Nonprofit organization Audience in Italy
Nonprofit organization has an estimated audience of 9,536,977 people in Italy. 59.5% are female, 40.5% are male, average age 46.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Volunteering, Pope Francis, Message in a Bottle (film), Argo (2012 film), Ornella Vanoni.
The average Nonprofit organization fan in Italy is 46.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Volunteering, Pope Francis, Message in a Bottle (film), with strongest over-indexing on Volunteering (3.8× the country average). Demographically, the Nonprofit organization audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nonprofit organization fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.5 |
| Estimated audience size | 9,536,977 |
Audience persona
The typical Nonprofit organization fan in Italy is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,120,743 | 1.26× |
| Lazio | 1,383,862 | 1.19× |
| Campania | 1,306,010 | 1.22× |
| Sicilia | 1,006,830 | 1.22× |
| Puglia | 834,825 | 1.27× |
| Emilia-Romagna | 826,270 | 1.06× |
| Veneto | 823,606 | 1.09× |
| Piedmont | 723,975 | 1.03× |
| Tuscany | 655,422 | 1.04× |
| Calabria | 270,415 | 0.93× |
| Marche | 221,206 | 0.93× |
| Sardinia | 220,828 | 0.83× |
| Abruzzo | 205,092 | 0.98× |
| Liguria | 192,901 | 0.72× |
| Trentino-Alto Adige/Südtirol | 166,006 | 0.92× |
| Friuli-Venezia Giulia | 159,956 | 0.89× |
| Umbria | 122,005 | 0.79× |
| Basilicata | 67,109 | 0.77× |
| Molise | 41,378 | 0.91× |
| Aosta Valley | 23,423 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volunteering | 3.8× | Politics & Society |
| Pope Francis | 2.09× | Politics & Society |
| Message in a Bottle (film) | 1.73× | Movies & TV |
| Argo (2012 film) | 2.58× | Movies & TV |
| Ornella Vanoni | 2.45× | Movies & TV |
| Coop | 2.21× | Food & Beverages |
| Solidarity | 2.54× | Politics & Society |
| Dagospia | 1.96× | News |
| Libero (newspaper) | 1.98× | News |
| 3BMeteo | 1.83× | News |
| Law | 1.66× | Business & Career |
| Trade association | 2.86× | Business & Career |
| La Stampa | 1.61× | News |
| Consequence (rapper) | 2.01× | Music & Radio |
| Voluntary association | 1.75× | Politics & Society |
| Garden | 1.5× | Home & Garden |
| Organization | 1.65× | Business & Career |
| Leggo | 1.77× | News |
| Il Messaggero | 1.55× | News |
| Il Giornale | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.72 |
| Patriotism | CONSERVATISM | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.16 |
| Spirituality | BALANCE | 1.16 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
See Nonprofit organization audiences in other countries
- Nonprofit organization — Germany
- Nonprofit organization — United States
- Nonprofit organization — United Kingdom
- Nonprofit organization — France
- Nonprofit organization — Spain
- Nonprofit organization — Brazil
- Nonprofit organization — Japan
- Nonprofit organization — South Korea
- Nonprofit organization — India
- Nonprofit organization — Canada
- Nonprofit organization — Mexico
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Nonprofit organization have in Italy?
Nonprofit organization has an estimated audience of 9,536,977 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Nonprofit organization fans?
59.5% of Nonprofit organization fans are female, 40.5% are male, with an average age of 46.5 years.
Which brands do Nonprofit organization fans like most?
Nonprofit organization fans show strongest brand affinity for Volunteering (3.8×), Pope Francis (2.09×), and Message in a Bottle (film) (1.73×) over the country average.
Where do Nonprofit organization fans live in Italy?
Nonprofit organization fans in Italy are most concentrated in Lombardy (reach 2,120,743), Lazio (reach 1,383,862), and Campania (reach 1,306,010). These three regions account for the largest share of the active audience.
What other brands do Nonprofit organization fans also like?
Beyond Nonprofit organization itself, the audience over-indexes on Pope Francis (2.09×), Message in a Bottle (film) (1.73×), Argo (2012 film) (2.58×), and Ornella Vanoni (2.45×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.