A data profile of the people who buy, follow and care about Artist in Mexico — modelled from more than twelve digital signal sources. Artist has an estimated audience of 4,834,852 people in Mexico.
Artist has an estimated audience of 4,834,852 people in Mexico. 53.6% are female, 46.4% are male, average age 29.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (259.67× the country average).
Demographically, the Artist audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Artist fan in Mexico is balanced, around 29.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Artist profile in Mexico.
53.6% are female, 46.4% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 29.2 |
| Estimated audience size | 4,834,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Artist audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 453.87× | ||
| 02 | Costa Rica | Travel & Leisure | 446.22× | ||
| 03 | Shopping and fashion | Shopping | 259.67× | ||
| 04 | Game consoles | Technology & Electronics | 178.75× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 134.21× | ||
| 06 | Catholic Church | Politics & Society | 123.61× | ||
| 07 | Valentine's Day | Kids & Family | 108.65× | ||
| 08 | Broadcasting of sports events | Movies & TV | 91.60× | ||
| 09 | Sarcasm | Politics & Society | 82.70× | ||
| 10 | Travel agency | Travel & Leisure | 80.04× | ||
| 11 | Mobile game | Games | 77.06× | ||
| 12 | Banana | Food & Beverages | 64.92× | ||
| 13 | El País | News | 61.36× | ||
| 14 | Orange (fruit) | Food & Beverages | 56.91× | ||
| 15 | Immigration | Politics & Society | 56.02× | ||
| 16 | Dentistry | Business & Career | 51.58× | ||
| 17 | Multi-level marketing | Business & Career | 46.24× | ||
| 18 | Sexology | Kids & Family | 37.35× | ||
| 19 | Breastfeeding | Kids & Family | 36.46× | ||
| 20 | Freeware | Technology & Electronics | 31.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.41× | |
| Travelling | THRILL | 20.94× | |
| Urban Lifestyle | OPEN | 4.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.