Artist Audience in Mexico
Artist has an estimated audience of 4,834,852 people in Mexico. 53.6% are female, 46.4% are male, average age 29.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (259.67× the country average). Demographically, the Artist audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic
Demographics of Artist fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 29.2 |
| Estimated audience size | 4,834,852 |
Audience persona
The typical Artist fan in Mexico is balanced, around 29.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Artist fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 259.67× | Shopping |
| Costa Rica | 446.22× | Travel & Leisure |
| Game consoles | 178.75× | Technology & Electronics |
| Catholic Church | 123.61× | Politics & Society |
| Mobile game | 77.06× | Games |
| Sarcasm | 82.7× | Politics & Society |
| Travel agency | 80.04× | Travel & Leisure |
| Banana | 64.92× | Food & Beverages |
| Broadcasting of sports events | 91.6× | Movies & TV |
| Exfoliation (cosmetology) | 134.21× | Beauty & Wellness |
| Valentine's Day | 108.65× | Kids & Family |
| El País | 61.36× | News |
| Dentistry | 51.58× | Business & Career |
| Orange (fruit) | 56.91× | Food & Beverages |
| Freeware | 31.12× | Technology & Electronics |
| Sexology | 37.35× | Kids & Family |
| Multi-level marketing | 46.24× | Business & Career |
| Daily Horoscope | 453.87× | Internet & Social Media |
| Immigration | 56.02× | Politics & Society |
| Breastfeeding | 36.46× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.41 |
| Travelling | THRILL | 20.94 |
| Urban Lifestyle | OPEN | 4.56 |
| Design Affinity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.53 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
See Artist audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.