Rascasse Audience Intelligence

Hannah Montana: The Movie Audience in United States

A data profile of the people who buy, follow and care about Hannah Montana: The Movie in United States — modelled from more than twelve digital signal sources. Hannah Montana: The Movie has an estimated audience of 378,047 people in United States.

#21among Family in United States#3823among Movie / TV Show / Series in United States#7869in Movies & TV

The average Hannah Montana: The Movie fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, Debby Ryan, Zoey 101, with strongest over-indexing on Cameron Boyce (157.42× the country average).

Demographically, the Hannah Montana: The Movie audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hannah Montana: The Movie fan in United States is more female, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannah Montana: The Movie profile in United States.

Audience size
378K
in United States
Gender
75.9%♀
24.1% male
Age
33.7
average years
Country rank
#42877
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannah Montana: The Movie viewers

75.9% are female, 24.1% are male, average age 33.7.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Hannah Montana: The Movie audience in United States
MetricValue
Female75.9%
Male24.1%
Average age33.7
Estimated audience size378,047
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Hannah Montana: The Movie audience in United States
Age bracketShare%
16-1924%
20-2935%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Hannah Montana: The Movie audience comes from United States.

Worldwide audience distribution share by country for Hannah Montana: The Movie
CountryShare
United States41.5%
Spain6.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannah Montana: The Movie audience in United States is strongest.

Fig. 05

Top regions by affinity

Hannah Montana: The Movie fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~8K1.49×
02Utah~5K1.45×
03Tennessee~10K1.36×
04Kentucky~6K1.29×
05Oklahoma~5K1.23×
06Arkansas~4K1.17×
07Mississippi~4K1.14×
08West Virginia~2K1.13×
09Indiana~8K1.11×
10Iowa~4K1.11×
11Idaho~2K1.11×
12Missouri~7K1.10×
13Louisiana~5K1.08×
14North Dakota<1K1.08×
15Texas~40K1.07×
16Kansas~3K1.07×
17South Carolina~6K1.05×
18South Dakota<1K1.05×
19Nebraska~2K1.04×
20North Carolina~10K1.02×
21Michigan~10K1.02×
22Montana~1K1.02×
23Georgia~10K0.99×
24Ohio~10K0.98×
25Arizona~8K0.98×
26Minnesota~5K0.97×
27Hawaii~2K0.95×
28New Hampshire~1K0.95×
29Alaska<1K0.95×
30California~40K0.93×
31New Mexico~2K0.93×
32Delaware<1K0.93×
33Wisconsin~5K0.92×
34Connecticut~4K0.92×
35Illinois~10K0.91×
36Maine~1K0.91×
37Vermont<1K0.91×
38Pennsylvania~10K0.90×
39Virginia~8K0.89×
40Nevada~3K0.89×
41Rhode Island~1K0.89×
42Colorado~5K0.88×
43Oregon~4K0.86×
44Washington~7K0.85×
45Maryland~6K0.85×
46Florida~20K0.84×
47Massachusetts~6K0.82×
48New Jersey~8K0.81×
49New York~20K0.79×
50Washington, District of Columbia<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Hannah Montana: The Movie, United States
0.78×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannah Montana: The Movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannah Montana: The Movie audience
#·InterestCategoryAffinity×
01Zoey 101Movies & TV169.26×
02Cameron BoyceMovies & TV157.42×
03Ross LynchMovies & TV133.29×
04Debby RyanMovies & TV118.73×
05Camp RockMovies & TV106.12×
06hannah montanaMovies & TV89.83×
07Dove CameronMovies & TV68.99×
08Wizards of Waverly PlaceMovies & TV63.54×
09Natasha BedingfieldMusic & Radio60.35×
10Skai JacksonMovies & TV55.00×
11Miranda CosgroveMovies & TV54.77×
12ICarlyMovies & TV50.87×
13Robin ThickeMusic & Radio49.38×
14VictoriousMovies & TV42.10×
15Millie Bobby BrownMovies & TV36.83×
16Raven-SymonéMovies & TV36.59×
17Olivia HoltMovies & TV33.78×
18Sabrina CarpenterMusic & Radio24.01×
19Hilary DuffMovies & TV22.21×
20MonstersMovies & TV13.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannah Montana: The Movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannah Montana: The Movie audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
ExtroversionTHRILL1.38×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannah Montana: The Movie audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Quality AwarenessPREMIUM0.61×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hannah Montana: The Movie have in United States?

Hannah Montana: The Movie has an estimated audience of 378,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hannah Montana: The Movie viewers?

75.9% of Hannah Montana: The Movie fans are female, 24.1% are male, with an average age of 33.7 years.

03

Which brands do Hannah Montana: The Movie fans like most?

Hannah Montana: The Movie fans show strongest brand affinity for Cameron Boyce (157.42×), Debby Ryan (118.73×), and Zoey 101 (169.26×) over the country average.

04

Where do Hannah Montana: The Movie fans live in United States?

Hannah Montana: The Movie fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hannah Montana: The Movie fans also like?

Beyond Hannah Montana: The Movie itself, the audience over-indexes on Debby Ryan (118.73×), Zoey 101 (169.26×), Ross Lynch (133.29×), and Millie Bobby Brown (36.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hannah Montana: The Movie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannah Montana: The Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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