A data profile of the people who buy, follow and care about Chain store in Brazil — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 4,424,905 people in Brazil.
Chain store has an estimated audience of 4,424,905 people in Brazil. 64.5% are female, 35.5% are male, average age 44.5. Top brand affinities: Grocery store, Coritiba Foot Ball Club, Hypermarket, Shopping malls, Country music.
Top brand affinities include Grocery store, Coritiba Foot Ball Club, Hypermarket, with strongest over-indexing on Grocery store (4.88× the country average).
Demographically, the Chain store audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Chain store fan in Brazil is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Grocery store.
The key figures that characterise the Chain store profile in Brazil.
64.5% are female, 35.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 44.5 |
| Estimated audience size | 4,424,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Chain store audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
The strongest cross-interests of the Chain store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Guys | Food & Beverages | 11.80× | ||
| 02 | Grocery store | Food & Beverages | 4.88× | ||
| 03 | Microwave oven | Home & Garden | 2.78× | ||
| 04 | Flight simulator | Games | 2.62× | ||
| 05 | Coritiba Foot Ball Club | Sports | 2.24× | ||
| 06 | Dafiti | Fashion & Accessoires | 2.21× | ||
| 07 | Hypermarket | Shopping | 2.12× | ||
| 08 | Spanish language | Politics & Society | 2.11× | ||
| 09 | MSN | News | 2.09× | ||
| 10 | Assaí | Food & Beverages | 2.03× | ||
| 11 | Centauro | Cars & Mobility | 1.96× | ||
| 12 | Netshoes | Shopping | 1.76× | ||
| 13 | Barbecue | Food & Beverages | 1.68× | ||
| 14 | Real property | Home & Garden | 1.66× | ||
| 15 | Spas | Beauty & Wellness | 1.56× | ||
| 16 | Shopping malls | Shopping | 1.54× | ||
| 17 | Rock music | Music & Radio | 1.52× | ||
| 18 | Hip hop music | Music & Radio | 1.52× | ||
| 19 | Country music | Music & Radio | 1.51× | ||
| 20 | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.26× | |
| Individualism | JOY | 1.51× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.