Rascasse Audience Intelligence

Artist Audience in Germany

A data profile of the people who buy, follow and care about Artist in Germany — modelled from more than twelve digital signal sources. Artist has an estimated audience of 4,929,919 people in Germany.

#676among Topic in Germany#66in Music & Radio

The average Artist fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Moodle, Office 365, with strongest over-indexing on Google Drive (5.61× the country average).

Demographically, the Artist audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Artist fan in Germany is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artist profile in Germany.

Audience size
4.9M
in Germany
Gender
57.4%♀
42.6% male
Age
36.0
average years
Country rank
#1078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artist fans

57.4% are female, 42.6% are male, average age 36.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Artist audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age36.0
Estimated audience size4,929,919
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Artist audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Artist audience comes from Germany.

Worldwide audience distribution share by country for Artist
CountryShare
United States26.1%
Japan7.5%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Artist fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.33×
02Brandenburg~200K1.15×
03Bremen~50K1.14×
04Rheinland-Pfalz~300K1.07×
05Nordrhein-Westfalen~1M1.05×
06Schleswig-Holstein~200K1.02×
07Hamburg~100K1.01×
08Baden-Württemberg~700K0.99×
09Hessen~400K0.99×
10Berlin~200K0.98×
11Niedersachsen~500K0.97×
12Thüringen~100K0.95×
13Mecklenburg-Vorpommern~90K0.94×
14Bayern~700K0.89×
15Saarland~50K0.89×
16Sachsen-Anhalt~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Artist, Germany
0.87×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artist audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics7.76×
02Maria CallasMusic & Radio7.76×
03Kate BushMusic & Radio7.76×
04Milla JovovichMovies & TV7.76×
05Google TrendsInternet & Social Media7.74×
06Office 365Technology & Electronics6.61×
07Google DriveTechnology & Electronics5.61×
08Video editingTechnology & Electronics4.82×
09Nina ChubaMusic & Radio3.89×
10PandoraFashion & Accessoires3.58×
11Digital artArts & Culture3.42×
12Real propertyHome & Garden2.84×
13Tour de FranceSports2.82×
14Der TagesspiegelNews2.71×
15VolunteeringPolitics & Society2.65×
16Contemporary artArts & Culture2.25×
17SupermanMovies & TV2.19×
18HugendubelShopping2.06×
19BatmanMovies & TV2.04×
20TagesschauMovies & TV1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
MindfulnessBALANCE1.65×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artist audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Family OrientationCONSERVATISM0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artist have in Germany?

Artist has an estimated audience of 4,929,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Artist fans?

57.4% of Artist fans are female, 42.6% are male, with an average age of 36.0 years.

03

Which brands do Artist fans like most?

Artist fans show strongest brand affinity for Google Drive (5.61×), Moodle (7.76×), and Office 365 (6.61×) over the country average.

04

Where do Artist fans live in Germany?

Artist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Artist fans also like?

Beyond Artist itself, the audience over-indexes on Moodle (7.76×), Office 365 (6.61×), Tagesschau (1.89×), and Maria Callas (7.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Artist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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