Artist Audience in Germany
Artist has an estimated audience of 4,929,919 people in Germany. 57.4% are female, 42.6% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, KLIX (AM), Commercial mortgage, Moroccan riad, Israel.
The average Artist fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, KLIX (AM), Commercial mortgage, with strongest over-indexing on Progressive rock (2.48× the country average). Demographically, the Artist audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Artist fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.0 |
| Estimated audience size | 4,929,919 |
Audience persona
The typical Artist fan in Germany is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,227,483 | 1.14× |
| Bayern | 743,801 | 0.94× |
| Baden-Württemberg | 711,537 | 1.06× |
| Niedersachsen | 491,293 | 1.03× |
| Hessen | 361,339 | 0.96× |
| Rheinland-Pfalz | 264,933 | 1.07× |
| Sachsen | 253,550 | 1.05× |
| Berlin | 205,134 | 0.93× |
| Schleswig-Holstein | 185,897 | 1.05× |
| Brandenburg | 180,492 | 1.18× |
| Thüringen | 118,905 | 0.95× |
| Hamburg | 117,392 | 1.05× |
| Sachsen-Anhalt | 103,406 | 0.81× |
| Mecklenburg-Vorpommern | 83,924 | 0.89× |
| Saarland | 51,079 | 0.84× |
| Bremen | 44,278 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.48× | Music & Radio |
| KLIX (AM) | 2.63× | Music & Radio |
| Commercial mortgage | 2× | Business & Career |
| Moroccan riad | 5.2× | Politics & Society |
| Israel | 1.68× | Travel & Leisure |
| myDealZ | 2.15× | Shopping |
| Historic site | 7.76× | Arts & Culture |
| Icon (magazine) | 1.8× | Arts & Culture |
| Clogging | 7.76× | Music & Radio |
| Join Me | 7.76× | Technology & Electronics |
| Home Delivery | 1.57× | Food & Beverages |
| Wolverine (comics) | 3.13× | Literature |
| Steampunk | 2.05× | Fashion & Accessoires |
| Information sensitivity | 2.77× | Technology & Electronics |
| HomeExchange.com | 3.54× | Travel & Leisure |
| Private Jets | 3.47× | Cars & Mobility |
| Figure painting (hobby) | 1.98× | Arts & Culture |
| JibJab | 5.83× | Internet & Social Media |
| Headhunters (film) | 2.1× | Movies & TV |
| Glashütte | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.32 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Travelling | THRILL | 1.2 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
See Artist audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Artist have in Germany?
Artist has an estimated audience of 4,929,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Artist fans?
57.4% of Artist fans are female, 42.6% are male, with an average age of 36.0 years.
Which brands do Artist fans like most?
Artist fans show strongest brand affinity for Progressive rock (2.48×), KLIX (AM) (2.63×), and Commercial mortgage (2×) over the country average.
Where do Artist fans live in Germany?
Artist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,227,483), Bayern (reach 743,801), and Baden-Württemberg (reach 711,537). These three regions account for the largest share of the active audience.
What other brands do Artist fans also like?
Beyond Artist itself, the audience over-indexes on KLIX (AM) (2.63×), Commercial mortgage (2×), Moroccan riad (5.2×), and Israel (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.