Brooklyn Nine-Nine Audience in United States

Brooklyn Nine-Nine logo

Brooklyn Nine-Nine has an estimated audience of 2,056,529 people in United States. 51.4% are female, 48.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Blackish, Lego Batman, Friends, Lego Marvel Super Heroes, John Mulaney.

The average Brooklyn Nine-Nine fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Blackish, Lego Batman, Friends, with strongest over-indexing on Blackish (62.25× the country average). Demographically, the Brooklyn Nine-Nine audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Brooklyn Nine-Nine fans

Demographic split for Brooklyn Nine-Nine audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.2
Estimated audience size2,056,529

Audience persona

The typical Brooklyn Nine-Nine fan in United States is balanced, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Blackish.

Top regions in United States

Top regions ranked by reach for Brooklyn Nine-Nine in United States
RegionReachAffinity
California233,8631.03×
Texas182,7811.03×
New York164,9761.44×
Florida120,2430.86×
New Jersey72,6441.39×
Pennsylvania71,6441.03×
Illinois69,5801.02×
Ohio63,1531×
North Carolina62,0671×
Georgia57,8320.91×
Michigan56,7411.06×
Washington48,7191.18×
Virginia48,5480.97×
Massachusetts43,3481.07×
Arizona41,3390.98×
Tennessee40,5050.98×
Indiana39,7031.06×
Missouri35,5971.07×
Maryland34,8080.98×
Minnesota33,5231.14×
Colorado32,0240.99×
Wisconsin31,0021×
Oregon28,6051.21×
South Carolina26,6030.86×
Kentucky26,5621.03×
Connecticut25,2211.22×
Oklahoma24,1261.06×
Utah23,2041.26×
Alabama22,9830.8×
Louisiana19,8740.75×
Nevada19,3420.97×
Iowa17,6621.04×
Kansas17,3041.07×
Arkansas15,9190.94×
Mississippi12,2370.72×
Idaho11,8991.15×
Nebraska9,4630.92×
West Virginia8,3190.87×
New Mexico8,2590.8×
New Hampshire8,0140.99×
Maine7,3361×
Hawaii6,9250.78×
Rhode Island5,8230.89×
Montana5,8221.02×
Washington, District of Columbia5,4220.88×
Delaware4,9470.87×
South Dakota4,2970.9×
Alaska4,2130.96×
North Dakota3,7650.89×
Vermont3,6471.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooklyn Nine-Nine audience
BrandAffinityCategory
Blackish62.25×Movies & TV
Lego Batman58.63×Kids & Family
Friends5.8×Movies & TV
Lego Marvel Super Heroes48.33×Kids & Family
John Mulaney28.96×Movies & TV
True Detective8.67×Movies & TV
Superman3.27×Movies & TV
Harry Potter4.08×Movies & TV
Nick Kroll23.87×Movies & TV
Georgie & Mandy's First Marriage6.75×Movies & TV
Wolverine (comic book)16.14×Literature
Peacemaker3.82×Movies & TV
House of the Dragon7.33×Movies & TV
Government8.33×Politics & Society
Arrested Development (TV series)16.87×Movies & TV
Night at the Museum19.38×Movies & TV
Stranger Things4.58×Movies & TV
Jimmy Kimmel6.13×Movies & TV
Lego Duplo33×Kids & Family
Shrek (franchise)9.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooklyn Nine-Nine audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.42
Community OrientationOPEN1.32
Social Media UsageJOY1.3
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Brooklyn Nine-Nine
CountryShare
United States42.1%
United Kingdom5.6%
Canada3.6%

See Brooklyn Nine-Nine audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Brooklyn Nine-Nine have in United States?

Brooklyn Nine-Nine has an estimated audience of 2,056,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Brooklyn Nine-Nine fans?

51.4% of Brooklyn Nine-Nine fans are female, 48.6% are male, with an average age of 41.2 years.

Which brands do Brooklyn Nine-Nine fans like most?

Brooklyn Nine-Nine fans show strongest brand affinity for Blackish (62.25×), Lego Batman (58.63×), and Friends (5.8×) over the country average.

Where do Brooklyn Nine-Nine fans live in United States?

Brooklyn Nine-Nine fans in United States are most concentrated in California (reach 233,863), Texas (reach 182,781), and New York (reach 164,976). These three regions account for the largest share of the active audience.

What other brands do Brooklyn Nine-Nine fans also like?

Beyond Brooklyn Nine-Nine itself, the audience over-indexes on Lego Batman (58.63×), Friends (5.8×), Lego Marvel Super Heroes (48.33×), and John Mulaney (28.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Nine-Nine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.