A data profile of the people who buy, follow and care about Grocery store in Brazil — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 7,397,028 people in Brazil.
The average Grocery store fan in Brazil is 43.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Hypermarket, Chain store, Big-box store, with strongest over-indexing on Hypermarket (3.26× the country average).
Demographically, the Grocery store audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Grocery store fan in Brazil is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Grocery store profile in Brazil.
64.0% are female, 36.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.2 |
| Estimated audience size | 7,397,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Grocery store audience comes from Brazil.
| Country | Share |
|---|---|
| China | 21.4% |
| United States | 16.1% |
| Japan | 5.7% |
Where the Grocery store audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~500K | 1.43× | |
| 02 | Acre | ~30K | 1.33× | |
| 03 | Rio de Janeiro | ~900K | 1.31× | |
| 04 | Amazonas | ~200K | 1.21× | |
| 05 | Rio Grande do Sul | ~500K | 1.20× | |
| 06 | Roraima | ~20K | 1.19× | |
| 07 | Federal District | ~100K | 1.18× | |
| 08 | Paraná | ~500K | 1.15× | |
| 09 | São Paulo | ~2M | 1.09× | |
| 10 | Rondônia | ~70K | 1.07× | |
| 11 | Mato Grosso do Sul | ~100K | 1.04× | |
| 12 | Rio Grande do Norte | ~100K | 0.97× | |
| 13 | Amapá | ~30K | 0.97× | |
| 14 | Pará | ~200K | 0.96× | |
| 15 | Maranhão | ~200K | 0.96× | |
| 16 | Paraíba | ~100K | 0.89× | |
| 17 | Sergipe | ~70K | 0.89× | |
| 18 | Pernambuco | ~300K | 0.88× | |
| 19 | Alagoas | ~90K | 0.88× | |
| 20 | Bahia | ~400K | 0.87× | |
| 21 | Espírito Santo | ~100K | 0.87× | |
| 22 | Ceará | ~300K | 0.81× | |
| 23 | Piauí | ~80K | 0.81× | |
| 24 | Mato Grosso | ~100K | 0.80× | |
| 25 | Tocantins | ~40K | 0.80× | |
| 26 | Minas Gerais | ~600K | 0.76× | |
| 27 | Goiás | ~200K | 0.68× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big-box store | Shopping | 4.92× | ||
| 02 | Chain store | Shopping | 4.88× | ||
| 03 | Hypermarket | Shopping | 3.26× | ||
| 04 | Assaí | Food & Beverages | 3.11× | ||
| 05 | Buscapé | Shopping | 2.51× | ||
| 06 | Extra (retail) | Shopping | 2.28× | ||
| 07 | Nutrient | Food & Beverages | 2.22× | ||
| 08 | Carrefour | Shopping | 2.14× | ||
| 09 | Web browser | Technology & Electronics | 1.98× | ||
| 10 | Household | Home & Garden | 1.91× | ||
| 11 | Atacadão | Shopping | 1.83× | ||
| 12 | Electrolux | Home & Garden | 1.80× | ||
| 13 | Supermarket | Shopping | 1.70× | ||
| 14 | Energy | Home & Garden | 1.65× | ||
| 15 | Deal of the day | Shopping | 1.60× | ||
| 16 | Physics | Business & Career | 1.58× | ||
| 17 | Electricity | Home & Garden | 1.58× | ||
| 18 | Home Appliances | Home & Garden | 1.56× | ||
| 19 | Barbie | Movies & TV | 1.51× | ||
| 20 | Water | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Pet Ownership | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.90× |
Grocery store has an estimated audience of 7,397,028 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.0% of Grocery store fans are female, 36.0% are male, with an average age of 43.2 years.
Grocery store fans show strongest brand affinity for Hypermarket (3.26×), Chain store (4.88×), and Big-box store (4.92×) over the country average.
Grocery store fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Chain store (4.88×), Big-box store (4.92×), Assaí (3.11×), and Carrefour (2.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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