A data profile of the people who buy, follow and care about Gmail in Brazil — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 10,328,248 people in Brazil.
Gmail has an estimated audience of 10,328,248 people in Brazil. 74.7% are female, 25.3% are male, average age 44.0. Top brand affinities: Virtual private network, Instagram, Country music, X, Rock music.
Top brand affinities include Virtual private network, Instagram, Country music, with strongest over-indexing on Virtual private network (10.4× the country average).
Demographically, the Gmail audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Gmail fan in Brazil is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Virtual private network.
The key figures that characterise the Gmail profile in Brazil.
74.7% are female, 25.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 44.0 |
| Estimated audience size | 10,328,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Gmail audience comes from Brazil.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Courtyard by Marriott | Travel & Leisure | 15.83× | ||
| 02 | Metal detector | Home & Garden | 11.46× | ||
| 03 | Virtual private network | Technology & Electronics | 10.40× | ||
| 04 | Chatterbot | Technology & Electronics | 8.53× | ||
| 05 | Home insurance | Business & Career | 7.17× | ||
| 06 | Max Verstappen | Sports | 2.64× | ||
| 07 | Innovation | Business & Career | 2.14× | ||
| 08 | X | Internet & Social Media | 2.11× | ||
| 09 | Cloud computing | Technology & Electronics | 2.05× | ||
| 10 | Fertilizer | Home & Garden | 1.86× | ||
| 11 | Internet & Social Media | 1.81× | |||
| 12 | Brad Pitt | Movies & TV | 1.78× | ||
| 13 | Public transport | Cars & Mobility | 1.76× | ||
| 14 | Rock music | Music & Radio | 1.74× | ||
| 15 | Country music | Music & Radio | 1.73× | ||
| 16 | Samsung | Technology & Electronics | 1.66× | ||
| 17 | Pop music | Music & Radio | 1.65× | ||
| 18 | Hip hop music | Music & Radio | 1.60× | ||
| 19 | Soul music | Music & Radio | 1.53× | ||
| 20 | Podcast | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.11× | |
| Sustainability | BALANCE | 1.59× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Luxury Orientation | PREMIUM | 0.52× | |
| DIY Mentality | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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