Art exhibition Audience in United States

Art exhibition logo

Art exhibition has an estimated audience of 20,484,911 people in United States. 58.0% are female, 42.0% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: DeviantArt, Modern art, Communication design, Digital illustration, Fine art.

The average Art exhibition fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeviantArt, Modern art, Communication design, with strongest over-indexing on DeviantArt (5.66× the country average). Demographically, the Art exhibition audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Art exhibition fans

Demographic split for Art exhibition audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size20,484,911

Audience persona

The typical Art exhibition fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Art exhibition in United States
RegionReachAffinity
California3,236,7191.44×
Texas2,005,5461.14×
New York1,921,7421.68×
Florida1,484,6511.07×
Georgia847,6841.34×
Illinois787,4901.15×
Pennsylvania659,0690.96×
North Carolina572,7730.93×
Michigan567,8771.06×
New Jersey565,3541.09×
Ohio558,3760.88×
Virginia553,0751.11×
Washington466,9541.14×
Maryland462,6871.31×
Massachusetts430,7821.07×
Arizona425,9651.02×
Tennessee380,7160.93×
Colorado337,0181.04×
Missouri299,8600.91×
Indiana286,8090.77×
South Carolina270,9500.88×
Minnesota267,0230.91×
Oregon264,6851.13×
Nevada253,9961.28×
Louisiana239,3540.91×
Kansas231,3401.43×
Utah221,5611.21×
Kentucky215,5630.84×
Wisconsin215,1820.7×
Oklahoma211,6090.93×
Alabama208,6550.73×
Connecticut201,7730.98×
Mississippi119,6450.71×
Arkansas117,6790.7×
New Hampshire116,2641.44×
Iowa114,4510.68×
Washington, District of Columbia99,8141.62×
Hawaii93,3561.06×
New Mexico82,1090.8×
Idaho81,4390.79×
Nebraska76,8470.75×
Rhode Island61,7470.95×
West Virginia59,9690.63×
Maine47,6850.65×
Alaska45,7641.04×
Montana42,9630.76×
Vermont38,6471.07×
Delaware37,7020.67×
South Dakota36,3480.77×
North Dakota35,3910.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art exhibition audience
BrandAffinityCategory
DeviantArt5.66×Internet & Social Media
Modern art4.54×Arts & Culture
Communication design4.2×Business & Career
Digital illustration5.74×Arts & Culture
Fine art3.48×Business & Career
Beauty1.75×Beauty & Wellness
Digital art4.7×Arts & Culture
Abstract art5.4×Arts & Culture
Superman1.72×Movies & TV
Contemporary art3.82×Arts & Culture
Illustration3.41×Arts & Culture
Illustrator6.9×Business & Career
Watercolor painting4.61×Arts & Culture
Oil painting5.2×Arts & Culture
Anime and manga fandom3.66×Literature
Museum3.1×Arts & Culture
Graphic novel5.87×Literature
Drawing2.6×Home & Garden
Self care2.5×Health
Anime convention3.38×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art exhibition audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
SustainabilityBALANCE2.01
Design AffinityPREMIUM1.93
Urban LifestyleOPEN1.85
Early Adopter MentalityPOWER1.6
MindfulnessBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Art exhibition
CountryShare
United States13.5%
Japan12.6%
China12.2%

See Art exhibition audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Art exhibition have in United States?

Art exhibition has an estimated audience of 20,484,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Art exhibition fans?

58.0% of Art exhibition fans are female, 42.0% are male, with an average age of 37.7 years.

Which brands do Art exhibition fans like most?

Art exhibition fans show strongest brand affinity for DeviantArt (5.66×), Modern art (4.54×), and Communication design (4.2×) over the country average.

Where do Art exhibition fans live in United States?

Art exhibition fans in United States are most concentrated in California (reach 3,236,719), Texas (reach 2,005,546), and New York (reach 1,921,742). These three regions account for the largest share of the active audience.

What other brands do Art exhibition fans also like?

Beyond Art exhibition itself, the audience over-indexes on Modern art (4.54×), Communication design (4.2×), Digital illustration (5.74×), and Fine art (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.