Art exhibition Audience in Spain
Art exhibition has an estimated audience of 5,234,387 people in Spain. 60.1% are female, 39.9% are male, average age 43.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Modern art, Entertainment, Movies, Contemporary art, Abstract art.
The average Art exhibition fan in Spain is 43.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Modern art, Entertainment, Movies, with strongest over-indexing on Modern art (3.63× the country average). Demographically, the Art exhibition audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Art exhibition fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.0 |
| Estimated audience size | 5,234,387 |
Audience persona
The typical Art exhibition fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Modern art.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 570,299 | 0.6× |
| Andalusia | 389,436 | 0.38× |
| Community of Madrid | 346,951 | 0.39× |
| Comunidad Valenciana | 211,340 | 0.36× |
| Extremadura | 166,089 | 1.47× |
| Region of Murcia | 162,422 | 0.9× |
| Castilla-La Mancha | 144,722 | 0.68× |
| Principality of Asturias | 138,056 | 1.12× |
| La Rioja | 132,904 | 3.9× |
| Canary Islands | 128,716 | 0.49× |
| Aragon | 125,076 | 0.91× |
| Cantabria | 123,064 | 1.87× |
| Castile and León | 122,594 | 0.54× |
| Balearic Islands | 117,977 | 0.8× |
| Navarre | 115,124 | 1.75× |
| Galicia | 105,432 | 0.43× |
| Basque Autonomous Country | 78,889 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern art | 3.63× | Arts & Culture |
| Entertainment | 1.57× | Movies & TV |
| Movies | 1.66× | Movies & TV |
| Contemporary art | 3.1× | Arts & Culture |
| Abstract art | 4.3× | Arts & Culture |
| Fine art | 3.21× | Business & Career |
| Art museum | 3.06× | Arts & Culture |
| Museum | 2.82× | Arts & Culture |
| TikTok | 1.71× | Internet & Social Media |
| Oil painting | 4.56× | Arts & Culture |
| Business | 1.5× | Business & Career |
| Illustration | 2.98× | Arts & Culture |
| Digital illustration | 3.87× | Arts & Culture |
| Watercolor painting | 3.73× | Arts & Culture |
| Self-love | 2.48× | Health |
| Cultural history | 3.79× | Arts & Culture |
| Paint | 3.29× | Home & Garden |
| Crafts | 1.79× | Home & Garden |
| Digital art | 3.58× | Arts & Culture |
| Harry Potter | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.6 |
| Travelling | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.39 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
See Art exhibition audiences in other countries
More Arts & Culture audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does Art exhibition have in Spain?
Art exhibition has an estimated audience of 5,234,387 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Art exhibition fans?
60.1% of Art exhibition fans are female, 39.9% are male, with an average age of 43.0 years.
Which brands do Art exhibition fans like most?
Art exhibition fans show strongest brand affinity for Modern art (3.63×), Entertainment (1.57×), and Movies (1.66×) over the country average.
Where do Art exhibition fans live in Spain?
Art exhibition fans in Spain are most concentrated in Catalonia (reach 570,299), Andalusia (reach 389,436), and Community of Madrid (reach 346,951). These three regions account for the largest share of the active audience.
What other brands do Art exhibition fans also like?
Beyond Art exhibition itself, the audience over-indexes on Entertainment (1.57×), Movies (1.66×), Contemporary art (3.1×), and Abstract art (4.3×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.