A data profile of the people who buy, follow and care about Digital art in Spain — modelled from more than twelve digital signal sources. Digital art has an estimated audience of 2,652,416 people in Spain.
The average Digital art fan in Spain is 36.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Digital illustration, Art exhibition, Watercolor painting, with strongest over-indexing on Digital illustration (13.23× the country average).
Demographically, the Digital art audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Digital art fan in Spain is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Digital illustration.
The key figures that characterise the Digital art profile in Spain.
53.3% are female, 46.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 36.5 |
| Estimated audience size | 2,652,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Digital art audience comes from Spain.
| Country | Share |
|---|---|
| China | 17.7% |
| United States | 16.1% |
| Japan | 15.7% |
Where the Digital art audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.23× | |
| 02 | Navarre | ~40K | 1.06× | |
| 03 | Cantabria | ~40K | 1.05× | |
| 04 | Catalonia | ~500K | 1.03× | |
| 05 | Community of Madrid | ~500K | 1.02× | |
| 06 | Extremadura | ~60K | 1.02× | |
| 07 | Balearic Islands | ~70K | 1.00× | |
| 08 | Principality of Asturias | ~60K | 0.99× | |
| 09 | Region of Murcia | ~90K | 0.97× | |
| 10 | Aragon | ~70K | 0.97× | |
| 11 | Comunidad Valenciana | ~300K | 0.95× | |
| 12 | Castilla-La Mancha | ~100K | 0.95× | |
| 13 | Castile and León | ~100K | 0.94× | |
| 14 | Canary Islands | ~100K | 0.93× | |
| 15 | Galicia | ~100K | 0.93× | |
| 16 | Basque Autonomous Country | ~90K | 0.92× | |
| 17 | Andalusia | ~400K | 0.83× |
The strongest cross-interests of the Digital art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graphics tablet | Technology & Electronics | 13.78× | ||
| 02 | Digital illustration | Arts & Culture | 13.23× | ||
| 03 | Illustrator | Business & Career | 8.57× | ||
| 04 | Oil painting | Arts & Culture | 6.62× | ||
| 05 | Watercolor painting | Arts & Culture | 6.50× | ||
| 06 | Abstract art | Arts & Culture | 6.16× | ||
| 07 | Conceptual art | Arts & Culture | 6.11× | ||
| 08 | Art exhibition | Arts & Culture | 5.96× | ||
| 09 | Anime convention | Literature | 5.47× | ||
| 10 | Anime and manga fandom | Literature | 5.01× | ||
| 11 | Paint | Home & Garden | 4.95× | ||
| 12 | Illustration | Arts & Culture | 4.31× | ||
| 13 | Modern art | Arts & Culture | 4.29× | ||
| 14 | Contemporary art | Arts & Culture | 3.82× | ||
| 15 | Drawing | Home & Garden | 3.74× | ||
| 16 | Art museum | Arts & Culture | 3.67× | ||
| 17 | Harry Potter | Movies & TV | 2.54× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.33× | |
| Urban Lifestyle | OPEN | 1.93× | |
| Community Orientation | OPEN | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Spirituality | BALANCE | 0.89× |
Digital art has an estimated audience of 2,652,416 people in Spain, concentrated in Catalonia and Community of Madrid.
53.3% of Digital art fans are female, 46.7% are male, with an average age of 36.5 years.
Digital art fans show strongest brand affinity for Digital illustration (13.23×), Art exhibition (5.96×), and Watercolor painting (6.5×) over the country average.
Digital art fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Digital art itself, the audience over-indexes on Art exhibition (5.96×), Watercolor painting (6.5×), Abstract art (6.16×), and Modern art (4.29×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.