A data profile of the people who buy, follow and care about Brooklyn Nine-Nine in United States — modelled from more than twelve digital signal sources. Brooklyn Nine-Nine has an estimated audience of 2,006,341 people in United States.
The average Brooklyn Nine-Nine fan in United States is 41.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Blackish, Lego Batman, Lego Marvel Super Heroes, with strongest over-indexing on Blackish (62.25× the country average).
Demographically, the Brooklyn Nine-Nine audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brooklyn Nine-Nine fan in United States is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Blackish.
The key figures that characterise the Brooklyn Nine-Nine profile in United States.
51.4% are female, 48.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.2 |
| Estimated audience size | 2,006,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Brooklyn Nine-Nine audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 5.3% |
| Germany | 3.4% |
Where the Brooklyn Nine-Nine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 1.43× | |
| 02 | New Jersey | ~70K | 1.38× | |
| 03 | Connecticut | ~20K | 1.21× | |
| 04 | Utah | ~20K | 1.20× | |
| 05 | Minnesota | ~30K | 1.12× | |
| 06 | Oregon | ~30K | 1.12× | |
| 07 | Washington | ~50K | 1.11× | |
| 08 | Idaho | ~10K | 1.10× | |
| 09 | Massachusetts | ~40K | 1.06× | |
| 10 | Oklahoma | ~20K | 1.05× | |
| 11 | Kentucky | ~30K | 1.04× | |
| 12 | Maine | ~8K | 1.04× | |
| 13 | Indiana | ~40K | 1.03× | |
| 14 | Missouri | ~30K | 1.03× | |
| 15 | Iowa | ~20K | 1.03× | |
| 16 | Kansas | ~20K | 1.03× | |
| 17 | Pennsylvania | ~70K | 1.01× | |
| 18 | North Carolina | ~60K | 1.01× | |
| 19 | New Hampshire | ~8K | 1.01× | |
| 20 | Vermont | ~4K | 1.01× | |
| 21 | Tennessee | ~40K | 1.00× | |
| 22 | Montana | ~6K | 1.00× | |
| 23 | Alaska | ~4K | 1.00× | |
| 24 | Michigan | ~50K | 0.99× | |
| 25 | Nevada | ~20K | 0.99× | |
| 26 | North Dakota | ~4K | 0.99× | |
| 27 | Illinois | ~70K | 0.98× | |
| 28 | Wisconsin | ~30K | 0.98× | |
| 29 | Delaware | ~6K | 0.98× | |
| 30 | South Dakota | ~5K | 0.98× | |
| 31 | Texas | ~200K | 0.97× | |
| 32 | Virginia | ~50K | 0.97× | |
| 33 | California | ~200K | 0.96× | |
| 34 | Georgia | ~60K | 0.96× | |
| 35 | Maryland | ~30K | 0.96× | |
| 36 | West Virginia | ~9K | 0.96× | |
| 37 | Rhode Island | ~6K | 0.96× | |
| 38 | Ohio | ~60K | 0.95× | |
| 39 | Nebraska | ~10K | 0.95× | |
| 40 | Arizona | ~40K | 0.94× | |
| 41 | Colorado | ~30K | 0.94× | |
| 42 | Arkansas | ~20K | 0.94× | |
| 43 | Washington, District of Columbia | ~6K | 0.90× | |
| 44 | South Carolina | ~30K | 0.89× | |
| 45 | New Mexico | ~9K | 0.88× | |
| 46 | Hawaii | ~8K | 0.88× | |
| 47 | Florida | ~100K | 0.86× | |
| 48 | Mississippi | ~10K | 0.85× | |
| 49 | Alabama | ~20K | 0.84× | |
| 50 | Louisiana | ~20K | 0.79× |
The strongest cross-interests of the Brooklyn Nine-Nine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blackish | Movies & TV | 62.25× | ||
| 02 | Lego Batman | Kids & Family | 58.63× | ||
| 03 | Lego Marvel Super Heroes | Kids & Family | 48.33× | ||
| 04 | Lego Duplo | Kids & Family | 33.00× | ||
| 05 | John Mulaney | Movies & TV | 28.96× | ||
| 06 | Nick Kroll | Movies & TV | 23.87× | ||
| 07 | Night at the Museum | Movies & TV | 19.38× | ||
| 08 | Arrested Development (TV series) | Movies & TV | 16.87× | ||
| 09 | Wolverine (comic book) | Literature | 16.14× | ||
| 10 | Patton Oswalt | Movies & TV | 15.75× | ||
| 11 | True Detective | Movies & TV | 8.67× | ||
| 12 | Government | Politics & Society | 8.33× | ||
| 13 | House of the Dragon | Movies & TV | 7.33× | ||
| 14 | Supergirl | Movies & TV | 7.08× | ||
| 15 | Georgie & Mandy's First Marriage | Movies & TV | 6.75× | ||
| 16 | Jimmy Kimmel | Movies & TV | 6.13× | ||
| 17 | Stranger Things | Movies & TV | 4.58× | ||
| 18 | Harry Potter | Movies & TV | 4.08× | ||
| 19 | Peacemaker | Movies & TV | 3.82× | ||
| 20 | Superman | Movies & TV | 3.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Social Media Usage | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.85× |
Brooklyn Nine-Nine has an estimated audience of 2,006,341 people in United States, concentrated in California and Texas.
51.4% of Brooklyn Nine-Nine fans are female, 48.6% are male, with an average age of 41.2 years.
Brooklyn Nine-Nine fans show strongest brand affinity for Blackish (62.25×), Lego Batman (58.63×), and Lego Marvel Super Heroes (48.33×) over the country average.
Brooklyn Nine-Nine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Brooklyn Nine-Nine itself, the audience over-indexes on Lego Batman (58.63×), Lego Marvel Super Heroes (48.33×), John Mulaney (28.96×), and True Detective (8.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brooklyn Nine-Nine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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