Rascasse Audience Intelligence

Anime and manga fandom Audience in United States

A data profile of the people who buy, follow and care about Anime and manga fandom in United States — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 26,351,201 people in United States.

#8among Literary genre in United States#773among Topic in United States#21in Literature

The average Anime and manga fandom fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime convention, Anime & Cosplay, Hunter × Hunter, with strongest over-indexing on Anime convention (17.65× the country average).

Demographically, the Anime and manga fandom audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anime and manga fandom fan in United States is more male, around 29.3 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anime and manga fandom profile in United States.

Audience size
26.4M
in United States
Gender
43.6%♀
56.4% male
Age
29.3
average years
Country rank
#1130
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anime and manga fandom fans

43.6% are female, 56.4% are male, average age 29.3.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Anime and manga fandom audience in United States
MetricValue
Female43.6%
Male56.4%
Average age29.3
Estimated audience size26,351,201
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Anime and manga fandom audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Anime and manga fandom audience comes from United States.

Worldwide audience distribution share by country for Anime and manga fandom
CountryShare
United States18.7%
China18.5%
Japan16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anime and manga fandom audience in United States is strongest.

Fig. 05

Top regions by affinity

Anime and manga fandom fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~80K1.42×
02North Dakota~70K1.37×
03South Dakota~80K1.32×
04Montana~90K1.21×
05Rhode Island~100K1.15×
06Hawaii~100K1.14×
07Delaware~80K1.14×
08West Virginia~100K1.13×
09New Hampshire~100K1.11×
10Maine~100K1.11×
11Idaho~100K1.09×
12Washington, District of Columbia~80K1.07×
13Nebraska~100K1.06×
14New Mexico~100K1.05×
15Mississippi~200K1.04×
16Arkansas~200K1.02×
17Vermont~50K1.01×
18Kansas~200K0.99×
19Oklahoma~300K0.98×
20Iowa~200K0.98×
21Louisiana~300K0.94×
22Kentucky~300K0.94×
23Connecticut~200K0.94×
24Nevada~200K0.94×
25Utah~200K0.94×
26Alabama~300K0.93×
27Oregon~300K0.92×
28South Carolina~400K0.91×
29Minnesota~300K0.91×
30Wisconsin~400K0.90×
31Indiana~400K0.89×
32Missouri~400K0.89×
33Tennessee~500K0.88×
34Maryland~400K0.88×
35Colorado~400K0.88×
36Arizona~500K0.87×
37Washington~500K0.86×
38Massachusetts~400K0.86×
39Virginia~500K0.85×
40North Carolina~700K0.84×
41Michigan~600K0.84×
42Georgia~700K0.83×
43New Jersey~600K0.83×
44Ohio~700K0.82×
45Pennsylvania~700K0.80×
46Illinois~700K0.79×
47Texas~1.5M0.74×
48Florida~1.5M0.74×
49New York~1M0.74×
50California~2M0.69×
Fig. 06

Affinity by region

Affinity by region — Anime and manga fandom, United States
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anime and manga fandom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anime and manga fandom audience
#·InterestCategoryAffinity×
01Hunter × HunterLiterature20.53×
02Naruto UzumakiLiterature20.01×
03InuyashaLiterature19.64×
04Dragon Ball (anime)Movies & TV19.55×
05Sasuke UchihaLiterature19.48×
06My Hero AcademiaLiterature17.86×
07Anime conventionLiterature17.65×
08Anime & CosplayFashion & Accessoires16.67×
09MangakaLiterature16.67×
10Dragon Ball ZMovies & TV15.85×
11Shōnen mangaLiterature14.77×
12NarutoLiterature13.75×
13CrunchyrollGames11.90×
14Japanese popular cultureTravel & Leisure11.65×
15Pokémon (video game series)Games9.64×
16Japanese artArts & Culture9.15×
17CosplayGames7.77×
18KPop Demon HuntersMovies & TV6.76×
19PokémonGames6.22×
20SupermanMovies & TV3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anime and manga fandom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anime and manga fandom audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
Pet OwnershipJOY1.43×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anime and manga fandom audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.47×
DIY MentalityTHRILL0.49×
Quality AwarenessPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anime and manga fandom have in United States?

Anime and manga fandom has an estimated audience of 26,351,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Anime and manga fandom fans?

43.6% of Anime and manga fandom fans are female, 56.4% are male, with an average age of 29.3 years.

03

Which brands do Anime and manga fandom fans like most?

Anime and manga fandom fans show strongest brand affinity for Anime convention (17.65×), Anime & Cosplay (16.67×), and Hunter × Hunter (20.53×) over the country average.

04

Where do Anime and manga fandom fans live in United States?

Anime and manga fandom fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Anime and manga fandom fans also like?

Beyond Anime and manga fandom itself, the audience over-indexes on Anime & Cosplay (16.67×), Hunter × Hunter (20.53×), Dragon Ball Z (15.85×), and My Hero Academia (17.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Anime and manga fandom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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