Gmail Audience in Brazil
Gmail has an estimated audience of 10,328,248 people in Brazil. 74.7% are female, 25.3% are male, average age 44.0. Top brand affinities: Virtual private network, Cloud computing, Credit (finance), LinkedIn, Civil service.
Top brand affinities include Virtual private network, Cloud computing, Credit (finance), with strongest over-indexing on Virtual private network (7.78× the country average). Demographically, the Gmail audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Indulgence.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 44.0 |
| Estimated audience size | 10,328,248 |
Audience persona
The typical Gmail fan in Brazil is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Virtual private network.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virtual private network | 7.78× | Technology & Electronics |
| Cloud computing | 1.8× | Technology & Electronics |
| Credit (finance) | 1.54× | Business & Career |
| 1.63× | Internet & Social Media | |
| Civil service | 2.07× | Politics & Society |
| Spanish language | 1.76× | Politics & Society |
| Online banking | 1.71× | Business & Career |
| Love & Sex | 2.55× | Kids & Family |
| Retirement | 3.08× | Business & Career |
| Information privacy | 35.26× | Technology & Electronics |
| Real estate broker | 1.89× | Home & Garden |
| New Testament | 1.83× | Politics & Society |
| Health insurance | 1.61× | Business & Career |
| Basic income | 3.3× | Politics & Society |
| Hyaluronan | 2.82× | Beauty & Wellness |
| Max Verstappen | 1.55× | Sports |
| NASDAQ | 1.88× | Business & Career |
| Chatterbot | 6.39× | Technology & Electronics |
| Fertilizer | 1.56× | Home & Garden |
| Dropbox (service) | 2.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Indulgence | JOY | 1.44 |
| Risk Appetite | THRILL | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
| Spirituality | BALANCE | 1.12 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.