Rascasse Audience Intelligence

Artist Audience in Netherlands

A data profile of the people who buy, follow and care about Artist in Netherlands — modelled from more than twelve digital signal sources. Artist has an estimated audience of 1,602,104 people in Netherlands.

Artist has an estimated audience of 1,602,104 people in Netherlands. 63.0% are female, 37.0% are male, average age 41.7. Top brand affinities: Shopping and fashion, Valentine's Day, Costa Rica, Love & Sex, Exfoliation (cosmetology).

Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (164.89× the country average).

Demographically, the Artist audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

The typical Artist fan in Netherlands is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shopping and fashion.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Artist profile in Netherlands.

Audience size
1.6M
in Netherlands
Gender
63.0%
37.0% male
Age
41.7
average years
Country rank
#763
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artist fans

63.0% are female, 37.0% are male, average age 41.7.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Artist audience in Netherlands
MetricValue
Female63.0%
Male37.0%
Average age41.7
Estimated audience size1,602,104
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Artist audience in Netherlands
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Artist audience comes from Netherlands.

Worldwide audience distribution share by country for Artist
CountryShare
United States26.1%
Japan7.5%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artist audience
#·InterestCategoryAffinity×
01Fiber-optic communicationTechnology & Electronics666.90×
02Valentine's DayKids & Family466.17×
03Costa RicaTravel & Leisure329.78×
04SelfridgesShopping206.01×
05Exfoliation (cosmetology)Beauty & Wellness186.10×
06Love & SexKids & Family182.81×
07Car2GoCars & Mobility173.71×
08Shopping and fashionShopping164.89×
09Game consolesTechnology & Electronics31.95×
10Pound cakeFood & Beverages27.72×
11AtheismPolitics & Society20.40×
12Real estate brokerHome & Garden18.42×
13Live televisionMovies & TV16.26×
14Sustainable productsPolitics & Society13.48×
15Christmas treeKids & Family11.29×
16DentistryBusiness & Career10.82×
17Burnout (psychology)Health9.20×
18FreewareTechnology & Electronics8.24×
19Human rightsPolitics & Society8.24×
20ExhibitionArts & Culture7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Artist audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.44×
IndividualismJOY1.38×
Risk AppetiteTHRILL1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Artist audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.95×
Social Media UsageJOY0.97×
Community OrientationOPEN0.98×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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