A data profile of the people who buy, follow and care about Art museum in Portugal — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 1,436,940 people in Portugal.
The average Art museum fan in Portugal is 48.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Architecture & Interior Design, Airbnb, Undergarment, with strongest over-indexing on Architecture & Interior Design (3.44× the country average).
Demographically, the Art museum audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Art museum fan in Portugal is more female, around 48.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Architecture & Interior Design.
The key figures that characterise the Art museum profile in Portugal.
59.1% are female, 40.9% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 48.2 |
| Estimated audience size | 1,436,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Art museum audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
Where the Art museum audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~100K | 2.38× | |
| 02 | Lisbon District | ~1M | 2.25× | |
| 03 | Porto District | ~500K | 1.69× | |
| 04 | Santarém District | ~100K | 1.69× | |
| 05 | Faro District | ~100K | 1.08× | |
| 06 | Bragança District | ~20K | 1.01× | |
| 07 | Guarda District | ~20K | 1.00× | |
| 08 | Portalegre District | ~20K | 1.00× | |
| 09 | Beja District | ~20K | 0.99× | |
| 10 | Castelo Branco District | ~30K | 0.98× | |
| 11 | Vila Real District | ~30K | 0.97× | |
| 12 | Évora District | ~20K | 0.97× | |
| 13 | Azores | ~40K | 0.96× | |
| 14 | Viana do Castelo District | ~30K | 0.95× | |
| 15 | Viseu District | ~50K | 0.94× | |
| 16 | Coimbra District | ~60K | 0.92× | |
| 17 | Leiria District | ~70K | 0.91× | |
| 18 | Aveiro District | ~100K | 0.89× | |
| 19 | Braga District | ~100K | 0.87× | |
| 20 | Setúbal District | ~100K | 0.85× |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding anniversary | Kids & Family | 3.67× | ||
| 02 | Céline | Fashion & Accessoires | 3.61× | ||
| 03 | Museum of Modern Art | Arts & Culture | 3.45× | ||
| 04 | Architecture & Interior Design | Home & Garden | 3.44× | ||
| 05 | Valentino | Fashion & Accessoires | 3.39× | ||
| 06 | Michael Kors | Fashion & Accessoires | 2.87× | ||
| 07 | Hermès | Fashion & Accessoires | 2.79× | ||
| 08 | Padel (sport) | Sports | 2.72× | ||
| 09 | Engagement ring | Fashion & Accessoires | 2.63× | ||
| 10 | Louis Vuitton | Fashion & Accessoires | 2.34× | ||
| 11 | Modern art | Arts & Culture | 2.27× | ||
| 12 | Artist | Music & Radio | 2.08× | ||
| 13 | Madrid | Travel & Leisure | 2.04× | ||
| 14 | Auction | Shopping | 2.03× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.99× | ||
| 16 | Art exhibition | Arts & Culture | 1.99× | ||
| 17 | Airbnb | Travel & Leisure | 1.91× | ||
| 18 | Undergarment | Fashion & Accessoires | 1.74× | ||
| 19 | Watch | Fashion & Accessoires | 1.69× | ||
| 20 | Contemporary art | Arts & Culture | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.20× | |
| Design Affinity | PREMIUM | 1.20× | |
| Pet Ownership | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.82× |
Art museum has an estimated audience of 1,436,940 people in Portugal, concentrated in Lisbon District and Porto District.
59.1% of Art museum fans are female, 40.9% are male, with an average age of 48.2 years.
Art museum fans show strongest brand affinity for Architecture & Interior Design (3.44×), Airbnb (1.91×), and Undergarment (1.74×) over the country average.
Art museum fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Art museum itself, the audience over-indexes on Airbnb (1.91×), Undergarment (1.74×), Modern art (2.27×), and Padel (sport) (2.72×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.