Millie Bobby Brown Audience in United States

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Millie Bobby Brown has an estimated audience of 20,803,551 people in United States. 66.3% are female, 33.7% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Stranger Things, Mckenna Grace, Euphoria, Superman.

The average Millie Bobby Brown fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Stranger Things, Mckenna Grace, with strongest over-indexing on Warriors (novel series) (8.57× the country average). Demographically, the Millie Bobby Brown audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Millie Bobby Brown fans

Demographic split for Millie Bobby Brown audience in United States
MetricValue
Female66.3%
Male33.7%
Average age29.2
Estimated audience size20,803,551

Audience persona

The typical Millie Bobby Brown fan in United States is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Millie Bobby Brown in United States
RegionReachAffinity
California2,468,5631.08×
Texas1,957,3941.09×
Florida1,485,1531.05×
New York1,158,3341×
Pennsylvania751,7981.07×
Illinois749,5971.08×
Ohio672,0541.05×
Georgia655,2021.02×
North Carolina628,6261×
Michigan573,6761.05×
New Jersey534,8501.01×
Virginia506,3751×
Washington479,9291.15×
Tennessee449,6741.08×
Massachusetts423,9691.03×
Indiana416,0941.09×
Arizona412,1140.97×
Colorado378,2481.15×
Missouri374,8711.12×
Maryland341,9250.96×
Minnesota305,7871.03×
Wisconsin301,1170.96×
South Carolina292,9010.94×
Kentucky276,6461.06×
Oregon273,8891.15×
Oklahoma259,5711.12×
Alabama248,8600.86×
Louisiana243,7640.91×
Utah236,2841.27×
Connecticut210,6561.01×
Nevada202,9731.01×
Kansas174,4571.06×
Arkansas170,0740.99×
Iowa165,6200.97×
Mississippi138,2150.81×
Idaho114,9471.1×
New Mexico109,0431.05×
Nebraska99,5020.95×
West Virginia92,6370.96×
New Hampshire86,0631.05×
Hawaii77,2710.86×
Maine71,5980.96×
Rhode Island61,4400.93×
Montana56,6490.98×
Washington, District of Columbia49,5850.79×
Delaware47,9380.84×
South Dakota39,2150.82×
Alaska38,8180.87×
North Dakota36,9780.87×
Vermont34,1610.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Millie Bobby Brown audience
BrandAffinityCategory
Warriors (novel series)8.57×Literature
Stranger Things7.11×Movies & TV
Mckenna Grace9.63×Movies & TV
Euphoria2.79×Movies & TV
Superman2.73×Movies & TV
Sadie Sink8.87×Movies & TV
Kiernan Shipka16.15×Movies & TV
Gaten Matarazzo11.34×Movies & TV
Finn Wolfhard8.61×Movies & TV
Roblox6.7×Games
Peacemaker3.03×Movies & TV
Zoom!5.76×Business & Career
Music education5.81×Music & Radio
Noah Schnapp8.37×Movies & TV
Music school5.46×Music & Radio
Hannah Montana: The Movie36.83×Movies & TV
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Mae Martin8.61×Music & Radio
Anime convention3.85×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Millie Bobby Brown audience
TraitClusterScore
ExtroversionTHRILL1.85
SustainabilityBALANCE1.48
LGBTQ+ IdentityOPEN1.44
MindfulnessBALANCE1.37
Pet OwnershipJOY1.37
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Millie Bobby Brown
CountryShare
United States29.8%
Brazil7.5%
Germany6.6%

See Millie Bobby Brown audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Millie Bobby Brown have in United States?

Millie Bobby Brown has an estimated audience of 20,803,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Millie Bobby Brown fans?

66.3% of Millie Bobby Brown fans are female, 33.7% are male, with an average age of 29.2 years.

Which brands do Millie Bobby Brown fans like most?

Millie Bobby Brown fans show strongest brand affinity for Warriors (novel series) (8.57×), Stranger Things (7.11×), and Mckenna Grace (9.63×) over the country average.

Where do Millie Bobby Brown fans live in United States?

Millie Bobby Brown fans in United States are most concentrated in California (reach 2,468,563), Texas (reach 1,957,394), and Florida (reach 1,485,153). These three regions account for the largest share of the active audience.

What other brands do Millie Bobby Brown fans also like?

Beyond Millie Bobby Brown itself, the audience over-indexes on Stranger Things (7.11×), Mckenna Grace (9.63×), Euphoria (2.79×), and Superman (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Millie Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.