Artist Audience in Canada
Artist has an estimated audience of 4,805,826 people in Canada. 60.8% are female, 39.2% are male, average age 38.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Blanket, Bored Panda, Italo disco, Diplomacy.
The average Artist fan in Canada is 38.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.93× the country average). Demographically, the Artist audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Artist fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.5 |
| Estimated audience size | 4,805,826 |
Audience persona
The typical Artist fan in Canada is more female, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,742,678 | 1.36× |
| Quebec | 1,150,461 | 1.0× |
| British Columbia | 919,641 | 1.28× |
| Alberta | 623,979 | 1.05× |
| Manitoba | 206,958 | 1.15× |
| Saskatchewan | 160,380 | 1.05× |
| Nova Scotia | 127,469 | 0.89× |
| New Brunswick | 113,405 | 1.02× |
| Newfoundland and Labrador | 62,743 | 0.86× |
| Prince Edward Island | 21,251 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.93× | Home & Garden |
| Blanket | 1.58× | Home & Garden |
| Bored Panda | 1.66× | Internet & Social Media |
| Italo disco | 2.86× | Music & Radio |
| Diplomacy | 2.54× | Politics & Society |
| Duvet | 1.97× | Home & Garden |
| Ramen | 1.73× | Food & Beverages |
| Scentsy | 1.96× | Home & Garden |
| Image scanner | 1.54× | Technology & Electronics |
| Bloodborne | 1.7× | Games |
| WWE Intercontinental Championship | 1.81× | Sports |
| World Vision International | 2.08× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 0.95 |
| Spirituality | BALANCE | 0.88 |
| Social Media Usage | JOY | 0.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
See Artist audiences in other countries
More Music & Radio audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Artist have in Canada?
Artist has an estimated audience of 4,805,826 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Artist fans?
60.8% of Artist fans are female, 39.2% are male, with an average age of 38.5 years.
Which brands do Artist fans like most?
Artist fans show strongest brand affinity for Real property (1.93×), Blanket (1.58×), and Bored Panda (1.66×) over the country average.
Where do Artist fans live in Canada?
Artist fans in Canada are most concentrated in Ontario (reach 2,742,678), Quebec (reach 1,150,461), and British Columbia (reach 919,641). These three regions account for the largest share of the active audience.
What other brands do Artist fans also like?
Beyond Artist itself, the audience over-indexes on Blanket (1.58×), Bored Panda (1.66×), Italo disco (2.86×), and Diplomacy (2.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.