Rascasse Audience Intelligence

Millie Bobby Brown Audience in United States

A data profile of the people who buy, follow and care about Millie Bobby Brown in United States — modelled from more than twelve digital signal sources. Millie Bobby Brown has an estimated audience of 20,456,485 people in United States.

#8among Actor Actress or TV Star in United States#38among Person in United States#104in Movies & TV

The average Millie Bobby Brown fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stranger Things, Warriors (novel series), Mckenna Grace, with strongest over-indexing on Stranger Things (7.11× the country average).

Demographically, the Millie Bobby Brown audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Millie Bobby Brown fan in United States is more female, around 29.2 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Millie Bobby Brown profile in United States.

Audience size
20.5M
in United States
Gender
66.3%♀
33.7% male
Age
29.2
average years
Country rank
#1604
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Millie Bobby Brown fans

66.3% are female, 33.7% are male, average age 29.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Millie Bobby Brown audience in United States
MetricValue
Female66.3%
Male33.7%
Average age29.2
Estimated audience size20,456,485
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Millie Bobby Brown audience in United States
Age bracketShare%
16-1944%
20-2928%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Millie Bobby Brown audience comes from United States.

Worldwide audience distribution share by country for Millie Bobby Brown
CountryShare
United States29.2%
Brazil7.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Millie Bobby Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Millie Bobby Brown fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.24×
02Idaho~100K1.15×
03Colorado~400K1.11×
04Washington~500K1.10×
05Missouri~400K1.10×
06Kentucky~300K1.10×
07Oklahoma~300K1.09×
08Tennessee~500K1.08×
09Indiana~400K1.08×
10New Hampshire~90K1.08×
11Oregon~300K1.07×
12West Virginia~100K1.07×
13Pennsylvania~700K1.06×
14Connecticut~200K1.05×
15Kansas~200K1.05×
16New Jersey~500K1.04×
17New Mexico~100K1.04×
18California~2.5M1.03×
19Texas~2M1.03×
20Ohio~700K1.02×
21Illinois~700K1.01×
22Michigan~500K1.01×
23Massachusetts~400K1.01×
24Georgia~600K1.00×
25Minnesota~300K1.00×
26Arkansas~200K1.00×
27Rhode Island~70K1.00×
28Montana~60K1.00×
29Florida~1.5M0.99×
30North Carolina~600K0.99×
31Maine~70K0.99×
32Iowa~200K0.98×
33Nebraska~100K0.98×
34Virginia~500K0.97×
35Arizona~400K0.97×
36Wisconsin~300K0.95×
37South Carolina~300K0.95×
38Nevada~200K0.95×
39Vermont~30K0.95×
40New York~1M0.94×
41Maryland~300K0.94×
42Alabama~300K0.94×
43Alaska~40K0.94×
44Louisiana~200K0.93×
45North Dakota~40K0.92×
46Mississippi~200K0.89×
47Delaware~50K0.89×
48South Dakota~40K0.86×
49Hawaii~80K0.85×
50Washington, District of Columbia~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Millie Bobby Brown, United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Millie Bobby Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Millie Bobby Brown audience
#·InterestCategoryAffinity×
01Hannah Montana: The MovieMovies & TV36.83×
02Kiernan ShipkaMovies & TV16.15×
03Gaten MatarazzoMovies & TV11.34×
04Mckenna GraceMovies & TV9.63×
05Sadie SinkMovies & TV8.87×
06Finn WolfhardMovies & TV8.61×
07Mae MartinMusic & Radio8.61×
08Warriors (novel series)Literature8.57×
09Noah SchnappMovies & TV8.37×
10Stranger ThingsMovies & TV7.11×
11RobloxGames6.70×
12Music educationMusic & Radio5.81×
13Zoom!Business & Career5.76×
14Music schoolMusic & Radio5.46×
15Anime conventionLiterature3.85×
16PeacemakerMovies & TV3.03×
17SupermanMovies & TV2.73×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.70×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Millie Bobby Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Millie Bobby Brown audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.70×
ExtroversionTHRILL1.69×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Millie Bobby Brown audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.39×
Quality AwarenessPREMIUM0.45×
Price SensitivityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Millie Bobby Brown have in United States?

Millie Bobby Brown has an estimated audience of 20,456,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Millie Bobby Brown fans?

66.3% of Millie Bobby Brown fans are female, 33.7% are male, with an average age of 29.2 years.

03

Which brands do Millie Bobby Brown fans like most?

Millie Bobby Brown fans show strongest brand affinity for Stranger Things (7.11×), Warriors (novel series) (8.57×), and Mckenna Grace (9.63×) over the country average.

04

Where do Millie Bobby Brown fans live in United States?

Millie Bobby Brown fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Millie Bobby Brown fans also like?

Beyond Millie Bobby Brown itself, the audience over-indexes on Warriors (novel series) (8.57×), Mckenna Grace (9.63×), Sadie Sink (8.87×), and Superman (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Millie Bobby Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Millie Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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