Artist Audience in Italy
Artist has an estimated audience of 8,786,189 people in Italy. 57.7% are female, 42.3% are male, average age 38.8. Top brand affinities: Ipercoop, Progressive rock, TikTok, Horoscope, Tattoos.
Top brand affinities include Ipercoop, Progressive rock, TikTok, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Artist audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Music & Radio · Type: Topic
Demographics of Artist fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.8 |
| Estimated audience size | 8,786,189 |
Audience persona
The typical Artist fan in Italy is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Ipercoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| TikTok | 1.69× | Internet & Social Media |
| Horoscope | 3.4× | Health |
| Tattoos | 1.74× | Fashion & Accessoires |
| Singer-songwriter | 1.67× | Music & Radio |
| Meat | 1.75× | Food & Beverages |
| Deal of the day | 2.1× | Shopping |
| Instant messaging | 1.79× | Internet & Social Media |
| Weddings | 1.53× | Kids & Family |
| Library | 2.57× | Literature |
| General practitioner | 2.27× | Health |
| Volunteering | 1.5× | Politics & Society |
| Slovenia | 1.69× | Travel & Leisure |
| Canada | 1.69× | Travel & Leisure |
| Charity and causes | 1.75× | Business & Career |
| Mediaset | 1.78× | Technology & Electronics |
| Rural tourism | 1.79× | Travel & Leisure |
| Art exhibition | 1.77× | Arts & Culture |
| Luxury yacht | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Sustainability | BALANCE | 1.27 |
| Convenience Orientation | PREMIUM | 1.25 |
| Travelling | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
See Artist audiences in other countries
More Music & Radio audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.