Rascasse Audience Intelligence

Blackish Audience in United States

A data profile of the people who buy, follow and care about Blackish in United States — modelled from more than twelve digital signal sources. Blackish has an estimated audience of 1,709,129 people in United States.

#3among Sitcom in United States#1039among Movie / TV Show / Series in United States#2600in Movies & TV

The average Blackish fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brooklyn Nine-Nine, Sex and the City, Bob's Burgers, with strongest over-indexing on Brooklyn Nine-Nine (62.25× the country average).

Demographically, the Blackish audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blackish fan in United States is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Brooklyn Nine-Nine.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blackish profile in United States.

Audience size
1.7M
in United States
Gender
53.0%♀
47.0% male
Age
44.8
average years
Country rank
#16101
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blackish viewers

53.0% are female, 47.0% are male, average age 44.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Blackish audience in United States
MetricValue
Female53.0%
Male47.0%
Average age44.8
Estimated audience size1,709,129
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Blackish audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

55.6%

of the worldwide Blackish audience comes from United States.

Worldwide audience distribution share by country for Blackish
CountryShare
United States55.6%
Brazil6.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blackish audience in United States is strongest.

Fig. 05

Top regions by affinity

Blackish fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K1.70×
02Georgia~80K1.65×
03Mississippi~20K1.36×
04Louisiana~30K1.32×
05North Carolina~60K1.31×
06Delaware~6K1.30×
07Alabama~30K1.29×
08New Jersey~50K1.28×
09Texas~200K1.23×
10Virginia~50K1.23×
11South Carolina~30K1.23×
12Washington, District of Columbia~6K1.19×
13New York~100K1.17×
14Illinois~60K1.16×
15Connecticut~20K1.12×
16California~200K1.11×
17Michigan~50K1.11×
18Florida~100K1.10×
19Arkansas~10K1.09×
20Pennsylvania~60K1.08×
21Ohio~50K1.08×
22Indiana~30K1.07×
23Missouri~30K1.06×
24Tennessee~30K1.04×
25Massachusetts~30K1.04×
26Rhode Island~5K1.02×
27Oklahoma~20K1.01×
28Arizona~30K0.97×
29Kentucky~20K0.97×
30Nevada~10K0.95×
31Minnesota~20K0.92×
32Kansas~10K0.92×
33New Mexico~7K0.91×
34Washington~30K0.89×
35Nebraska~7K0.86×
36Iowa~10K0.84×
37Oregon~20K0.83×
38Wisconsin~20K0.82×
39Alaska~3K0.82×
40Colorado~20K0.80×
41Hawaii~6K0.80×
42Vermont~2K0.79×
43West Virginia~6K0.77×
44North Dakota~3K0.77×
45New Hampshire~5K0.76×
46Maine~4K0.76×
47South Dakota~3K0.76×
48Idaho~6K0.68×
49Montana~3K0.68×
50Utah~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Blackish, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blackish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blackish audience
#·InterestCategoryAffinity×
01Brooklyn Nine-NineMovies & TV62.25×
02Line of DutyMovies & TV24.64×
03BoJack HorsemanMovies & TV24.32×
04Bob's BurgersMovies & TV20.97×
05The Goldbergs (TV series)Movies & TV19.98×
06Matthew PerryMovies & TV14.32×
07Katey SagalMovies & TV12.86×
08Sex and the CityMovies & TV12.02×
09Gilmore GirlsMovies & TV11.23×
10International educationBusiness & Career10.42×
11Political satireLiterature9.54×
12Marlon WayansMovies & TV8.79×
13How I Met Your MotherMovies & TV8.32×
14Berlin WallTravel & Leisure7.63×
15Pulp FictionMovies & TV7.13×
16ZootopiaMovies & TV7.00×
17Mark WahlbergMovies & TV5.49×
18Anne HathawayMovies & TV4.40×
19Pizza HutFood & Beverages2.71×
20SubwayFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blackish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blackish audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
IndividualismJOY1.62×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blackish audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blackish have in United States?

Blackish has an estimated audience of 1,709,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blackish viewers?

53.0% of Blackish fans are female, 47.0% are male, with an average age of 44.8 years.

03

Which brands do Blackish fans like most?

Blackish fans show strongest brand affinity for Brooklyn Nine-Nine (62.25×), Sex and the City (12.02×), and Bob's Burgers (20.97×) over the country average.

04

Where do Blackish fans live in United States?

Blackish fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Blackish fans also like?

Beyond Blackish itself, the audience over-indexes on Sex and the City (12.02×), Bob's Burgers (20.97×), BoJack Horseman (24.32×), and The Goldbergs (TV series) (19.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sitcom audiences in United States

See Blackish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blackish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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