophia BushMovies & TV20.00×
09Melanie LynskeyMovies & TV20.00×
10Seth GreenMovies & TV20.00×
11Rose McGowanMovies & TV20.00×
12Eva GreenMovies & TV18.40×
13Christina ApplegateMovies & TV18.02×
14Sharon OsbourneMovies & TV17.25×
15Alyssa MilanoMovies & TV16.57×
16Mariska HargitayMovies & TV14.92×
17Emma WatsonMovies & TV13.10×
18Channing TatumMovies & TV11.90×
19Anne HathawayMovies & TV11.49×
20Millie Bobby BrownMovies & TV8.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ian Harding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ian Harding audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Pet OwnershipJOY1.74×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ian Harding audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Quality AwarenessPREMIUM0.77×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ian Harding have in United States?

Ian Harding has an estimated audience of 647,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ian Harding fans?

61.0% of Ian Harding fans are female, 39.0% are male, with an average age of 33.0 years.

03

Which brands do Ian Harding fans like most?

Ian Harding fans show strongest brand affinity for Ashley Benson (262.5×), Thierry Henry (228.13×), and Lucy Hale (87.45×) over the country average.

04

Where do Ian Harding fans live in United States?

Ian Harding fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ian Harding fans also like?

Beyond Ian Harding itself, the audience over-indexes on Thierry Henry (228.13×), Lucy Hale (87.45×), Monty Python (89.18×), and Pretty Little Liars (TV series) (40.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Ian Harding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ian Harding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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