A data profile of the people who buy, follow and care about Cloud computing in Brazil — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 11,019,566 people in Brazil.
The average Cloud computing fan in Brazil is 41.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Gemini, OneDrive, Hostinger, with strongest over-indexing on Gemini (3.22× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cloud computing fan in Brazil is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Gemini.
The key figures that characterise the Cloud computing profile in Brazil.
54.0% are female, 46.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.7 |
| Estimated audience size | 11,019,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Cloud computing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~700K | 1.30× | |
| 02 | Federal District | ~200K | 1.28× | |
| 03 | Sergipe | ~100K | 1.12× | |
| 04 | Piauí | ~200K | 1.09× | |
| 05 | Paraíba | ~200K | 1.08× | |
| 06 | Acre | ~40K | 1.06× | |
| 07 | São Paulo | ~3M | 1.05× | |
| 08 | Roraima | ~30K | 1.04× | |
| 09 | Amazonas | ~200K | 1.03× | |
| 10 | Amapá | ~40K | 1.03× | |
| 11 | Ceará | ~500K | 1.02× | |
| 12 | Rondônia | ~90K | 0.99× | |
| 13 | Tocantins | ~70K | 0.98× | |
| 14 | Rio Grande do Sul | ~600K | 0.96× | |
| 15 | Rio Grande do Norte | ~200K | 0.96× | |
| 16 | Pará | ~300K | 0.95× | |
| 17 | Maranhão | ~300K | 0.95× | |
| 18 | Alagoas | ~200K | 0.95× | |
| 19 | Minas Gerais | ~1M | 0.94× | |
| 20 | Espírito Santo | ~200K | 0.92× | |
| 21 | Santa Catarina | ~500K | 0.91× | |
| 22 | Mato Grosso do Sul | ~100K | 0.91× | |
| 23 | Bahia | ~600K | 0.87× | |
| 24 | Rio de Janeiro | ~900K | 0.86× | |
| 25 | Goiás | ~400K | 0.85× | |
| 26 | Mato Grosso | ~200K | 0.83× | |
| 27 | Paraná | ~500K | 0.81× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Docker (software) | Technology & Electronics | 8.27× | ||
| 02 | Amazon Web Services | Technology & Electronics | 6.11× | ||
| 03 | Hostinger | Technology & Electronics | 5.05× | ||
| 04 | DocuSign | Technology & Electronics | 4.94× | ||
| 05 | OneDrive | Technology & Electronics | 4.84× | ||
| 06 | Office 365 | Technology & Electronics | 3.59× | ||
| 07 | Gemini | Technology & Electronics | 3.22× | ||
| 08 | OpenAI | Technology & Electronics | 3.06× | ||
| 09 | Google Drive | Technology & Electronics | 2.87× | ||
| 10 | Google Docs | Internet & Social Media | 2.78× | ||
| 11 | GitHub | Internet & Social Media | 2.76× | ||
| 12 | Khan Academy | Business & Career | 2.49× | ||
| 13 | Digital electronics | Technology & Electronics | 2.46× | ||
| 14 | Database | Technology & Electronics | 2.25× | ||
| 15 | Telegram | Internet & Social Media | 2.18× | ||
| 16 | Gmail | Internet & Social Media | 2.05× | ||
| 17 | Artificial intelligence | Technology & Electronics | 2.00× | ||
| 18 | Grok | Technology & Electronics | 1.93× | ||
| 19 | Claude | Technology & Electronics | 1.77× | ||
| 20 | Internet & Social Media | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.80× | |
| Social Media Usage | JOY | 1.17× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Indulgence | JOY | 0.69× | |
| Travelling | THRILL | 0.70× |
Cloud computing has an estimated audience of 11,019,566 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.0% of Cloud computing fans are female, 46.0% are male, with an average age of 41.7 years.
Cloud computing fans show strongest brand affinity for Gemini (3.22×), OneDrive (4.84×), and Hostinger (5.05×) over the country average.
Cloud computing fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on OneDrive (4.84×), Hostinger (5.05×), Google Docs (2.78×), and Google Drive (2.87×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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