Rascasse Audience Intelligence

Kickin' It Audience in United States

A data profile of the people who buy, follow and care about Kickin' It in United States — modelled from more than twelve digital signal sources. Kickin' It has an estimated audience of 749,215 people in United States.

#12among Sitcom in United States#2399among Movie / TV Show / Series in United States#5326in Movies & TV

The average Kickin' It fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, Debby Ryan, Ross Lynch, with strongest over-indexing on Cameron Boyce (316.17× the country average).

Demographically, the Kickin' It audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Kickin' It fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickin' It profile in United States.

Audience size
749K
in United States
Gender
70.2%♀
29.8% male
Age
36.7
average years
Country rank
#28665
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kickin' It viewers

70.2% are female, 29.8% are male, average age 36.7.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Kickin' It audience in United States
MetricValue
Female70.2%
Male29.8%
Average age36.7
Estimated audience size749,215
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kickin' It audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3927%
40-4921%
50+9%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Kickin' It audience comes from United States.

Worldwide audience distribution share by country for Kickin' It
CountryShare
United States62.7%
Canada4.5%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickin' It audience in United States is strongest.

Fig. 05

Top regions by affinity

Kickin' It fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.31×
02Georgia~30K1.28×
03Utah~8K1.19×
04California~100K1.18×
05Delaware~2K1.18×
06Oklahoma~10K1.16×
07Mississippi~7K1.15×
08Indiana~20K1.11×
09Louisiana~10K1.09×
10Arkansas~7K1.09×
11Tennessee~20K1.05×
12Maryland~10K1.05×
13Kansas~6K1.04×
14New Jersey~20K1.03×
15Arizona~20K1.03×
16Connecticut~8K1.03×
17Florida~50K1.02×
18New York~40K1.02×
19South Carolina~10K1.02×
20Virginia~20K1.01×
21Minnesota~10K1.01×
22Nevada~7K1.01×
23Pennsylvania~30K0.99×
24Iowa~6K0.97×
25Nebraska~4K0.96×
26Rhode Island~2K0.95×
27West Virginia~3K0.94×
28North Dakota~1K0.94×
29Washington~10K0.93×
30Massachusetts~10K0.93×
31Wisconsin~10K0.93×
32Oregon~8K0.93×
33South Dakota~2K0.91×
34Alaska~1K0.91×
35Wyoming<1K0.87×
36Vermont~1K0.86×
37Maine~2K0.83×
38Montana~2K0.82×
39Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Kickin' It, United States
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickin' It audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickin' It audience
#·InterestCategoryAffinity×
01Cameron BoyceMovies & TV316.17×
02Ross LynchMovies & TV265.70×
03Debby RyanMovies & TV236.41×
04Zoey 101Movies & TV182.00×
05Dove CameronMovies & TV136.62×
06Skai JacksonMovies & TV109.45×
07VictoriousMovies & TV93.09×
08Olivia HoltMovies & TV78.20×
09Wizards of Waverly PlaceMovies & TV65.69×
10Raven-SymonéMovies & TV60.78×
11Sabrina CarpenterMusic & Radio43.71×
12America's Next Top ModelMovies & TV24.13×
13CastingMovies & TV24.12×
14ICarlyMovies & TV22.30×
15Dance MomsMovies & TV21.84×
16Avan JogiaMovies & TV20.00×
17Dancing with the StarsMovies & TV13.60×
18Keke PalmerMovies & TV13.37×
19ZendayaMovies & TV10.47×
20Berlin WallTravel & Leisure10.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickin' It audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickin' It audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
Community OrientationOPEN1.60×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickin' It audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kickin' It have in United States?

Kickin' It has an estimated audience of 749,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kickin' It viewers?

70.2% of Kickin' It fans are female, 29.8% are male, with an average age of 36.7 years.

03

Which brands do Kickin' It fans like most?

Kickin' It fans show strongest brand affinity for Cameron Boyce (316.17×), Debby Ryan (236.41×), and Ross Lynch (265.7×) over the country average.

04

Where do Kickin' It fans live in United States?

Kickin' It fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kickin' It fans also like?

Beyond Kickin' It itself, the audience over-indexes on Debby Ryan (236.41×), Ross Lynch (265.7×), Dove Cameron (136.62×), and Sabrina Carpenter (43.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sitcom audiences in United States

See Kickin' It audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kickin' It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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