A data profile of the people who buy, follow and care about Gmail in Italy — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 11,445,110 people in Italy.
The average Gmail fan in Italy is 40.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Google Drive, Jeopardy!, Birra Moretti, with strongest over-indexing on Google Drive (16.24× the country average).
Demographically, the Gmail audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gmail fan in Italy is balanced, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Gmail profile in Italy.
45.4% are female, 54.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.5 |
| Estimated audience size | 11,445,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Gmail audience comes from Italy.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1M | 1.25× | |
| 02 | Lazio | ~1.5M | 1.20× | |
| 03 | Tuscany | ~900K | 1.19× | |
| 04 | Piedmont | ~1M | 1.18× | |
| 05 | Lombardy | ~2.5M | 1.13× | |
| 06 | Emilia-Romagna | ~1M | 1.12× | |
| 07 | Campania | ~1.5M | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 09 | Puglia | ~800K | 1.01× | |
| 10 | Marche | ~300K | 1.01× | |
| 11 | Sicilia | ~1M | 0.98× | |
| 12 | Umbria | ~200K | 0.97× | |
| 13 | Liguria | ~300K | 0.95× | |
| 14 | Abruzzo | ~200K | 0.95× | |
| 15 | Trentino-Alto Adige/Südtirol | ~200K | 0.93× | |
| 16 | Calabria | ~300K | 0.92× | |
| 17 | Sardinia | ~300K | 0.82× | |
| 18 | Basilicata | ~80K | 0.80× | |
| 19 | Molise | ~40K | 0.78× | |
| 20 | Aosta Valley | ~20K | 0.68× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 16.24× | ||
| 02 | Jeopardy! | Movies & TV | 11.35× | ||
| 03 | SiteGround | Technology & Electronics | 11.29× | ||
| 04 | Birra Moretti | Food & Beverages | 10.38× | ||
| 05 | Audi e-tron | Cars & Mobility | 9.69× | ||
| 06 | Convenience food | Food & Beverages | 6.24× | ||
| 07 | Pizza Hut | Food & Beverages | 5.99× | ||
| 08 | Dropbox (service) | Technology & Electronics | 4.85× | ||
| 09 | Homeschooling | Politics & Society | 4.62× | ||
| 10 | Google Photos | Technology & Electronics | 4.35× | ||
| 11 | Google Flights | Travel & Leisure | 4.21× | ||
| 12 | Affiliate marketing | Business & Career | 3.49× | ||
| 13 | Web application | Technology & Electronics | 2.75× | ||
| 14 | Telegram | Internet & Social Media | 2.54× | ||
| 15 | Innovation | Business & Career | 2.31× | ||
| 16 | Singer-songwriter | Music & Radio | 1.93× | ||
| 17 | Nonprofit organization | Politics & Society | 1.90× | ||
| 18 | Indeed.com | Business & Career | 1.87× | ||
| 19 | Genetics | Kids & Family | 1.83× | ||
| 20 | UniCredit | Business & Career | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Community Orientation | OPEN | 1.58× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| DIY Mentality | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.86× |
Gmail has an estimated audience of 11,445,110 people in Italy, concentrated in Lombardy and Lazio.
45.4% of Gmail fans are female, 54.6% are male, with an average age of 40.5 years.
Gmail fans show strongest brand affinity for Google Drive (16.24×), Jeopardy! (11.35×), and Birra Moretti (10.38×) over the country average.
Gmail fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on Jeopardy! (11.35×), Birra Moretti (10.38×), Google Flights (4.21×), and Google Photos (4.35×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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