A data profile of the people who buy, follow and care about Chain store in Spain — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 3,233,342 people in Spain.
Chain store has an estimated audience of 3,233,342 people in Spain. 66.0% are female, 34.0% are male, average age 46.6. Top brand affinities: Aldi, Carrefour Market, Refrigerator, Anthropology, WhatsApp.
Top brand affinities include Aldi, Carrefour Market, Refrigerator, with strongest over-indexing on Aldi (5.82× the country average).
Demographically, the Chain store audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Chain store fan in Spain is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Aldi.
The key figures that characterise the Chain store profile in Spain.
66.0% are female, 34.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 46.6 |
| Estimated audience size | 3,233,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 24% | |
| 40-49 | 33% | |
| 50+ | 30% |
of the worldwide Chain store audience comes from Spain.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
The strongest cross-interests of the Chain store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.24× | ||
| 02 | Refrigerator | Home & Garden | 5.95× | ||
| 03 | Aldi | Shopping | 5.82× | ||
| 04 | Carrefour Market | Shopping | 5.45× | ||
| 05 | Anthropology | Business & Career | 4.79× | ||
| 06 | S.L. Benfica | Sports | 4.71× | ||
| 07 | Satire | Literature | 4.62× | ||
| 08 | Caprabo | Food & Beverages | 3.84× | ||
| 09 | Hypermarket | Shopping | 3.37× | ||
| 10 | Mango | Shopping | 2.96× | ||
| 11 | Internet & Social Media | 2.70× | |||
| 12 | Domino's Pizza | Food & Beverages | 2.51× | ||
| 13 | Distilled beverage | Food & Beverages | 2.50× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.49× | ||
| 15 | Supermarket | Shopping | 2.49× | ||
| 16 | Discount stores | Shopping | 1.97× | ||
| 17 | Take-out | Food & Beverages | 1.96× | ||
| 18 | Hobby | Home & Garden | 1.88× | ||
| 19 | IBEX 35 | Business & Career | 1.78× | ||
| 20 | Mercadona | Shopping | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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