Rascasse Audience Intelligence

Artist Audience in India

A data profile of the people who buy, follow and care about Artist in India — modelled from more than twelve digital signal sources. Artist has an estimated audience of 7,646,583 people in India.

Artist has an estimated audience of 7,646,583 people in India. 27.4% are female, 72.6% are male, average age 30.9. Top brand affinities: Videography, Real property, Spanish language, Italo disco, Duvet.

Top brand affinities include Videography, Real property, Spanish language, with strongest over-indexing on Videography (2.49× the country average).

Demographically, the Artist audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.

The typical Artist fan in India is more male, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Videography.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Artist profile in India.

Audience size
7.6M
in India
Gender
27.4%
72.6% male
Age
30.9
average years
Country rank
#652
Topic in India
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artist fans

27.4% are female, 72.6% are male, average age 30.9.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Artist audience in India
MetricValue
Female27.4%
Male72.6%
Average age30.9
Estimated audience size7,646,583
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Artist audience in India
Age bracketShare%
16-1938%
20-2928%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Artist audience comes from India.

Worldwide audience distribution share by country for Artist
CountryShare
United States26.1%
Japan7.5%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artist audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio4.10×
02World Vision InternationalPolitics & Society2.52×
03VideographyInternet & Social Media2.49×
04DuvetHome & Garden2.48×
05WWE Intercontinental ChampionshipSports2.48×
06Spanish languagePolitics & Society2.07×
07Real propertyHome & Garden1.84×
08DiplomacyPolitics & Society1.76×
09RamenFood & Beverages1.72×
10Hulk HoganSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Artist audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.17×
Risk AppetiteTHRILL0.95×
Social Media UsageJOY0.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Artist audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.74×
Risk AppetiteTHRILL0.95×
SpiritualityBALANCE1.17×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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