Chain store Audience in United States

Chain store logo

Chain store has an estimated audience of 35,549,658 people in United States. 60.7% are female, 39.3% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.

The average Chain store fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.46× the country average). Demographically, the Chain store audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Chain store fans

Demographic split for Chain store audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.3
Estimated audience size35,549,658

Audience persona

The typical Chain store fan in United States is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Chain store in United States
RegionReachAffinity
California3,103,1980.79×
Florida2,719,8911.13×
Texas2,462,3420.81×
Ohio2,247,7992.05×
Pennsylvania1,462,5981.22×
New York1,387,2640.7×
Michigan1,261,2741.36×
Illinois1,229,2571.04×
North Carolina1,124,0481.05×
Arizona1,069,9261.47×
Georgia1,047,1330.96×
Indiana888,9431.37×
Tennessee832,8151.17×
New Jersey822,5010.91×
Missouri743,8381.3×
Virginia728,6650.84×
South Carolina720,6691.35×
Alabama617,4541.24×
Wisconsin601,3141.12×
Massachusetts598,3010.85×
Washington582,1040.82×
Kentucky517,0301.16×
Colorado490,9690.88×
Maryland472,5110.77×
Minnesota470,6650.92×
Oklahoma413,0891.05×
Nevada381,5741.11×
Louisiana372,1300.81×
Oregon371,2330.91×
Connecticut320,3750.9×
Kansas318,8721.14×
Iowa306,9831.05×
Arkansas296,6631.01×
Mississippi263,2580.9×
Utah248,8260.78×
Idaho216,8861.22×
West Virginia192,8721.17×
Nebraska180,4631.01×
New Mexico176,3280.99×
New Hampshire172,8811.23×
Maine123,9560.97×
Hawaii100,4730.66×
Rhode Island95,6600.85×
Delaware92,2810.94×
Montana88,3150.9×
South Dakota73,3800.89×
North Dakota61,3460.84×
Wyoming46,0080.87×
Alaska45,1400.59×
Vermont39,4340.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chain store audience
BrandAffinityCategory
Goop13.46×Internet & Social Media
Governor of Michigan17.95×Politics & Society
Wok12.89×Food & Beverages
Grinch6.99×Movies & TV
Vocal harmony7.65×Music & Radio
Cherish (group)17.36×Music & Radio
Google Home10.28×Technology & Electronics
headspace14.82×Health
Hibachi12.04×Food & Beverages
Grace Slick13.31×Music & Radio
El Paso County, Colorado17.34×Travel & Leisure
Hipster12.76×Politics & Society
Fairy godmother9.6×Literature
TV Fanatic13.59×Movies & TV
No Escape (1994 film)12.91×Movies & TV
Kikar HaShabbat17.45×News
Israel2.1×Travel & Leisure
Guitarist (magazine)10.93×Music & Radio
Hardik Pandya14.44×Sports
Mathcore7.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chain store audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.24
ExtroversionTHRILL1.22
IndulgenceJOY1.21
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Chain store
CountryShare
United States34.3%
United Kingdom5.9%
France5.1%

See Chain store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Chain store have in United States?

Chain store has an estimated audience of 35,549,658 people in United States, concentrated in California and Florida.

What is the gender split and age of Chain store fans?

60.7% of Chain store fans are female, 39.3% are male, with an average age of 43.3 years.

Which brands do Chain store fans like most?

Chain store fans show strongest brand affinity for Goop (13.46×), Governor of Michigan (17.95×), and Wok (12.89×) over the country average.

Where do Chain store fans live in United States?

Chain store fans in United States are most concentrated in California (reach 3,103,198), Florida (reach 2,719,891), and Texas (reach 2,462,342). These three regions account for the largest share of the active audience.

What other brands do Chain store fans also like?

Beyond Chain store itself, the audience over-indexes on Governor of Michigan (17.95×), Wok (12.89×), Grinch (6.99×), and Vocal harmony (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.