A data profile of the people who buy, follow and care about Semana in United States — modelled from more than twelve digital signal sources. Semana has an estimated audience of 1,181,547 people in United States.
The average Semana fan in United States is 40.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, New York.
Top brand affinities include El País, Las Vegas, Prison Break, with strongest over-indexing on El País (29.35× the country average).
Demographically, the Semana audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Semana fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for El País.
The key figures that characterise the Semana profile in United States.
45.3% are female, 54.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 40.3 |
| Estimated audience size | 1,181,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Semana audience comes from United States.
| Country | Share |
|---|---|
| Spain | 45.5% |
| Colombia | 38.3% |
| United States | 6.2% |
Where the Semana audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~700K | 8.76× | |
| 02 | Rhode Island | ~10K | 3.05× | |
| 03 | New Jersey | ~80K | 2.73× | |
| 04 | Georgia | ~80K | 2.26× | |
| 05 | New York | ~100K | 2.12× | |
| 06 | Washington, District of Columbia | ~6K | 1.78× | |
| 07 | Texas | ~200K | 1.71× | |
| 08 | Connecticut | ~20K | 1.67× | |
| 09 | Maryland | ~30K | 1.34× | |
| 10 | Massachusetts | ~30K | 1.31× | |
| 11 | South Carolina | ~20K | 1.28× | |
| 12 | Virginia | ~30K | 1.17× | |
| 13 | North Carolina | ~40K | 1.14× | |
| 14 | California | ~100K | 0.93× | |
| 15 | Nebraska | ~5K | 0.92× | |
| 16 | Nevada | ~10K | 0.91× | |
| 17 | Mississippi | ~9K | 0.90× | |
| 18 | Illinois | ~30K | 0.88× | |
| 19 | Minnesota | ~10K | 0.88× | |
| 20 | North Dakota | ~2K | 0.87× | |
| 21 | Colorado | ~20K | 0.85× | |
| 22 | Arizona | ~20K | 0.82× | |
| 23 | Louisiana | ~10K | 0.80× | |
| 24 | Alaska | ~2K | 0.77× | |
| 25 | Tennessee | ~20K | 0.76× | |
| 26 | Vermont | ~2K | 0.76× | |
| 27 | New Hampshire | ~3K | 0.75× | |
| 28 | South Dakota | ~2K | 0.74× | |
| 29 | Montana | ~2K | 0.71× | |
| 30 | Oregon | ~9K | 0.69× | |
| 31 | New Mexico | ~4K | 0.69× | |
| 32 | Alabama | ~10K | 0.67× | |
| 33 | Utah | ~7K | 0.67× | |
| 34 | Washington | ~20K | 0.66× | |
| 35 | Delaware | ~2K | 0.65× | |
| 36 | Maine | ~3K | 0.64× | |
| 37 | West Virginia | ~3K | 0.63× | |
| 38 | Indiana | ~10K | 0.62× | |
| 39 | Hawaii | ~3K | 0.61× | |
| 40 | Pennsylvania | ~20K | 0.60× | |
| 41 | Kentucky | ~9K | 0.60× | |
| 42 | Oklahoma | ~8K | 0.60× | |
| 43 | Idaho | ~3K | 0.59× | |
| 44 | Kansas | ~5K | 0.57× | |
| 45 | Arkansas | ~5K | 0.53× | |
| 46 | Iowa | ~5K | 0.52× | |
| 47 | Wisconsin | ~8K | 0.46× | |
| 48 | Michigan | ~10K | 0.45× | |
| 49 | Missouri | ~8K | 0.45× | |
| 50 | Ohio | ~10K | 0.40× |
The strongest cross-interests of the Semana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 29.35× | ||
| 02 | Prison Break | Movies & TV | 17.14× | ||
| 03 | Saw (franchise) | Movies & TV | 12.36× | ||
| 04 | Atlético Madrid | Sports | 10.45× | ||
| 05 | Madrid | Travel & Leisure | 9.33× | ||
| 06 | Colorado Rockies | Sports | 7.14× | ||
| 07 | Barcelona | Travel & Leisure | 6.96× | ||
| 08 | La Liga | Sports | 5.17× | ||
| 09 | Las Vegas | Travel & Leisure | 5.16× | ||
| 10 | Web server | Technology & Electronics | 4.77× | ||
| 11 | Spanish language | Politics & Society | 4.60× | ||
| 12 | Milwaukee Brewers | Sports | 4.24× | ||
| 13 | Discount stores | Shopping | 3.08× | ||
| 14 | Real Madrid C.F. | Sports | 2.79× | ||
| 15 | Shopping malls | Shopping | 2.76× | ||
| 16 | Mortgage loans | Business & Career | 2.68× | ||
| 17 | Radio | Technology & Electronics | 2.34× | ||
| 18 | Airbnb | Travel & Leisure | 2.16× | ||
| 19 | Furniture | Home & Garden | 1.86× | ||
| 20 | Internet & Social Media | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Indulgence | JOY | 1.81× | |
| Urban Lifestyle | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Tradition | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.73× |
Semana has an estimated audience of 1,181,547 people in United States, concentrated in Florida and Texas.
45.3% of Semana fans are female, 54.7% are male, with an average age of 40.3 years.
Semana fans show strongest brand affinity for El País (29.35×), Las Vegas (5.16×), and Prison Break (17.14×) over the country average.
Semana fans in United States are most concentrated in Florida (reach ~700K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Semana itself, the audience over-indexes on Las Vegas (5.16×), Prison Break (17.14×), Spanish language (4.6×), and Saw (franchise) (12.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Semana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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