Rascasse Audience Intelligence

Schitt's Creek Audience in United States

A data profile of the people who buy, follow and care about Schitt's Creek in United States — modelled from more than twelve digital signal sources. Schitt's Creek has an estimated audience of 5,208,012 people in United States.

#1among Sitcom in United States#189among Movie / TV Show / Series in United States#632in Movies & TV

The average Schitt's Creek fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Catherine O'Hara, Rosie O'Donnell, Matt Bomer, with strongest over-indexing on Catherine O'Hara (12.8× the country average).

Demographically, the Schitt's Creek audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schitt's Creek fan in United States is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Catherine O'Hara.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schitt's Creek profile in United States.

Audience size
5.2M
in United States
Gender
57.4%♀
42.6% male
Age
39.5
average years
Country rank
#6434
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schitt's Creek viewers

57.4% are female, 42.6% are male, average age 39.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Schitt's Creek audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.5
Estimated audience size5,208,012
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Schitt's Creek audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

52.8%

of the worldwide Schitt's Creek audience comes from United States.

Worldwide audience distribution share by country for Schitt's Creek
CountryShare
United States52.8%
United Kingdom8.0%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schitt's Creek audience in United States is strongest.

Fig. 05

Top regions by affinity

Schitt's Creek fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K1.30×
02New Hampshire~20K1.23×
03Maine~20K1.23×
04Vermont~10K1.23×
05Oregon~70K1.22×
06Colorado~90K1.21×
07Wisconsin~90K1.21×
08Utah~50K1.21×
09Minnesota~90K1.20×
10Washington~100K1.15×
11Montana~20K1.14×
12Massachusetts~100K1.11×
13Iowa~50K1.11×
14Rhode Island~20K1.11×
15Illinois~200K1.10×
16Missouri~90K1.10×
17Idaho~30K1.10×
18Michigan~100K1.09×
19Nebraska~30K1.08×
20Ohio~200K1.07×
21North Dakota~10K1.07×
22Connecticut~50K1.06×
23Pennsylvania~200K1.05×
24South Dakota~10K1.05×
25Indiana~90K1.00×
26Alaska~10K1.00×
27Oklahoma~50K0.97×
28Arizona~100K0.96×
29Kentucky~60K0.96×
30New Jersey~100K0.94×
31New Mexico~20K0.94×
32New York~300K0.93×
33North Carolina~100K0.92×
34Virginia~100K0.91×
35Tennessee~90K0.91×
36Arkansas~40K0.91×
37Texas~400K0.89×
38West Virginia~20K0.89×
39Delaware~10K0.88×
40California~500K0.86×
41Maryland~70K0.85×
42South Carolina~60K0.83×
43Nevada~40K0.83×
44Florida~300K0.82×
45Washington, District of Columbia~10K0.81×
46Georgia~100K0.78×
47Hawaii~20K0.77×
48Alabama~50K0.76×
49Louisiana~50K0.74×
50Mississippi~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Schitt's Creek, United States
0.61×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schitt's Creek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schitt's Creek audience
#·InterestCategoryAffinity×
01Kristen SchaalMovies & TV21.75×
02Kim CattrallMovies & TV19.77×
03Topher GraceMovies & TV19.39×
04Matt BomerMovies & TV17.55×
05Ren and StimpyMovies & TV17.44×
06Nacho LibreMovies & TV17.27×
07Rosie O'DonnellMovies & TV16.79×
08Eugene LevyMovies & TV16.74×
09BoratMovies & TV16.44×
10David CrossMovies & TV16.36×
11Krysten RitterMovies & TV15.50×
12Ian McKellenMovies & TV15.18×
13Zach GalifianakisMovies & TV15.17×
14Jim ParsonsMovies & TV13.87×
15Catherine O'HaraMovies & TV12.80×
16Lee PaceMovies & TV12.40×
17Jeremy Allen WhiteMovies & TV12.07×
18Bryan CranstonMovies & TV9.78×
19Freaky Friday (2003 film)Movies & TV8.65×
20Diane KeatonMovies & TV4.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schitt's Creek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schitt's Creek audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Early Adopter MentalityPOWER1.32×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schitt's Creek audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Quality AwarenessPREMIUM0.97×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schitt's Creek have in United States?

Schitt's Creek has an estimated audience of 5,208,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Schitt's Creek viewers?

57.4% of Schitt's Creek fans are female, 42.6% are male, with an average age of 39.5 years.

03

Which brands do Schitt's Creek fans like most?

Schitt's Creek fans show strongest brand affinity for Catherine O'Hara (12.8×), Rosie O'Donnell (16.79×), and Matt Bomer (17.55×) over the country average.

04

Where do Schitt's Creek fans live in United States?

Schitt's Creek fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Schitt's Creek fans also like?

Beyond Schitt's Creek itself, the audience over-indexes on Rosie O'Donnell (16.79×), Matt Bomer (17.55×), Krysten Ritter (15.5×), and Topher Grace (19.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Schitt's Creek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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