Rascasse Audience Intelligence

Wizards of Waverly Place Audience in United States

A data profile of the people who buy, follow and care about Wizards of Waverly Place in United States — modelled from more than twelve digital signal sources. Wizards of Waverly Place has an estimated audience of 1,645,534 people in United States.

#288among TV series in United States#1084among Movie / TV Show / Series in United States#2694in Movies & TV

The average Wizards of Waverly Place fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, Rowan Blanchard, Zoey 101, with strongest over-indexing on Cameron Boyce (58.87× the country average).

Demographically, the Wizards of Waverly Place audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizards of Waverly Place fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizards of Waverly Place profile in United States.

Audience size
1.6M
in United States
Gender
62.3%♀
37.7% male
Age
36.4
average years
Country rank
#16551
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizards of Waverly Place viewers

62.3% are female, 37.7% are male, average age 36.4.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Wizards of Waverly Place audience in United States
MetricValue
Female62.3%
Male37.7%
Average age36.4
Estimated audience size1,645,534
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Wizards of Waverly Place audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Wizards of Waverly Place audience comes from United States.

Worldwide audience distribution share by country for Wizards of Waverly Place
CountryShare
United States43.3%
United Kingdom6.6%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizards of Waverly Place audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizards of Waverly Place fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.20×
02Alabama~30K1.19×
03Texas~200K1.16×
04Louisiana~20K1.14×
05Kentucky~20K1.14×
06Oklahoma~20K1.13×
07Mississippi~20K1.12×
08Arizona~40K1.11×
09Nevada~20K1.11×
10West Virginia~9K1.11×
11California~200K1.10×
12Idaho~9K1.10×
13New Mexico~9K1.09×
14New York~100K1.08×
15Arkansas~20K1.08×
16Georgia~50K1.05×
17Tennessee~40K1.05×
18Illinois~60K1.04×
19Indiana~30K1.04×
20Ohio~50K1.03×
21Missouri~30K1.03×
22North Carolina~50K1.02×
23Kansas~10K1.02×
24Michigan~40K1.01×
25Rhode Island~5K1.01×
26North Dakota~3K1.01×
27Florida~100K1.00×
28Pennsylvania~60K1.00×
29South Carolina~30K1.00×
30Connecticut~20K1.00×
31Washington~30K0.97×
32Nebraska~8K0.97×
33New Jersey~40K0.96×
34Maryland~30K0.96×
35Hawaii~7K0.96×
36Virginia~40K0.95×
37Oregon~20K0.95×
38Wisconsin~20K0.94×
39Alaska~3K0.93×
40Iowa~10K0.92×
41New Hampshire~6K0.92×
42Delaware~4K0.92×
43Massachusetts~30K0.91×
44South Dakota~4K0.91×
45Colorado~20K0.87×
46Minnesota~20K0.87×
47Maine~5K0.86×
48Montana~4K0.81×
49Vermont~2K0.81×
50Washington, District of Columbia~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Wizards of Waverly Place, United States
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizards of Waverly Place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizards of Waverly Place audience
#·InterestCategoryAffinity×
01Zoey 101Movies & TV90.80×
02Calum WorthyMovies & TV84.35×
03Rowan BlanchardMovies & TV84.02×
04A.N.T. FarmMovies & TV78.29×
05Kickin' ItMovies & TV65.69×
06Ross LynchMovies & TV64.63×
07Laura MaranoMovies & TV63.59×
08Cameron BoyceMovies & TV58.87×
09Debby RyanMovies & TV55.19×
10Felicity JonesMovies & TV51.61×
11VictoriousMovies & TV46.14×
12Lizzie McGuireMovies & TV45.75×
13Emily OsmentMovies & TV41.76×
14Peyton ListMovies & TV40.84×
15Laura LinneyMovies & TV37.85×
16ICarlyMovies & TV37.52×
17Peyton List (actress, born 1998)Movies & TV33.59×
18Dove CameronMovies & TV30.58×
19Owen WilsonMovies & TV26.03×
20Sabrina CarpenterMusic & Radio13.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizards of Waverly Place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizards of Waverly Place audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.48×
IndividualismJOY1.20×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizards of Waverly Place audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Career OrientationPOWER0.85×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizards of Waverly Place have in United States?

Wizards of Waverly Place has an estimated audience of 1,645,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wizards of Waverly Place viewers?

62.3% of Wizards of Waverly Place fans are female, 37.7% are male, with an average age of 36.4 years.

03

Which brands do Wizards of Waverly Place fans like most?

Wizards of Waverly Place fans show strongest brand affinity for Cameron Boyce (58.87×), Rowan Blanchard (84.02×), and Zoey 101 (90.8×) over the country average.

04

Where do Wizards of Waverly Place fans live in United States?

Wizards of Waverly Place fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wizards of Waverly Place fans also like?

Beyond Wizards of Waverly Place itself, the audience over-indexes on Rowan Blanchard (84.02×), Zoey 101 (90.8×), Debby Ryan (55.19×), and Emily Osment (41.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards of Waverly Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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