Ian Harding Audience in United States

Ian Harding has an estimated audience of 633,599 people in United States. 61.0% are female, 39.0% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Thierry Henry, Ashley Benson, Monty Python, Pretty Little Liars (TV series), Autism Awareness.

The average Ian Harding fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thierry Henry, Ashley Benson, Monty Python, with strongest over-indexing on Thierry Henry (293.1× the country average). Demographically, the Ian Harding audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Ian Harding fans

Demographic split for Ian Harding audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.0
Estimated audience size633,599

Audience persona

The typical Ian Harding fan in United States is more female, around 33.0 years old, with strong Pet Ownership tendencies and a notable affinity for Thierry Henry.

Top regions in United States

Top regions ranked by reach for Ian Harding in United States
RegionReachAffinity
California73,5591.06×
Texas58,1291.07×
Florida41,3370.96×
New York37,2871.05×
Illinois25,2911.2×
Pennsylvania22,4801.05×
Ohio21,6371.11×
North Carolina18,7390.98×
Georgia18,4120.94×
New Jersey16,6981.04×
Michigan16,2210.98×
Virginia16,1211.04×
Massachusetts14,2881.14×
Indiana14,0441.21×
Washington13,9631.1×
Arizona13,5701.05×
Tennessee13,5021.06×
Colorado11,2791.13×
Maryland10,9771.01×
Missouri10,7401.05×
Minnesota9,8701.09×
Wisconsin9,7541.02×
South Carolina9,4370.99×
Kentucky8,6981.09×
Alabama8,2690.93×
Utah7,8351.38×
Oregon7,6341.05×
Louisiana7,4370.91×
Oklahoma7,2671.03×
Connecticut7,1881.13×
Nevada5,4800.89×
Iowa5,3141.02×
Arkansas5,2591.01×
Kansas4,7720.96×
Mississippi4,4340.85×
Idaho3,6821.16×
Nebraska2,8100.88×
New Mexico2,7300.86×
West Virginia2,7200.92×
New Hampshire2,5271.01×
Hawaii2,5010.92×
Rhode Island2,1421.06×
Maine2,1140.93×
Washington, District of Columbia1,8550.97×
Montana1,4760.84×
Delaware1,4330.82×
South Dakota1,2170.83×
North Dakota1,0940.84×
Vermont9870.89×
Alaska9390.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ian Harding audience
BrandAffinityCategory
Thierry Henry293.1×Sports
Ashley Benson206.98×Movies & TV
Monty Python120.43×Movies & TV
Pretty Little Liars (TV series)51.47×Movies & TV
Autism Awareness19.03×Health
Bob Barker38.52×Movies & TV
Diabetes mellitus awareness12.48×Health
Kia Sportage38.38×Cars & Mobility
Lucy Hale39.23×Movies & TV
Sharon Osbourne18.94×Movies & TV
Christina Applegate19.08×Movies & TV
Microblogging12.67×Technology & Electronics
Josh Duhamel20×Fashion & Accessoires
Jean Paul Gaultier24.63×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Margot Robbie11.36×Movies & TV
Ben Stiller15.79×Movies & TV
Mariska Hargitay13.89×Movies & TV
Income tax13.19×Business & Career
Eva Green20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ian Harding audience
TraitClusterScore
Pet OwnershipJOY1.51
IndulgenceJOY1.46
Price SensitivityPREMIUM1.34
Luxury OrientationPREMIUM1.3
LGBTQ+ IdentityOPEN1.21
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Ian Harding
CountryShare
United States42.1%
Germany7.9%
United Kingdom7.1%

See Ian Harding audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Ian Harding have in United States?

Ian Harding has an estimated audience of 633,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Ian Harding fans?

61.0% of Ian Harding fans are female, 39.0% are male, with an average age of 33.0 years.

Which brands do Ian Harding fans like most?

Ian Harding fans show strongest brand affinity for Thierry Henry (293.1×), Ashley Benson (206.98×), and Monty Python (120.43×) over the country average.

Where do Ian Harding fans live in United States?

Ian Harding fans in United States are most concentrated in California (reach 73,559), Texas (reach 58,129), and Florida (reach 41,337). These three regions account for the largest share of the active audience.

What other brands do Ian Harding fans also like?

Beyond Ian Harding itself, the audience over-indexes on Ashley Benson (206.98×), Monty Python (120.43×), Pretty Little Liars (TV series) (51.47×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ian Harding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.