A data profile of the people who buy, follow and care about Artist in Italy — modelled from more than twelve digital signal sources. Artist has an estimated audience of 8,786,189 people in Italy.
Artist has an estimated audience of 8,786,189 people in Italy. 57.7% are female, 42.3% are male, average age 38.8. Top brand affinities: Wikipedia, Singer-songwriter, WhatsApp, Satire, Volunteering.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (3.56× the country average).
Demographically, the Artist audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Artist fan in Italy is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Artist profile in Italy.
57.7% are female, 42.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.8 |
| Estimated audience size | 8,786,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Artist audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.56× | ||
| 02 | Andrea Bocelli | Music & Radio | 3.56× | ||
| 03 | Morgan Freeman | Movies & TV | 3.56× | ||
| 04 | Satire | Literature | 2.95× | ||
| 05 | Breastfeeding | Kids & Family | 2.66× | ||
| 06 | Singer-songwriter | Music & Radio | 2.39× | ||
| 07 | Digital art | Arts & Culture | 2.26× | ||
| 08 | Subscription business model | Shopping | 2.04× | ||
| 09 | Mediaset | Technology & Electronics | 2.03× | ||
| 10 | Innovation | Business & Career | 1.90× | ||
| 11 | Volunteering | Politics & Society | 1.89× | ||
| 12 | Champagne | Food & Beverages | 1.87× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.81× | ||
| 14 | Art exhibition | Arts & Culture | 1.73× | ||
| 15 | Charitable organization | Politics & Society | 1.73× | ||
| 16 | Modern architecture | Arts & Culture | 1.62× | ||
| 17 | Travel website | Travel & Leisure | 1.57× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Nonprofit organization | Politics & Society | 1.53× | ||
| 20 | Sustainable energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Individualism | JOY | 1.57× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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