A data profile of the people who buy, follow and care about Art museum in Spain — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 5,283,086 people in Spain.
The average Art museum fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Art exhibition, Modern art, Computers, with strongest over-indexing on Art exhibition (3.55× the country average).
Demographically, the Art museum audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Art museum fan in Spain is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Art museum profile in Spain.
58.7% are female, 41.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.4 |
| Estimated audience size | 5,283,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Art museum audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
Where the Art museum audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.99× | |
| 02 | Comunidad Valenciana | ~1M | 1.68× | |
| 03 | Balearic Islands | ~200K | 1.45× | |
| 04 | Community of Madrid | ~1M | 1.26× | |
| 05 | Andalusia | ~1.5M | 1.24× | |
| 06 | Canary Islands | ~300K | 1.23× | |
| 07 | La Rioja | ~30K | 1.01× | |
| 08 | Cantabria | ~70K | 0.98× | |
| 09 | Basque Autonomous Country | ~200K | 0.97× | |
| 10 | Principality of Asturias | ~100K | 0.96× | |
| 11 | Navarre | ~60K | 0.95× | |
| 12 | Extremadura | ~100K | 0.94× | |
| 13 | Region of Murcia | ~200K | 0.92× | |
| 14 | Aragon | ~100K | 0.91× | |
| 15 | Castilla-La Mancha | ~200K | 0.89× | |
| 16 | Castile and León | ~200K | 0.86× | |
| 17 | Galicia | ~200K | 0.84× |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.55× | ||
| 02 | Abstract art | Arts & Culture | 3.41× | ||
| 03 | Modern art | Arts & Culture | 3.26× | ||
| 04 | Oil painting | Arts & Culture | 3.00× | ||
| 05 | Watercolor painting | Arts & Culture | 2.94× | ||
| 06 | Paint | Home & Garden | 2.87× | ||
| 07 | Museum | Arts & Culture | 2.80× | ||
| 08 | Contemporary art | Arts & Culture | 2.58× | ||
| 09 | Modern architecture | Arts & Culture | 2.25× | ||
| 10 | Cultural heritage | Politics & Society | 2.21× | ||
| 11 | Nature photography | Technology & Electronics | 2.17× | ||
| 12 | Illustration | Arts & Culture | 2.10× | ||
| 13 | Fine art | Business & Career | 2.06× | ||
| 14 | Landscape photography | Technology & Electronics | 2.04× | ||
| 15 | Photographic film | Technology & Electronics | 2.03× | ||
| 16 | Creativity | Home & Garden | 1.96× | ||
| 17 | Animated movies | Movies & TV | 1.89× | ||
| 18 | Computers | Technology & Electronics | 1.82× | ||
| 19 | Painting | Arts & Culture | 1.76× | ||
| 20 | Graphic design | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Urban Lifestyle | OPEN | 1.53× | |
| Creativity | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Career Orientation | POWER | 0.90× | |
| Need for Security | CONSERVATISM | 0.90× |
Art museum has an estimated audience of 5,283,086 people in Spain, concentrated in Catalonia and Andalusia.
58.7% of Art museum fans are female, 41.3% are male, with an average age of 46.4 years.
Art museum fans show strongest brand affinity for Art exhibition (3.55×), Modern art (3.26×), and Computers (1.82×) over the country average.
Art museum fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Art museum itself, the audience over-indexes on Modern art (3.26×), Computers (1.82×), Museum (2.8×), and Contemporary art (2.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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