Rascasse Audience Intelligence

Art exhibition Audience in United States

A data profile of the people who buy, follow and care about Art exhibition in United States — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 20,484,911 people in United States.

#51among Touchpoint in United States#20in Arts & Culture

The average Art exhibition fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include DeviantArt, Modern art, Communication design, with strongest over-indexing on DeviantArt (5.66× the country average).

Demographically, the Art exhibition audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art exhibition fan in United States is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art exhibition profile in United States.

Audience size
20.5M
in United States
Gender
58.0%♀
42.0% male
Age
37.7
average years
Country rank
#1597
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art exhibition fans

58.0% are female, 42.0% are male, average age 37.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Art exhibition audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size20,484,911
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Art exhibition audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Art exhibition audience comes from United States.

Worldwide audience distribution share by country for Art exhibition
CountryShare
United States13.5%
Japan12.6%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art exhibition audience in United States is strongest.

Fig. 05

Top regions by affinity

Art exhibition fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~400K32.06×
02Washington, District of Columbia~70K1.06×
03New York~1M1.05×
04New Hampshire~80K1.02×
05Kansas~200K0.98×
06Alaska~40K0.95×
07North Dakota~40K0.92×
08California~2M0.91×
09Nevada~200K0.91×
10South Dakota~40K0.91×
11Maryland~300K0.89×
12Hawaii~80K0.89×
13Rhode Island~60K0.89×
14Montana~50K0.89×
15Georgia~600K0.88×
16Utah~200K0.88×
17West Virginia~80K0.86×
18Delaware~50K0.86×
19New Jersey~400K0.85×
20Idaho~90K0.85×
21Maine~60K0.85×
22Oregon~200K0.83×
23New Mexico~80K0.82×
24Nebraska~80K0.82×
25Mississippi~100K0.81×
26Washington~300K0.79×
27Oklahoma~200K0.79×
28Arkansas~100K0.79×
29Louisiana~200K0.78×
30Connecticut~200K0.78×
31Virginia~400K0.77×
32Iowa~100K0.77×
33Illinois~500K0.76×
34Massachusetts~300K0.76×
35Colorado~200K0.76×
36Michigan~400K0.75×
37Arizona~300K0.75×
38Kentucky~200K0.75×
39Texas~1.5M0.73×
40Tennessee~300K0.73×
41Missouri~200K0.73×
42South Carolina~200K0.73×
43Minnesota~200K0.73×
44Florida~1M0.72×
45Alabama~200K0.72×
46Pennsylvania~500K0.68×
47Wisconsin~200K0.68×
48North Carolina~400K0.67×
49Indiana~300K0.67×
50Ohio~400K0.65×
Fig. 06

Affinity by region

Affinity by region — Art exhibition, United States
0.65×1.00×32.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art exhibition audience
#·InterestCategoryAffinity×
01IllustratorBusiness & Career6.90×
02Graphic novelLiterature5.87×
03Digital illustrationArts & Culture5.74×
04DeviantArtInternet & Social Media5.66×
05Abstract artArts & Culture5.40×
06Oil paintingArts & Culture5.20×
07Digital artArts & Culture4.70×
08Watercolor paintingArts & Culture4.61×
09Modern artArts & Culture4.54×
10Communication designBusiness & Career4.20×
11Contemporary artArts & Culture3.82×
12Anime and manga fandomLiterature3.66×
13Fine artBusiness & Career3.48×
14IllustrationArts & Culture3.41×
15Anime conventionLiterature3.38×
16MuseumArts & Culture3.10×
17DrawingHome & Garden2.60×
18Self careHealth2.50×
19BeautyBeauty & Wellness1.75×
20SupermanMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art exhibition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art exhibition audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.15×
MindfulnessBALANCE1.65×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art exhibition audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
PatriotismCONSERVATISM0.48×
Convenience OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art exhibition have in United States?

Art exhibition has an estimated audience of 20,484,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Art exhibition fans?

58.0% of Art exhibition fans are female, 42.0% are male, with an average age of 37.7 years.

03

Which brands do Art exhibition fans like most?

Art exhibition fans show strongest brand affinity for DeviantArt (5.66×), Modern art (4.54×), and Communication design (4.2×) over the country average.

04

Where do Art exhibition fans live in United States?

Art exhibition fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Art exhibition fans also like?

Beyond Art exhibition itself, the audience over-indexes on Modern art (4.54×), Communication design (4.2×), Digital illustration (5.74×), and Fine art (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Art exhibition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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