A data profile of the people who buy, follow and care about Nonprofit organization in Italy — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 9,536,977 people in Italy.
The average Nonprofit organization fan in Italy is 46.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Volunteering, Message in a Bottle (film), Coop, with strongest over-indexing on Volunteering (3.8× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nonprofit organization fan in Italy is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Nonprofit organization profile in Italy.
59.5% are female, 40.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.5 |
| Estimated audience size | 9,536,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Nonprofit organization audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.24× | |
| 02 | Puglia | ~800K | 1.17× | |
| 03 | Campania | ~1M | 1.16× | |
| 04 | Lazio | ~1.5M | 1.15× | |
| 05 | Sicilia | ~900K | 1.14× | |
| 06 | Veneto | ~800K | 1.06× | |
| 07 | Emilia-Romagna | ~800K | 1.04× | |
| 08 | Piedmont | ~700K | 1.02× | |
| 09 | Tuscany | ~600K | 1.02× | |
| 10 | Aosta Valley | ~20K | 1.00× | |
| 11 | Abruzzo | ~200K | 0.99× | |
| 12 | Molise | ~40K | 0.99× | |
| 13 | Calabria | ~300K | 0.97× | |
| 14 | Marche | ~200K | 0.97× | |
| 15 | Trentino-Alto Adige/Südtirol | ~200K | 0.97× | |
| 16 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 17 | Basilicata | ~80K | 0.97× | |
| 18 | Umbria | ~100K | 0.95× | |
| 19 | Sardinia | ~300K | 0.94× | |
| 20 | Liguria | ~200K | 0.91× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.80× | ||
| 02 | Trade association | Business & Career | 2.86× | ||
| 03 | Solidarity | Politics & Society | 2.54× | ||
| 04 | Ornella Vanoni | Movies & TV | 2.45× | ||
| 05 | Coop | Food & Beverages | 2.21× | ||
| 06 | Consequence (rapper) | Music & Radio | 2.01× | ||
| 07 | Libero (newspaper) | News | 1.98× | ||
| 08 | Dagospia | News | 1.96× | ||
| 09 | Gmail | Internet & Social Media | 1.90× | ||
| 10 | 3BMeteo | News | 1.83× | ||
| 11 | Leggo | News | 1.77× | ||
| 12 | Voluntary association | Politics & Society | 1.75× | ||
| 13 | Message in a Bottle (film) | Movies & TV | 1.73× | ||
| 14 | Law | Business & Career | 1.66× | ||
| 15 | Organization | Business & Career | 1.65× | ||
| 16 | La Stampa | News | 1.61× | ||
| 17 | Il Giornale | News | 1.57× | ||
| 18 | Il Messaggero | News | 1.55× | ||
| 19 | IKEA | Home & Garden | 1.53× | ||
| 20 | Garden | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Tradition | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× |
Nonprofit organization has an estimated audience of 9,536,977 people in Italy, concentrated in Lombardy and Lazio.
59.5% of Nonprofit organization fans are female, 40.5% are male, with an average age of 46.5 years.
Nonprofit organization fans show strongest brand affinity for Volunteering (3.8×), Message in a Bottle (film) (1.73×), and Coop (2.21×) over the country average.
Nonprofit organization fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Message in a Bottle (film) (1.73×), Coop (2.21×), Ornella Vanoni (2.45×), and Solidarity (2.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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