A data profile of the people who buy, follow and care about Art exhibition in Spain — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 5,234,387 people in Spain.
The average Art exhibition fan in Spain is 43.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Modern art, Entertainment, Movies, with strongest over-indexing on Modern art (3.63× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Art exhibition fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Modern art.
The key figures that characterise the Art exhibition profile in Spain.
60.1% are female, 39.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.0 |
| Estimated audience size | 5,234,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Art exhibition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~40K | 1.31× | |
| 02 | Cantabria | ~70K | 1.09× | |
| 03 | Navarre | ~70K | 1.08× | |
| 04 | Extremadura | ~100K | 1.05× | |
| 05 | Principality of Asturias | ~100K | 1.01× | |
| 06 | Region of Murcia | ~200K | 0.99× | |
| 07 | Aragon | ~100K | 0.99× | |
| 08 | Balearic Islands | ~100K | 0.98× | |
| 09 | Castilla-La Mancha | ~200K | 0.97× | |
| 10 | Castile and León | ~200K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Basque Autonomous Country | ~200K | 0.94× | |
| 13 | Galicia | ~200K | 0.93× | |
| 14 | Comunidad Valenciana | ~500K | 0.88× | |
| 15 | Andalusia | ~900K | 0.84× | |
| 16 | Catalonia | ~800K | 0.84× | |
| 17 | Community of Madrid | ~700K | 0.81× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 4.56× | ||
| 02 | Abstract art | Arts & Culture | 4.30× | ||
| 03 | Digital illustration | Arts & Culture | 3.87× | ||
| 04 | Cultural history | Arts & Culture | 3.79× | ||
| 05 | Watercolor painting | Arts & Culture | 3.73× | ||
| 06 | Modern art | Arts & Culture | 3.63× | ||
| 07 | Digital art | Arts & Culture | 3.58× | ||
| 08 | Paint | Home & Garden | 3.29× | ||
| 09 | Fine art | Business & Career | 3.21× | ||
| 10 | Contemporary art | Arts & Culture | 3.10× | ||
| 11 | Art museum | Arts & Culture | 3.06× | ||
| 12 | Illustration | Arts & Culture | 2.98× | ||
| 13 | Museum | Arts & Culture | 2.82× | ||
| 14 | Architecture & Design | Business & Career | 2.59× | ||
| 15 | Self-love | Health | 2.48× | ||
| 16 | Crafts | Home & Garden | 1.79× | ||
| 17 | TikTok | Internet & Social Media | 1.71× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Entertainment | Movies & TV | 1.57× | ||
| 20 | Business | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.76× | |
| Extroversion | THRILL | 1.67× | |
| Mindfulness | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Career Orientation | POWER | 0.78× |
Art exhibition has an estimated audience of 5,234,387 people in Spain, concentrated in Andalusia and Catalonia.
60.1% of Art exhibition fans are female, 39.9% are male, with an average age of 43.0 years.
Art exhibition fans show strongest brand affinity for Modern art (3.63×), Entertainment (1.57×), and Movies (1.66×) over the country average.
Art exhibition fans in Spain are most concentrated in Andalusia (reach ~900K), Catalonia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Entertainment (1.57×), Movies (1.66×), Contemporary art (3.1×), and Abstract art (4.3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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