A data profile of the people who buy, follow and care about Artist in Canada — modelled from more than twelve digital signal sources. Artist has an estimated audience of 4,805,826 people in Canada.
The average Artist fan in Canada is 38.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.93× the country average).
Demographically, the Artist audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 10 regions tracked by Rascasse.
The typical Artist fan in Canada is more female, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Real property.
The key figures that characterise the Artist profile in Canada.
60.8% are female, 39.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.5 |
| Estimated audience size | 4,805,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Artist audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
Where the Artist audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.36× | |
| 02 | British Columbia | ~900K | 1.28× | |
| 03 | Manitoba | ~200K | 1.15× | |
| 04 | Alberta | ~600K | 1.05× | |
| 05 | Saskatchewan | ~200K | 1.05× | |
| 06 | New Brunswick | ~100K | 1.02× | |
| 07 | Quebec | ~1M | 1.00× | |
| 08 | Prince Edward Island | ~20K | 0.90× | |
| 09 | Nova Scotia | ~100K | 0.89× | |
| 10 | Newfoundland and Labrador | ~60K | 0.86× |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.86× | ||
| 02 | Diplomacy | Politics & Society | 2.54× | ||
| 03 | World Vision International | Politics & Society | 2.08× | ||
| 04 | Duvet | Home & Garden | 1.97× | ||
| 05 | Scentsy | Home & Garden | 1.96× | ||
| 06 | Real property | Home & Garden | 1.93× | ||
| 07 | WWE Intercontinental Championship | Sports | 1.81× | ||
| 08 | Ramen | Food & Beverages | 1.73× | ||
| 09 | Bloodborne | Games | 1.70× | ||
| 10 | Bored Panda | Internet & Social Media | 1.66× | ||
| 11 | Blanket | Home & Garden | 1.58× | ||
| 12 | Image scanner | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.44× | |
| Spirituality | BALANCE | 0.88× | |
| Risk Appetite | THRILL | 0.95× |
Artist has an estimated audience of 4,805,826 people in Canada, concentrated in Ontario and Quebec.
60.8% of Artist fans are female, 39.2% are male, with an average age of 38.5 years.
Artist fans show strongest brand affinity for Real property (1.93×), Blanket (1.58×), and Bored Panda (1.66×) over the country average.
Artist fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Artist itself, the audience over-indexes on Blanket (1.58×), Bored Panda (1.66×), Italo disco (2.86×), and Diplomacy (2.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.