Chain store Audience in Germany
Chain store has an estimated audience of 3,735,075 people in Germany. 61.5% are female, 38.5% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Satire, German television comedy, Tagesschau, Headphones, Ornamental plant.
The average Chain store fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (7.6× the country average). Demographically, the Chain store audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Chain store fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.3 |
| Estimated audience size | 3,735,075 |
Audience persona
The typical Chain store fan in Germany is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,232 | 0.59× |
| Baden-Württemberg | 479,838 | 0.94× |
| Bayern | 446,901 | 0.74× |
| Niedersachsen | 251,982 | 0.69× |
| Hessen | 175,541 | 0.62× |
| Sachsen | 168,919 | 0.92× |
| Rheinland-Pfalz | 139,126 | 0.74× |
| Thüringen | 128,839 | 1.35× |
| Sachsen-Anhalt | 128,510 | 1.33× |
| Berlin | 111,076 | 0.67× |
| Schleswig-Holstein | 108,072 | 0.81× |
| Brandenburg | 106,571 | 0.92× |
| Mecklenburg-Vorpommern | 86,256 | 1.21× |
| Saarland | 73,920 | 1.61× |
| Bremen | 69,639 | 2.18× |
| Hamburg | 56,528 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.6× | Literature |
| German television comedy | 7.61× | Movies & TV |
| Tagesschau | 2.58× | Movies & TV |
| Headphones | 6.8× | Technology & Electronics |
| Ornamental plant | 4.16× | Home & Garden |
| Rossmann | 2.83× | Shopping |
| Hygiene | 3.55× | Beauty & Wellness |
| Western Union | 4.38× | Business & Career |
| Allgäu | 5.97× | Travel & Leisure |
| Country rap | 5.92× | Music & Radio |
| Breuninger | 2.83× | Fashion & Accessoires |
| Transfermarkt | 2.55× | Sports |
| Family | 1.84× | Kids & Family |
| Deichmann | 2.24× | Shopping |
| Pets | 1.56× | Pets & Animals |
| Lidl | 1.8× | Shopping |
| Spiegel Online | 1.77× | News |
| Aldi | 1.78× | Shopping |
| Storm of Love | 3.05× | Movies & TV |
| Supermarket | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Convenience Orientation | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
See Chain store audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Chain store have in Germany?
Chain store has an estimated audience of 3,735,075 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Chain store fans?
61.5% of Chain store fans are female, 38.5% are male, with an average age of 42.3 years.
Which brands do Chain store fans like most?
Chain store fans show strongest brand affinity for Satire (7.6×), German television comedy (7.61×), and Tagesschau (2.58×) over the country average.
Where do Chain store fans live in Germany?
Chain store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,232), Baden-Württemberg (reach 479,838), and Bayern (reach 446,901). These three regions account for the largest share of the active audience.
What other brands do Chain store fans also like?
Beyond Chain store itself, the audience over-indexes on German television comedy (7.61×), Tagesschau (2.58×), Headphones (6.8×), and Ornamental plant (4.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.