A data profile of the people who buy, follow and care about Artist in Portugal — modelled from more than twelve digital signal sources. Artist has an estimated audience of 1,367,566 people in Portugal.
The average Artist fan in Portugal is 42.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Frida Kahlo, Do it yourself (DIY), with strongest over-indexing on WhatsApp (1.75× the country average).
Demographically, the Artist audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Artist fan in Portugal is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Artist profile in Portugal.
62.7% are female, 37.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.4 |
| Estimated audience size | 1,367,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Artist audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
Where the Artist audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.06× | |
| 02 | Portalegre District | ~20K | 1.06× | |
| 03 | Guarda District | ~20K | 1.05× | |
| 04 | Beja District | ~20K | 1.03× | |
| 05 | Faro District | ~90K | 1.01× | |
| 06 | Azores | ~40K | 1.01× | |
| 07 | Vila Real District | ~30K | 1.01× | |
| 08 | Évora District | ~20K | 1.01× | |
| 09 | Castelo Branco District | ~30K | 1.00× | |
| 10 | Lisbon District | ~400K | 0.98× | |
| 11 | Coimbra District | ~70K | 0.98× | |
| 12 | Madeira | ~40K | 0.98× | |
| 13 | Viana do Castelo District | ~30K | 0.98× | |
| 14 | Leiria District | ~70K | 0.96× | |
| 15 | Viseu District | ~50K | 0.96× | |
| 16 | Aveiro District | ~100K | 0.94× | |
| 17 | Setúbal District | ~100K | 0.93× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.88× | |
| 20 | Santarém District | ~60K | 0.88× |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frida Kahlo | Arts & Culture | 7.50× | ||
| 02 | Breitling | Fashion & Accessoires | 5.92× | ||
| 03 | Bedroom furniture | Home & Garden | 2.52× | ||
| 04 | First-time buyer | Shopping | 2.47× | ||
| 05 | Modern art | Arts & Culture | 2.14× | ||
| 06 | Art museum | Arts & Culture | 2.08× | ||
| 07 | Business class | Travel & Leisure | 2.06× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.05× | ||
| 09 | Renovation | Home & Garden | 2.02× | ||
| 10 | Contemporary art | Arts & Culture | 1.99× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 12 | Romance novels | Literature | 1.93× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.85× | ||
| 14 | Airbnb | Travel & Leisure | 1.82× | ||
| 15 | Internet & Social Media | 1.75× | |||
| 16 | Lingerie | Fashion & Accessoires | 1.68× | ||
| 17 | Local food | Food & Beverages | 1.64× | ||
| 18 | Black Friday (shopping) | Shopping | 1.60× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.90× | |
| DIY Mentality | THRILL | 1.86× | |
| Quality Awareness | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.88× |
Artist has an estimated audience of 1,367,566 people in Portugal, concentrated in Lisbon District and Porto District.
62.7% of Artist fans are female, 37.3% are male, with an average age of 42.4 years.
Artist fans show strongest brand affinity for WhatsApp (1.75×), Frida Kahlo (7.5×), and Do it yourself (DIY) (1.95×) over the country average.
Artist fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Artist itself, the audience over-indexes on Frida Kahlo (7.5×), Do it yourself (DIY) (1.95×), Airbnb (1.82×), and Bedroom furniture (2.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.