A data profile of the people who buy, follow and care about Semana in Spain — modelled from more than twelve digital signal sources. Semana has an estimated audience of 8,665,093 people in Spain.
Semana has an estimated audience of 8,665,093 people in Spain. 81.3% are female, 18.7% are male, average age 47.8. Top brand affinities: Robert Redford, Hugh Grant, Katherine Heigl, Aldi, IKEA.
Top brand affinities include Robert Redford, Hugh Grant, Katherine Heigl, with strongest over-indexing on Robert Redford (9.14× the country average).
Demographically, the Semana audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Semana fan in Spain is more female, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Semana profile in Spain.
81.3% are female, 18.7% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 47.8 |
| Estimated audience size | 8,665,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 36% |
of the worldwide Semana audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 45.5% |
| Colombia | 38.3% |
| United States | 6.2% |
The strongest cross-interests of the Semana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Grant | Movies & TV | 19.73× | ||
| 02 | The Big Lebowski | Movies & TV | 19.73× | ||
| 03 | Katherine Heigl | Movies & TV | 17.92× | ||
| 04 | Wes Anderson | Movies & TV | 11.91× | ||
| 05 | Rami Malek | Movies & TV | 10.77× | ||
| 06 | Colin Firth | Movies & TV | 10.42× | ||
| 07 | Robert Redford | Movies & TV | 9.14× | ||
| 08 | Woody Allen | Movies & TV | 9.06× | ||
| 09 | Anthony Hopkins | Movies & TV | 7.59× | ||
| 10 | FilmAffinity | Movies & TV | 3.27× | ||
| 11 | Real property | Home & Garden | 3.16× | ||
| 12 | Aldi | Shopping | 3.08× | ||
| 13 | IKEA | Home & Garden | 2.66× | ||
| 14 | Discount stores | Shopping | 2.61× | ||
| 15 | Primark | Shopping | 2.50× | ||
| 16 | Lidl | Shopping | 2.18× | ||
| 17 | Furniture | Home & Garden | 2.03× | ||
| 18 | Shopping malls | Shopping | 2.03× | ||
| 19 | El País | News | 1.88× | ||
| 20 | Spanish language | Politics & Society | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| Family Orientation | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Semana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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