A data profile of the people who buy, follow and care about Digital electronics in Brazil — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 8,019,939 people in Brazil.
Digital electronics has an estimated audience of 8,019,939 people in Brazil. 56.4% are female, 43.6% are male, average age 44.0. Top brand affinities: Public transport, Coritiba Foot Ball Club, Cloud computing, Virtual reality, MSN.
Top brand affinities include Public transport, Coritiba Foot Ball Club, Cloud computing, with strongest over-indexing on Public transport (3.05× the country average).
Demographically, the Digital electronics audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Digital electronics fan in Brazil is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Digital electronics profile in Brazil.
56.4% are female, 43.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.0 |
| Estimated audience size | 8,019,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Digital electronics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 3.42× | ||
| 02 | Virtual reality | Technology & Electronics | 3.18× | ||
| 03 | Public transport | Cars & Mobility | 3.05× | ||
| 04 | Submarino | Shopping | 2.58× | ||
| 05 | Cloud computing | Technology & Electronics | 2.46× | ||
| 06 | Coritiba Foot Ball Club | Sports | 2.33× | ||
| 07 | Manaus | Travel & Leisure | 2.27× | ||
| 08 | A.S. Roma | Sports | 2.26× | ||
| 09 | Dafiti | Fashion & Accessoires | 2.13× | ||
| 10 | Anne Hathaway | Movies & TV | 2.08× | ||
| 11 | MSN | News | 1.98× | ||
| 12 | Centauro | Cars & Mobility | 1.96× | ||
| 13 | Chelsea F.C. | Sports | 1.96× | ||
| 14 | Microwave oven | Home & Garden | 1.94× | ||
| 15 | Brad Pitt | Movies & TV | 1.82× | ||
| 16 | Netshoes | Shopping | 1.73× | ||
| 17 | Lodging | Travel & Leisure | 1.68× | ||
| 18 | Laptop | Technology & Electronics | 1.64× | ||
| 19 | Tradition | Politics & Society | 1.64× | ||
| 20 | Grocery store | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.05× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Individualism | JOY | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.22× | |
| Luxury Orientation | PREMIUM | 0.23× | |
| Design Affinity | PREMIUM | 0.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.