Supergirl Audience in United States

Supergirl has an estimated audience of 2,015,555 people in United States. 50.4% are female, 49.6% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Superman, Kia Sportage, Houston Astros, Autism Awareness, Diabetes mellitus awareness.

The average Supergirl fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Kia Sportage, Houston Astros, with strongest over-indexing on Superman (6.67× the country average). Demographically, the Supergirl audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Supergirl fans

Demographic split for Supergirl audience in United States
MetricValue
Female50.4%
Male49.6%
Average age30.4
Estimated audience size2,015,555

Audience persona

The typical Supergirl fan in United States is balanced, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Supergirl in United States
RegionReachAffinity
California248,3551.12×
Texas204,2151.18×
Florida143,2481.05×
New York127,8321.13×
Georgia72,1981.16×
Illinois71,7711.07×
Pennsylvania69,9821.03×
Michigan64,2001.22×
Ohio63,4611.02×
North Carolina63,2471.04×
Virginia51,7531.05×
New Jersey51,5611.01×
Arizona51,2771.25×
Tennessee44,9261.11×
Indiana39,0541.06×
Alabama39,0481.39×
Massachusetts38,7240.98×
Washington37,9880.94×
Missouri36,5501.12×
Maryland34,8411.01×
Colorado28,9200.91×
South Carolina27,7410.91×
Kentucky27,6951.1×
Louisiana27,3631.05×
Oklahoma26,4081.18×
Minnesota26,2600.91×
Wisconsin25,5940.84×
Oregon24,3091.05×
Connecticut21,0711.04×
Arkansas20,1941.22×
Nevada19,0470.98×
Mississippi18,9121.14×
Utah18,7931.04×
Kansas16,7361.05×
Iowa16,6621×
New Mexico9,3590.93×
West Virginia9,3140.99×
Idaho9,2060.91×
Nebraska9,2000.91×
Hawaii7,6110.88×
New Hampshire6,7150.85×
Maine6,1340.85×
Rhode Island5,3910.84×
Delaware5,0770.91×
Washington, District of Columbia4,7040.78×
Montana4,4930.8×
Alaska4,2620.99×
South Dakota3,6410.78×
North Dakota3,5660.86×
Vermont2,5810.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supergirl audience
BrandAffinityCategory
Superman6.67×Movies & TV
Kia Sportage26.84×Cars & Mobility
Houston Astros10.72×Sports
Autism Awareness11.81×Health
Diabetes mellitus awareness7.87×Health
Guardians of the Galaxy (film)12.43×Movies & TV
Anime and manga fandom5.71×Literature
Singer-songwriter3.77×Music & Radio
Ant-Man (film)20.28×Movies & TV
Google Maps3.62×Internet & Social Media
Microblogging8.14×Technology & Electronics
Batman4.44×Movies & TV
Superhero fiction10.46×Literature
The 100 (TV series)18.11×Movies & TV
Capital One3.45×Business & Career
Doctor Strange12.92×Literature
Los Angeles Dodgers5.87×Sports
Zootopia9.96×Movies & TV
Film festival7.43×Movies & TV
Harry Potter2.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supergirl audience
TraitClusterScore
PatriotismCONSERVATISM2.34
LGBTQ+ IdentityOPEN1.73
Early Adopter MentalityPOWER1.56
SustainabilityBALANCE1.52
ExtroversionTHRILL1.48
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Supergirl
CountryShare
United States29.6%
Brazil11.0%
United Kingdom4.8%

See Supergirl audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Supergirl have in United States?

Supergirl has an estimated audience of 2,015,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Supergirl fans?

50.4% of Supergirl fans are female, 49.6% are male, with an average age of 30.4 years.

Which brands do Supergirl fans like most?

Supergirl fans show strongest brand affinity for Superman (6.67×), Kia Sportage (26.84×), and Houston Astros (10.72×) over the country average.

Where do Supergirl fans live in United States?

Supergirl fans in United States are most concentrated in California (reach 248,355), Texas (reach 204,215), and Florida (reach 143,248). These three regions account for the largest share of the active audience.

What other brands do Supergirl fans also like?

Beyond Supergirl itself, the audience over-indexes on Kia Sportage (26.84×), Houston Astros (10.72×), Autism Awareness (11.81×), and Diabetes mellitus awareness (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supergirl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.