Anime and manga fandom Audience in United States

Anime and manga fandom logo

Anime and manga fandom has an estimated audience of 26,351,201 people in United States. 43.6% are female, 56.4% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Anime convention, Anime & Cosplay, Hunter × Hunter, Dragon Ball Z, My Hero Academia.

The average Anime and manga fandom fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anime convention, Anime & Cosplay, Hunter × Hunter, with strongest over-indexing on Anime convention (17.65× the country average). Demographically, the Anime and manga fandom audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Anime and manga fandom fans

Demographic split for Anime and manga fandom audience in United States
MetricValue
Female43.6%
Male56.4%
Average age29.3
Estimated audience size26,351,201

Audience persona

The typical Anime and manga fandom fan in United States is more male, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Anime convention.

Top regions in United States

Top regions ranked by reach for Anime and manga fandom in United States
RegionReachAffinity
California1,445,4410.5×
Texas1,266,1740.56×
Florida786,1000.44×
New York718,4760.49×
Georgia437,5670.54×
North Carolina349,8730.44×
Illinois323,7800.37×
Tennessee304,4090.58×
Ohio303,0030.37×
Pennsylvania302,0530.34×
Minnesota294,8710.78×
Virginia290,0470.45×
New Jersey287,8930.43×
Alabama266,2750.72×
Mississippi257,3841.19×
Arkansas249,4421.15×
Washington233,0930.44×
Louisiana228,8460.67×
Michigan226,2270.33×
Oklahoma223,6150.76×
Missouri221,8120.52×
Kentucky220,0720.67×
Indiana212,6740.44×
West Virginia212,4821.73×
Alaska212,0413.76×
South Carolina201,4870.51×
Kansas196,2620.95×
Idaho196,2161.48×
Arizona187,8100.35×
Hawaii187,4401.65×
Iowa186,3200.86×
Montana184,8442.53×
South Dakota182,4483×
Oregon181,8070.6×
Wisconsin180,0180.45×
Maryland178,6510.39×
North Dakota177,6443.28×
New Hampshire175,0771.69×
Massachusetts172,4550.33×
Nebraska171,4391.3×
Connecticut171,1780.65×
New Mexico170,5431.29×
Nevada169,9920.67×
Rhode Island169,0572.02×
Maine168,9561.79×
Utah166,8190.71×
Colorado154,9620.37×
Delaware151,3962.08×
Washington, District of Columbia109,3131.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anime and manga fandom audience
BrandAffinityCategory
Anime convention17.65×Literature
Anime & Cosplay16.67×Fashion & Accessoires
Hunter × Hunter20.53×Literature
Dragon Ball Z15.85×Movies & TV
My Hero Academia17.86×Literature
Shōnen manga14.77×Literature
KPop Demon Hunters6.76×Movies & TV
Naruto Uzumaki20.01×Literature
Superman3.69×Movies & TV
Crunchyroll11.9×Games
Japanese popular culture11.65×Travel & Leisure
Pokémon (video game series)9.64×Games
Inuyasha19.64×Literature
Dragon Ball (anime)19.55×Movies & TV
Naruto13.75×Literature
Sasuke Uchiha19.48×Literature
Mangaka16.67×Literature
Pokémon6.22×Games
Japanese art9.15×Arts & Culture
Cosplay7.77×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anime and manga fandom audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
LGBTQ+ IdentityOPEN2.39
Early Adopter MentalityPOWER1.69
Risk AppetiteTHRILL1.36
SustainabilityBALANCE1.25
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Anime and manga fandom
CountryShare
United States18.7%
China18.5%
Japan16.5%

See Anime and manga fandom audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Anime and manga fandom have in United States?

Anime and manga fandom has an estimated audience of 26,351,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Anime and manga fandom fans?

43.6% of Anime and manga fandom fans are female, 56.4% are male, with an average age of 29.3 years.

Which brands do Anime and manga fandom fans like most?

Anime and manga fandom fans show strongest brand affinity for Anime convention (17.65×), Anime & Cosplay (16.67×), and Hunter × Hunter (20.53×) over the country average.

Where do Anime and manga fandom fans live in United States?

Anime and manga fandom fans in United States are most concentrated in California (reach 1,445,441), Texas (reach 1,266,174), and Florida (reach 786,100). These three regions account for the largest share of the active audience.

What other brands do Anime and manga fandom fans also like?

Beyond Anime and manga fandom itself, the audience over-indexes on Anime & Cosplay (16.67×), Hunter × Hunter (20.53×), Dragon Ball Z (15.85×), and My Hero Academia (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.