Rascasse Audience Intelligence

Chain store Audience in United States

A data profile of the people who buy, follow and care about Chain store in United States — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 35,549,658 people in United States.

#18among Touchpoint in United States#38in Shopping

The average Chain store fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Outback Steakhouse, Pizza Hut, Discount stores, with strongest over-indexing on Outback Steakhouse (4.43× the country average).

Demographically, the Chain store audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chain store fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chain store profile in United States.

Audience size
35.5M
in United States
Gender
60.7%♀
39.3% male
Age
43.3
average years
Country rank
#696
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chain store fans

60.7% are female, 39.3% are male, average age 43.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Chain store audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.3
Estimated audience size35,549,658
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Chain store audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Chain store audience comes from United States.

Worldwide audience distribution share by country for Chain store
CountryShare
United States34.3%
United Kingdom5.9%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chain store audience in United States is strongest.

Fig. 05

Top regions by affinity

Chain store fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M1.91×
02Arizona~1M1.42×
03Indiana~800K1.30×
04South Carolina~700K1.30×
05Michigan~1M1.29×
06Missouri~700K1.28×
07New Hampshire~200K1.24×
08Alabama~600K1.23×
09Idaho~200K1.22×
10West Virginia~200K1.20×
11Pennsylvania~1.5M1.17×
12Kentucky~500K1.16×
13Tennessee~800K1.15×
14Kansas~300K1.15×
15Florida~2.5M1.12×
16Wisconsin~600K1.12×
17Oklahoma~400K1.08×
18Nevada~400K1.08×
19Iowa~300K1.08×
20Arkansas~300K1.08×
21Nebraska~200K1.05×
22New Mexico~200K1.04×
23North Carolina~1M1.00×
24Maine~100K1.00×
25Delaware~100K1.00×
26Wyoming~50K0.99×
27Illinois~1M0.98×
28South Dakota~80K0.98×
29Mississippi~300K0.96×
30Montana~90K0.96×
31Georgia~1M0.92×
32Oregon~400K0.92×
33North Dakota~70K0.92×
34Colorado~500K0.90×
35Minnesota~500K0.90×
36Connecticut~300K0.90×
37Rhode Island~100K0.88×
38New Jersey~800K0.86×
39Louisiana~400K0.86×
40Massachusetts~600K0.82×
41Virginia~700K0.81×
42Texas~2.5M0.80×
43Washington~600K0.80×
44Utah~300K0.79×
45Maryland~500K0.78×
46California~3M0.77×
47Vermont~50K0.75×
48Alaska~50K0.71×
49Hawaii~100K0.70×
50New York~1.5M0.66×
Fig. 06

Affinity by region

Affinity by region — Chain store, United States
0.66×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chain store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chain store audience
#·InterestCategoryAffinity×
01Outback SteakhouseFood & Beverages4.43×
02ShellfishFood & Beverages3.65×
03Red LobsterFood & Beverages2.98×
04NASDAQBusiness & Career2.53×
05Discount storesShopping2.24×
06WhataburgerFood & Beverages2.10×
07Real propertyHome & Garden2.08×
08Pizza HutFood & Beverages2.02×
097-ElevenShopping1.89×
10DentistryBusiness & Career1.79×
11SubwayFood & Beverages1.76×
12SupermarketShopping1.73×
13Take-outFood & Beverages1.66×
14Italian cuisineFood & Beverages1.66×
15MilkFood & Beverages1.60×
16CVS PharmacyShopping1.59×
17Wendy'sFood & Beverages1.56×
18LivestockPets & Animals1.53×
19GoogleInternet & Social Media1.52×
20EmailTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chain store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chain store audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Convenience OrientationPREMIUM1.49×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chain store audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chain store have in United States?

Chain store has an estimated audience of 35,549,658 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chain store fans?

60.7% of Chain store fans are female, 39.3% are male, with an average age of 43.3 years.

03

Which brands do Chain store fans like most?

Chain store fans show strongest brand affinity for Outback Steakhouse (4.43×), Pizza Hut (2.02×), and Discount stores (2.24×) over the country average.

04

Where do Chain store fans live in United States?

Chain store fans in United States are most concentrated in California (reach ~3M), Florida (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chain store fans also like?

Beyond Chain store itself, the audience over-indexes on Pizza Hut (2.02×), Discount stores (2.24×), NASDAQ (2.53×), and Subway (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Chain store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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