A data profile of the people who buy, follow and care about Art museum in India — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 5,272,152 people in India.
The average Art museum fan in India is 33.1 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, West Bengal.
Top brand affinities include Contemporary art, Art exhibition, Watercolor painting, with strongest over-indexing on Contemporary art (2.23× the country average).
Demographically, the Art museum audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Art museum fan in India is more male, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Art museum profile in India.
30.3% are female, 69.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 33.1 |
| Estimated audience size | 5,272,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Art museum audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
Where the Art museum audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~200K | 1.82× | |
| 02 | Goa | ~8K | 1.51× | |
| 03 | West Bengal | ~200K | 1.29× | |
| 04 | Sikkim | ~3K | 1.22× | |
| 05 | Arunachal Pradesh | ~3K | 1.09× | |
| 06 | Nagaland | ~4K | 1.07× | |
| 07 | Mizoram | ~4K | 1.07× | |
| 08 | Kerala | ~80K | 1.04× | |
| 09 | Manipur | ~7K | 1.02× | |
| 10 | Meghalaya | ~6K | 1.01× | |
| 11 | Jammu and Kashmir | ~20K | 0.99× | |
| 12 | Himachal Pradesh | ~20K | 0.97× | |
| 13 | Haryana | ~70K | 0.96× | |
| 14 | Tripura | ~7K | 0.96× | |
| 15 | Uttarakhand | ~20K | 0.90× | |
| 16 | Chhattisgarh | ~30K | 0.89× | |
| 17 | Maharashtra | ~200K | 0.88× | |
| 18 | Jharkhand | ~40K | 0.87× | |
| 19 | Tamil Nadu | ~100K | 0.85× | |
| 20 | Assam | ~40K | 0.83× | |
| 21 | Odisha | ~50K | 0.82× | |
| 22 | Punjab (region) | ~60K | 0.80× | |
| 23 | Madhya Pradesh | ~80K | 0.79× | |
| 24 | Andhra Pradesh | ~50K | 0.79× | |
| 25 | Telangana | ~60K | 0.77× | |
| 26 | Uttar Pradesh | ~200K | 0.74× | |
| 27 | Gujarat | ~100K | 0.74× | |
| 28 | Bihar | ~80K | 0.74× | |
| 29 | Rajasthan | ~90K | 0.73× |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 2.35× | ||
| 02 | Contemporary art | Arts & Culture | 2.23× | ||
| 03 | Oil painting | Arts & Culture | 2.21× | ||
| 04 | Modern art | Arts & Culture | 2.14× | ||
| 05 | Watercolor painting | Arts & Culture | 2.13× | ||
| 06 | Abstract art | Arts & Culture | 2.12× | ||
| 07 | Digital art | Arts & Culture | 2.05× | ||
| 08 | Museum | Arts & Culture | 2.04× | ||
| 09 | Bangladesh national cricket team | Sports | 1.87× | ||
| 10 | Cross-stitch | Home & Garden | 1.77× | ||
| 11 | Knitting needle | Fashion & Accessoires | 1.77× | ||
| 12 | Crochet | Home & Garden | 1.76× | ||
| 13 | Mehndi | Fashion & Accessoires | 1.71× | ||
| 14 | Radha Krishna | Movies & TV | 1.71× | ||
| 15 | Fine art | Business & Career | 1.69× | ||
| 16 | Handmade | Home & Garden | 1.68× | ||
| 17 | Manorama Online | News | 1.63× | ||
| 18 | Malayala Manorama | News | 1.59× | ||
| 19 | Mathrubhumi | News | 1.57× | ||
| 20 | Illustration | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Individualism | JOY | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Art museum has an estimated audience of 5,272,152 people in India, concentrated in Karnataka and Maharashtra.
30.3% of Art museum fans are female, 69.7% are male, with an average age of 33.1 years.
Art museum fans show strongest brand affinity for Contemporary art (2.23×), Art exhibition (2.35×), and Watercolor painting (2.13×) over the country average.
Art museum fans in India are most concentrated in Karnataka (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Art museum itself, the audience over-indexes on Art exhibition (2.35×), Watercolor painting (2.13×), Modern art (2.14×), and Abstract art (2.12×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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