Schitt's Creek Audience in United States

Schitt's Creek logo

Schitt's Creek has an estimated audience of 4,994,428 people in United States. 57.4% are female, 42.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Catherine O'Hara, Rosie O'Donnell, Matt Bomer, Topher Grace, Kim Cattrall.

The average Schitt's Creek fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Catherine O'Hara, Rosie O'Donnell, Matt Bomer, with strongest over-indexing on Catherine O'Hara (12.8× the country average). Demographically, the Schitt's Creek audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Schitt's Creek fans

Demographic split for Schitt's Creek audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.5
Estimated audience size4,994,428

Audience persona

The typical Schitt's Creek fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Catherine O'Hara.

Top regions in United States

Top regions ranked by reach for Schitt's Creek in United States
RegionReachAffinity
California507,9850.92×
Texas388,8800.91×
Florida277,9950.82×
New York273,7970.98×
Illinois187,2961.13×
Pennsylvania173,0781.03×
Ohio170,4711.11×
North Carolina147,1750.98×
Michigan145,9171.12×
Georgia122,6430.8×
New Jersey121,0980.95×
Washington117,6291.17×
Massachusetts115,9741.18×
Virginia114,4640.94×
Arizona101,5441×
Colorado97,2281.24×
Indiana94,1491.03×
Tennessee93,2220.93×
Missouri91,1801.13×
Wisconsin89,7461.19×
Minnesota86,5871.21×
Maryland73,4600.86×
Oregon70,1981.23×
South Carolina62,3820.83×
Kentucky60,3500.96×
Utah57,0251.27×
Oklahoma55,1040.99×
Kansas53,8201.37×
Connecticut52,9991.06×
Alabama51,8200.74×
Louisiana45,5480.71×
Iowa43,9131.07×
Nevada39,5270.82×
Arkansas36,9860.9×
Idaho28,1441.12×
Nebraska26,2151.05×
New Hampshire24,4481.24×
Mississippi23,0610.56×
New Mexico22,5220.9×
Maine20,9241.17×
West Virginia18,3130.79×
Rhode Island16,8351.06×
Hawaii16,2970.76×
Montana15,0671.09×
Washington, District of Columbia12,7090.85×
South Dakota11,3320.98×
Delaware11,0390.8×
Vermont10,7691.23×
North Dakota10,2931×
Alaska9,8070.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schitt's Creek audience
BrandAffinityCategory
Catherine O'Hara12.8×Movies & TV
Rosie O'Donnell16.79×Movies & TV
Matt Bomer17.55×Movies & TV
Topher Grace19.39×Movies & TV
Kim Cattrall19.77×Movies & TV
Jeremy Allen White12.07×Movies & TV
Nacho Libre17.27×Movies & TV
Krysten Ritter15.5×Movies & TV
Freaky Friday (2003 film)8.65×Movies & TV
Eugene Levy16.74×Movies & TV
Kristen Schaal21.75×Movies & TV
Ian McKellen15.18×Movies & TV
Zach Galifianakis15.17×Movies & TV
Diane Keaton4.88×Movies & TV
Friends2.58×Movies & TV
Jim Parsons13.87×Movies & TV
Ezra Miller15.72×Movies & TV
David Cross16.36×Movies & TV
Liev Schreiber14.11×Movies & TV
Kristen Stewart9.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schitt's Creek audience
TraitClusterScore
LGBTQ+ IdentityOPEN8.69
Luxury OrientationPREMIUM3.27
Risk AppetiteTHRILL1.7
ExtroversionTHRILL1.41
Urban LifestyleOPEN1.37
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Schitt's Creek
CountryShare
United States52.1%
Canada7.7%
United Kingdom7.3%

See Schitt's Creek audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Schitt's Creek have in United States?

Schitt's Creek has an estimated audience of 4,994,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Schitt's Creek fans?

57.4% of Schitt's Creek fans are female, 42.6% are male, with an average age of 39.5 years.

Which brands do Schitt's Creek fans like most?

Schitt's Creek fans show strongest brand affinity for Catherine O'Hara (12.8×), Rosie O'Donnell (16.79×), and Matt Bomer (17.55×) over the country average.

Where do Schitt's Creek fans live in United States?

Schitt's Creek fans in United States are most concentrated in California (reach 507,985), Texas (reach 388,880), and Florida (reach 277,995). These three regions account for the largest share of the active audience.

What other brands do Schitt's Creek fans also like?

Beyond Schitt's Creek itself, the audience over-indexes on Rosie O'Donnell (16.79×), Matt Bomer (17.55×), Topher Grace (19.39×), and Kim Cattrall (19.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schitt's Creek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.