Supermarket Audience in Spain
Supermarket has an estimated audience of 6,985,131 people in Spain. 66.9% are female, 33.1% are male, average age 45.5. Top regions: Catalonia, Andalusia, Canary Islands. Top brand affinities: Aldi, Carrefour, Hypermarket, JYSK, Carrefour Market.
The average Supermarket fan in Spain is 45.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Canary Islands. Top brand affinities include Aldi, Carrefour, Hypermarket, with strongest over-indexing on Aldi (2.85× the country average). Demographically, the Supermarket audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Supermarket fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.5 |
| Estimated audience size | 6,985,131 |
Audience persona
The typical Supermarket fan in Spain is more female, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,099,239 | 1.66× |
| Andalusia | 1,596,944 | 1.16× |
| Canary Islands | 979,302 | 2.81× |
| Balearic Islands | 873,592 | 4.45× |
| Comunidad Valenciana | 843,191 | 1.08× |
| Community of Madrid | 592,309 | 0.5× |
| Galicia | 181,153 | 0.55× |
| Basque Autonomous Country | 176,284 | 0.67× |
| Castile and León | 140,130 | 0.46× |
| Region of Murcia | 104,134 | 0.43× |
| Aragon | 92,043 | 0.5× |
| Principality of Asturias | 89,643 | 0.55× |
| Cantabria | 66,777 | 0.76× |
| Castilla-La Mancha | 63,663 | 0.22× |
| Navarre | 42,104 | 0.48× |
| Extremadura | 31,829 | 0.21× |
| La Rioja | 22,235 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.85× | Shopping |
| Carrefour | 2.64× | Shopping |
| Hypermarket | 3.41× | Shopping |
| JYSK | 3.93× | Home & Garden |
| Carrefour Market | 3.03× | Shopping |
| Lidl | 1.98× | Shopping |
| Mercadona | 1.96× | Shopping |
| Ana de Armas | 2.94× | Movies & TV |
| Semana | 1.89× | News |
| Cajamar | 2.37× | Business & Career |
| CAC 40 | 2.18× | Business & Career |
| IKEA | 1.63× | Home & Garden |
| Carrefour Express | 1.73× | Shopping |
| Diez Minutos | 1.97× | News |
| Culinary art | 1.54× | Arts & Culture |
| Google Drive | 2.12× | Technology & Electronics |
| Hipercor | 2.04× | Shopping |
| Wallapop | 1.79× | Shopping |
| La Caixa | 1.55× | Business & Career |
| Home Appliances | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
| Mindfulness | BALANCE | 1.08 |
| Community Orientation | OPEN | 1.08 |
| Convenience Orientation | PREMIUM | 1.05 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
See Supermarket audiences in other countries
More Shopping audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does Supermarket have in Spain?
Supermarket has an estimated audience of 6,985,131 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Supermarket fans?
66.9% of Supermarket fans are female, 33.1% are male, with an average age of 45.5 years.
Which brands do Supermarket fans like most?
Supermarket fans show strongest brand affinity for Aldi (2.85×), Carrefour (2.64×), and Hypermarket (3.41×) over the country average.
Where do Supermarket fans live in Spain?
Supermarket fans in Spain are most concentrated in Catalonia (reach 2,099,239), Andalusia (reach 1,596,944), and Canary Islands (reach 979,302). These three regions account for the largest share of the active audience.
What other brands do Supermarket fans also like?
Beyond Supermarket itself, the audience over-indexes on Carrefour (2.64×), Hypermarket (3.41×), JYSK (3.93×), and Carrefour Market (3.03×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.