A data profile of the people who buy, follow and care about Voluntary association in Italy — modelled from more than twelve digital signal sources. Voluntary association has an estimated audience of 16,105,291 people in Italy.
Voluntary association has an estimated audience of 16,105,291 people in Italy. 56.6% are female, 43.4% are male, average age 46.5. Top brand affinities: Wikipedia, WhatsApp, Volunteering, Personal finance, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.31× the country average).
Demographically, the Voluntary association audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Voluntary association fan in Italy is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Voluntary association profile in Italy.
56.6% are female, 43.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.5 |
| Estimated audience size | 16,105,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Voluntary association audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.8% |
The strongest cross-interests of the Voluntary association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.31× | ||
| 02 | Satire | Literature | 2.88× | ||
| 03 | General practitioner | Health | 2.61× | ||
| 04 | Volunteering | Politics & Society | 2.58× | ||
| 05 | Mediaset | Technology & Electronics | 2.46× | ||
| 06 | Champagne | Food & Beverages | 2.12× | ||
| 07 | Internet & Social Media | 1.99× | |||
| 08 | Genetics | Kids & Family | 1.88× | ||
| 09 | Adriatic Sea | Travel & Leisure | 1.85× | ||
| 10 | Innovation | Business & Career | 1.84× | ||
| 11 | Sustainable energy | Home & Garden | 1.79× | ||
| 12 | Coop | Food & Beverages | 1.75× | ||
| 13 | Nonprofit organization | Politics & Society | 1.75× | ||
| 14 | Singer-songwriter | Music & Radio | 1.72× | ||
| 15 | Charity and causes | Business & Career | 1.68× | ||
| 16 | Musical theatre | Movies & TV | 1.63× | ||
| 17 | Personal finance | Business & Career | 1.62× | ||
| 18 | Milk | Food & Beverages | 1.60× | ||
| 19 | Financial services | Business & Career | 1.59× | ||
| 20 | Meat | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.85× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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