A data profile of the people who buy, follow and care about Artist in India — modelled from more than twelve digital signal sources. Artist has an estimated audience of 7,646,583 people in India.
Artist has an estimated audience of 7,646,583 people in India. 27.4% are female, 72.6% are male, average age 30.9. Top brand affinities: Videography, Real property, Spanish language, Italo disco, Duvet.
Top brand affinities include Videography, Real property, Spanish language, with strongest over-indexing on Videography (2.49× the country average).
Demographically, the Artist audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Artist fan in India is more male, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Artist profile in India.
27.4% are female, 72.6% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 30.9 |
| Estimated audience size | 7,646,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Artist audience comes from India.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 4.10× | ||
| 02 | World Vision International | Politics & Society | 2.52× | ||
| 03 | Videography | Internet & Social Media | 2.49× | ||
| 04 | Duvet | Home & Garden | 2.48× | ||
| 05 | WWE Intercontinental Championship | Sports | 2.48× | ||
| 06 | Spanish language | Politics & Society | 2.07× | ||
| 07 | Real property | Home & Garden | 1.84× | ||
| 08 | Diplomacy | Politics & Society | 1.76× | ||
| 09 | Ramen | Food & Beverages | 1.72× | ||
| 10 | Hulk Hogan | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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