Gmail Audience in Italy
Gmail has an estimated audience of 11,445,110 people in Italy. 45.4% are female, 54.6% are male, average age 40.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, Google Drive, ANSA.it, Lercio, Risotto.
The average Gmail fan in Italy is 40.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, Google Drive, ANSA.it, with strongest over-indexing on Leggo (16.24× the country average). Demographically, the Gmail audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.5 |
| Estimated audience size | 11,445,110 |
Audience persona
The typical Gmail fan in Italy is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,275,896 | 1.13× |
| Lazio | 1,680,070 | 1.2× |
| Campania | 1,389,827 | 1.08× |
| Veneto | 1,132,130 | 1.25× |
| Emilia-Romagna | 1,048,787 | 1.12× |
| Piedmont | 1,001,984 | 1.18× |
| Sicilia | 968,367 | 0.98× |
| Tuscany | 906,313 | 1.19× |
| Puglia | 793,684 | 1.01× |
| Calabria | 322,963 | 0.92× |
| Liguria | 306,260 | 0.95× |
| Marche | 287,868 | 1.01× |
| Sardinia | 263,740 | 0.82× |
| Abruzzo | 238,863 | 0.95× |
| Friuli-Venezia Giulia | 225,485 | 1.04× |
| Trentino-Alto Adige/Südtirol | 200,564 | 0.93× |
| Umbria | 179,887 | 0.97× |
| Basilicata | 83,653 | 0.8× |
| Molise | 42,401 | 0.78× |
| Aosta Valley | 19,846 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 16.24× | News |
| Google Drive | 21.64× | Technology & Electronics |
| ANSA.it | 16.24× | News |
| Lercio | 16.24× | News |
| Risotto | 12.34× | Food & Beverages |
| Gnocchi | 14.36× | Food & Beverages |
| Irama | 16.24× | Music & Radio |
| Bruschetta | 12.66× | Food & Beverages |
| Nelson Mandela | 16.24× | Politics & Society |
| Vigili del Fuoco | 12.74× | Politics & Society |
| Valpolicella | 16.24× | Travel & Leisure |
| Penny Black | 9.68× | Fashion & Accessoires |
| Gay bar | 16.24× | Politics & Society |
| Mascarpone | 16.24× | Food & Beverages |
| Google Flights | 5.38× | Travel & Leisure |
| Orecchiette | 16.24× | Food & Beverages |
| Giorgia Meloni | 3.88× | Politics & Society |
| Tagliatelle | 10.81× | Food & Beverages |
| Ferrari F40 | 16.24× | Cars & Mobility |
| TG La7 | 15.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Convenience Orientation | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does Gmail have in Italy?
Gmail has an estimated audience of 11,445,110 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Gmail fans?
45.4% of Gmail fans are female, 54.6% are male, with an average age of 40.5 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Leggo (16.24×), Google Drive (21.64×), and ANSA.it (16.24×) over the country average.
Where do Gmail fans live in Italy?
Gmail fans in Italy are most concentrated in Lombardy (reach 2,275,896), Lazio (reach 1,680,070), and Campania (reach 1,389,827). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Google Drive (21.64×), ANSA.it (16.24×), Lercio (16.24×), and Risotto (12.34×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.