Wizards of Waverly Place Audience in United States

Wizards of Waverly Place logo

Wizards of Waverly Place has an estimated audience of 1,687,542 people in United States. 62.3% are female, 37.7% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Cameron Boyce, Debby Ryan, Zoey 101, Rowan Blanchard, Emily Osment.

The average Wizards of Waverly Place fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cameron Boyce, Debby Ryan, Zoey 101, with strongest over-indexing on Cameron Boyce (58.87× the country average). Demographically, the Wizards of Waverly Place audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Wizards of Waverly Place fans

Demographic split for Wizards of Waverly Place audience in United States
MetricValue
Female62.3%
Male37.7%
Average age36.4
Estimated audience size1,687,542

Audience persona

The typical Wizards of Waverly Place fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Cameron Boyce.

Top regions in United States

Top regions ranked by reach for Wizards of Waverly Place in United States
RegionReachAffinity
California212,7501.15×
Texas175,1361.21×
Florida116,1881.02×
New York108,4251.15×
Illinois60,9851.08×
Pennsylvania57,3101.01×
Georgia55,6821.07×
Ohio55,0471.06×
North Carolina52,9621.04×
Michigan45,4991.03×
New Jersey42,2680.98×
Arizona40,7741.18×
Virginia39,5050.96×
Tennessee35,7771.06×
Washington33,3540.99×
Indiana33,2131.08×
Massachusetts30,5810.92×
Alabama28,7971.22×
Missouri28,3331.04×
Maryland27,5730.95×
South Carolina24,9290.98×
Louisiana24,6951.13×
Colorado24,1340.91×
Kentucky24,0091.13×
Wisconsin23,6960.93×
Minnesota21,4890.89×
Oklahoma21,4791.15×
Nevada19,3521.19×
Oregon18,6410.96×
Utah18,0021.19×
Connecticut16,9841×
Mississippi14,8741.07×
Arkansas14,7321.06×
Kansas14,0261.05×
Iowa12,9620.93×
Idaho9,1371.08×
New Mexico8,7231.03×
West Virginia8,4751.08×
Nebraska8,0710.95×
Hawaii6,8240.94×
New Hampshire5,9170.89×
Rhode Island5,2060.97×
Maine5,0160.83×
Delaware3,7640.81×
Washington, District of Columbia3,6640.72×
Montana3,6240.77×
South Dakota3,3320.85×
North Dakota3,2230.93×
Alaska3,2190.89×
Vermont2,1620.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizards of Waverly Place audience
BrandAffinityCategory
Cameron Boyce58.87×Movies & TV
Debby Ryan55.19×Movies & TV
Zoey 10190.8×Movies & TV
Rowan Blanchard84.02×Movies & TV
Emily Osment41.76×Movies & TV
Ross Lynch64.63×Movies & TV
Peyton List40.84×Movies & TV
Victorious46.14×Movies & TV
Felicity Jones51.61×Movies & TV
Dove Cameron30.58×Movies & TV
Sabrina Carpenter13.63×Music & Radio
Laura Linney37.85×Movies & TV
A.N.T. Farm78.29×Movies & TV
Peyton List (actress, born 1998)33.59×Movies & TV
Owen Wilson26.03×Movies & TV
Kickin' It65.69×Movies & TV
Laura Marano63.59×Movies & TV
Lizzie McGuire45.75×Movies & TV
Calum Worthy84.35×Movies & TV
ICarly37.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizards of Waverly Place audience
TraitClusterScore
ExtroversionTHRILL1.75
Early Adopter MentalityPOWER1.23
TraditionCONSERVATISM1.22
Convenience OrientationPREMIUM1.2
MindfulnessBALANCE1.19
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Wizards of Waverly Place
CountryShare
United States48.3%
United Kingdom7.2%
Canada3.7%

See Wizards of Waverly Place audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wizards of Waverly Place have in United States?

Wizards of Waverly Place has an estimated audience of 1,687,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Wizards of Waverly Place fans?

62.3% of Wizards of Waverly Place fans are female, 37.7% are male, with an average age of 36.4 years.

Which brands do Wizards of Waverly Place fans like most?

Wizards of Waverly Place fans show strongest brand affinity for Cameron Boyce (58.87×), Debby Ryan (55.19×), and Zoey 101 (90.8×) over the country average.

Where do Wizards of Waverly Place fans live in United States?

Wizards of Waverly Place fans in United States are most concentrated in California (reach 212,750), Texas (reach 175,136), and Florida (reach 116,188). These three regions account for the largest share of the active audience.

What other brands do Wizards of Waverly Place fans also like?

Beyond Wizards of Waverly Place itself, the audience over-indexes on Debby Ryan (55.19×), Zoey 101 (90.8×), Rowan Blanchard (84.02×), and Emily Osment (41.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards of Waverly Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.