Japanese popular culture Audience in United States

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Japanese popular culture has an estimated audience of 12,843,336 people in United States. 50.7% are female, 49.3% are male, average age 28.5. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Nuts (film), Combat sport, Home staging, Bank account.

The average Japanese popular culture fan in United States is 28.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Nuts (film), Combat sport, with strongest over-indexing on Dog breed (1.92× the country average). Demographically, the Japanese popular culture audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Japanese popular culture fans

Demographic split for Japanese popular culture audience in United States
MetricValue
Female50.7%
Male49.3%
Average age28.5
Estimated audience size12,843,336

Audience persona

The typical Japanese popular culture fan in United States is balanced, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Japanese popular culture in United States
RegionReachAffinity
California1,053,0550.75×
Texas502,7820.46×
New York464,0390.65×
Florida383,8320.44×
Georgia222,1890.56×
Illinois203,8900.48×
Arizona179,1500.68×
Pennsylvania172,7900.4×
North Carolina165,0570.43×
West Virginia164,6822.75×
Washington150,5470.58×
Hawaii145,2732.63×
Tennessee144,1780.56×
Michigan140,2680.42×
Virginia139,1600.44×
New Jersey138,1270.42×
Ohio117,4190.3×
Massachusetts113,0960.45×
Missouri104,3750.5×
Alabama103,1870.58×
Mississippi99,7410.94×
Louisiana96,0720.58×
South Carolina91,0930.47×
Indiana88,7550.38×
Arkansas88,6080.84×
Oklahoma86,6550.61×
Kentucky85,2820.53×
Maryland85,2070.39×
Alaska82,1702.99×
Colorado80,0670.4×
New Hampshire79,1531.56×
Minnesota77,9100.42×
Kansas76,0550.75×
Idaho76,0371.18×
Wisconsin75,5740.39×
Iowa72,2030.68×
Connecticut71,8630.56×
Montana71,6312.01×
Nevada71,3650.57×
South Dakota70,7022.38×
Oregon70,4540.48×
Utah70,0330.61×
North Dakota68,8402.61×
Wyoming66,6093.5×
Nebraska66,4361.03×
New Mexico66,0891.03×
Rhode Island65,5131.6×
Maine65,4731.42×
Vermont64,4362.86×
Delaware58,6691.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese popular culture audience
BrandAffinityCategory
Dog breed1.92×Pets & Animals
Nuts (film)9.29×Movies & TV
Combat sport2.45×Sports
Home staging5.93×Home & Garden
Bank account2.46×Business & Career
JDSU2.5×Business & Career
Google Photos1.63×Technology & Electronics
Staycation2.13×Home & Garden
Eyelashes Regrow9.43×Beauty & Wellness
Halsey, Oregon4.53×Travel & Leisure
Tiffany Haddish2.62×Movies & TV
TeachHUB1.92×Business & Career
UK garage2.57×Music & Radio
Personalised Gifts1.96×Home & Garden
Emilio Estefan6.27×Music & Radio
Bridget Jones: The Edge of Reason8.67×Movies & TV
Electrolyte1.89×Health
Acoustic music1.83×Music & Radio
Hocus Pocus1.89×Movies & TV
Winemaking1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese popular culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Early Adopter MentalityPOWER1.56
ExtroversionTHRILL1.53
Pet OwnershipJOY1.29
SustainabilityBALANCE1.24
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Japanese popular culture
CountryShare
China24.7%
Japan20.6%
United States11.1%

See Japanese popular culture audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Japanese popular culture have in United States?

Japanese popular culture has an estimated audience of 12,843,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese popular culture fans?

50.7% of Japanese popular culture fans are female, 49.3% are male, with an average age of 28.5 years.

Which brands do Japanese popular culture fans like most?

Japanese popular culture fans show strongest brand affinity for Dog breed (1.92×), Nuts (film) (9.29×), and Combat sport (2.45×) over the country average.

Where do Japanese popular culture fans live in United States?

Japanese popular culture fans in United States are most concentrated in California (reach 1,053,055), Texas (reach 502,782), and New York (reach 464,039). These three regions account for the largest share of the active audience.

What other brands do Japanese popular culture fans also like?

Beyond Japanese popular culture itself, the audience over-indexes on Nuts (film) (9.29×), Combat sport (2.45×), Home staging (5.93×), and Bank account (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.