Rascasse Audience Intelligence

Supergirl Audience in United States

A data profile of the people who buy, follow and care about Supergirl in United States — modelled from more than twelve digital signal sources. Supergirl has an estimated audience of 15,049,116 people in United States.

#28among TV series in United States#41among Movie / TV Show / Series in United States#158in Movies & TV

The average Supergirl fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Superhero fiction, Graphic novel, with strongest over-indexing on Superman (6.6× the country average).

Demographically, the Supergirl audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supergirl fan in United States is balanced, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supergirl profile in United States.

Audience size
15M
in United States
Gender
50.4%♀
49.6% male
Age
30.4
average years
Country rank
#2328
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+260%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supergirl viewers

50.4% are female, 49.6% are male, average age 30.4.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Supergirl audience in United States
MetricValue
Female50.4%
Male49.6%
Average age30.4
Estimated audience size15,049,116
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Supergirl audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Supergirl audience comes from United States.

Worldwide audience distribution share by country for Supergirl
CountryShare
United States44.1%
Brazil13.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supergirl audience in United States is strongest.

Fig. 05

Top regions by affinity

Supergirl fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.23×
02Arizona~300K1.19×
03Oklahoma~200K1.17×
04California~1.5M1.15×
05Michigan~400K1.15×
06Texas~1.5M1.13×
07Arkansas~100K1.11×
08Missouri~200K1.09×
09Utah~100K1.09×
10Illinois~500K1.08×
11Kentucky~200K1.08×
12Ohio~400K1.07×
13Oregon~200K1.07×
14Alaska~30K1.07×
15Georgia~400K1.06×
16Virginia~300K1.06×
17Mississippi~100K1.06×
18New York~800K1.05×
19Maryland~200K1.04×
20Connecticut~100K1.04×
21Tennessee~300K1.03×
22Kansas~100K1.03×
23Florida~900K1.02×
24Pennsylvania~400K1.02×
25New Jersey~300K1.02×
26Nevada~100K1.02×
27Indiana~200K1.01×
28North Carolina~400K1.00×
29Idaho~70K1.00×
30Washington~300K0.99×
31Louisiana~200K0.99×
32West Virginia~60K0.98×
33Delaware~40K0.98×
34Iowa~100K0.97×
35Colorado~200K0.96×
36Massachusetts~200K0.95×
37Minnesota~200K0.95×
38New Mexico~60K0.95×
39Nebraska~60K0.94×
40Rhode Island~40K0.94×
41South Carolina~200K0.93×
42North Dakota~20K0.93×
43Hawaii~50K0.92×
44Maine~40K0.88×
45New Hampshire~50K0.87×
46Wisconsin~200K0.86×
47Montana~30K0.84×
48South Dakota~30K0.83×
49Washington, District of Columbia~30K0.82×
50Vermont~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Supergirl, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supergirl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supergirl audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden23.29×
02John Wick 2Movies & TV20.00×
03Comic science fictionLiterature18.27×
04The 100 (TV series)Movies & TV16.30×
05International educationBusiness & Career15.28×
06Superhero fictionLiterature12.47×
07Desperate HousewivesMovies & TV11.38×
0824 (TV series)Movies & TV11.18×
09Graphic novelLiterature10.27×
10ZootopiaMovies & TV9.64×
11Guardians of the Galaxy (film)Movies & TV6.94×
12SupermanMovies & TV6.60×
13Brittany SnowMovies & TV5.92×
14DC ComicsLiterature4.79×
15Massively multiplayer online gamesGames4.62×
16Anime and manga fandomLiterature4.57×
17Millie Bobby BrownMovies & TV4.23×
18BatmanMovies & TV4.20×
19Fiction booksLiterature2.81×
20ComicsLiterature2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supergirl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supergirl audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.14×
Early Adopter MentalityPOWER1.39×
Pet OwnershipJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supergirl audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Family OrientationCONSERVATISM0.73×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supergirl have in United States?

Supergirl has an estimated audience of 15,049,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supergirl viewers?

50.4% of Supergirl fans are female, 49.6% are male, with an average age of 30.4 years.

03

Which brands do Supergirl fans like most?

Supergirl fans show strongest brand affinity for Superman (6.6×), Superhero fiction (12.47×), and Graphic novel (10.27×) over the country average.

04

Where do Supergirl fans live in United States?

Supergirl fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Supergirl fans also like?

Beyond Supergirl itself, the audience over-indexes on Superhero fiction (12.47×), Graphic novel (10.27×), International education (15.28×), and Comic science fiction (18.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Supergirl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supergirl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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