Blackish Audience in United States

Blackish has an estimated audience of 1,608,507 people in United States. 51.1% are female, 48.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Brooklyn Nine-Nine, PSV Eindhoven, Sex and the City, Beetlejuice, Giphy.

The average Blackish fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brooklyn Nine-Nine, PSV Eindhoven, Sex and the City, with strongest over-indexing on Brooklyn Nine-Nine (52.93× the country average). Demographically, the Blackish audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Blackish fans

Demographic split for Blackish audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.7
Estimated audience size1,608,507

Audience persona

The typical Blackish fan in United States is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Brooklyn Nine-Nine.

Top regions in United States

Top regions ranked by reach for Blackish in United States
RegionReachAffinity
California196,3611.11×
Texas173,6961.26×
Florida120,7261.11×
New York112,8671.26×
Georgia86,6351.75×
Illinois69,2951.29×
North Carolina65,7711.36×
Pennsylvania58,0851.07×
Ohio55,0231.11×
New Jersey51,6871.26×
Virginia50,1621.28×
Michigan48,3851.15×
Maryland48,2471.74×
Tennessee36,1211.12×
Indiana33,1031.13×
Massachusetts31,5461×
South Carolina31,0711.28×
Arizona29,9820.91×
Louisiana29,6831.43×
Missouri28,7711.11×
Alabama28,5521.27×
Washington27,9950.87×
Minnesota20,8620.91×
Wisconsin20,6260.85×
Mississippi19,8831.5×
Colorado19,7650.78×
Oklahoma18,6601.04×
Kentucky18,5540.92×
Connecticut17,9851.11×
Nevada15,2140.98×
Arkansas14,6481.11×
Oregon14,3190.78×
Kansas11,9360.94×
Iowa10,2710.78×
Utah9,0040.63×
Nebraska6,7210.83×
Washington, District of Columbia6,6641.38×
New Mexico6,6240.82×
Delaware5,7171.29×
West Virginia5,2670.7×
Rhode Island4,8240.94×
Hawaii4,8090.7×
Idaho4,7930.59×
New Hampshire4,2140.66×
Maine3,5920.62×
Alaska2,0930.61×
Montana2,0780.47×
North Dakota2,0610.62×
South Dakota1,9460.52×
Vermont1,6060.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blackish audience
BrandAffinityCategory
Brooklyn Nine-Nine52.93×Movies & TV
PSV Eindhoven63.54×Sports
Sex and the City9.12×Movies & TV
Beetlejuice4.75×Movies & TV
Giphy19.86×Technology & Electronics
BoJack Horseman18.08×Movies & TV
Owen Wilson12.57×Movies & TV
Twin Peaks7.61×Movies & TV
Diane Keaton5.46×Movies & TV
Bruce Willis6.33×Movies & TV
Capital One3.27×Business & Career
Aaron Rodgers5.14×Sports
Melissa McCarthy10.6×Movies & TV
Dumb and Dumber13.22×Movies & TV
Superman2.04×Movies & TV
Google Maps2.73×Internet & Social Media
The Goldbergs (TV series)15.9×Movies & TV
Jack Nicholson9.18×Movies & TV
Toni Collette12.63×Movies & TV
Nicolas Cage7.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blackish audience
TraitClusterScore
ExtroversionTHRILL1.49
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.44
Community OrientationOPEN1.42
LGBTQ+ IdentityOPEN1.4
IndividualismJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Blackish
CountryShare
United States55.2%
Brazil7.4%
United Kingdom7.2%

See Blackish audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Blackish have in United States?

Blackish has an estimated audience of 1,608,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Blackish fans?

51.1% of Blackish fans are female, 48.9% are male, with an average age of 43.7 years.

Which brands do Blackish fans like most?

Blackish fans show strongest brand affinity for Brooklyn Nine-Nine (52.93×), PSV Eindhoven (63.54×), and Sex and the City (9.12×) over the country average.

Where do Blackish fans live in United States?

Blackish fans in United States are most concentrated in California (reach 196,361), Texas (reach 173,696), and Florida (reach 120,726). These three regions account for the largest share of the active audience.

What other brands do Blackish fans also like?

Beyond Blackish itself, the audience over-indexes on PSV Eindhoven (63.54×), Sex and the City (9.12×), Beetlejuice (4.75×), and Giphy (19.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blackish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.