Rascasse Audience Intelligence

El País Audience in United States

A data profile of the people who buy, follow and care about El País in United States — modelled from more than twelve digital signal sources. El País has an estimated audience of 2,453,811 people in United States.

#27among Newspaper in United States#358among Website / Newspaper / Magazine in United States#76in News

The average El País fan in United States is 38.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Predator (alien), Ed Harris, Buenos Aires, with strongest over-indexing on Predator (alien) (17.67× the country average).

Demographically, the El País audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El País fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Predator (alien).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El País profile in United States.

Audience size
2.5M
in United States
Gender
45.7%♀
54.3% male
Age
38.3
average years
Country rank
#12077
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El País

45.7% are female, 54.3% are male, average age 38.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for El País audience in United States
MetricValue
Female45.7%
Male54.3%
Average age38.3
Estimated audience size2,453,811
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the El País audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

6.5%

of the worldwide El País audience comes from United States.

Worldwide audience distribution share by country for El País
CountryShare
Spain33.0%
Uruguay10.4%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El País audience in United States is strongest.

Fig. 05

Top regions by affinity

El País fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K5.13×
02Florida~800K5.09×
03New York~300K2.32×
04Connecticut~40K1.71×
05Massachusetts~80K1.67×
06Virginia~100K1.62×
07Maryland~70K1.62×
08New Jersey~100K1.60×
09California~400K1.49×
10Wyoming~5K1.37×
11Texas~300K1.35×
12Kansas~20K1.11×
13Illinois~90K1.06×
14Vermont~5K1.06×
15Nevada~20K1.04×
16Colorado~40K1.01×
17Rhode Island~8K1.00×
18Utah~20K0.98×
19Georgia~70K0.96×
20Washington~50K0.94×
21Oregon~30K0.93×
22New Mexico~10K0.93×
23Arizona~50K0.91×
24North Carolina~60K0.82×
25New Hampshire~8K0.81×
26Pennsylvania~60K0.79×
27Louisiana~20K0.75×
28Tennessee~30K0.71×
29Alaska~4K0.71×
30Maine~6K0.69×
31Delaware~5K0.69×
32Wisconsin~20K0.63×
33Minnesota~20K0.63×
34Nebraska~7K0.61×
35Alabama~20K0.60×
36Iowa~10K0.60×
37South Carolina~20K0.58×
38Hawaii~6K0.58×
39Kentucky~20K0.57×
40Idaho~7K0.57×
41Mississippi~10K0.54×
42Michigan~30K0.53×
43Indiana~20K0.53×
44West Virginia~6K0.53×
45Ohio~40K0.51×
46Montana~3K0.51×
47South Dakota~3K0.50×
48Missouri~20K0.49×
49Oklahoma~10K0.48×
50Arkansas~8K0.40×
Fig. 06

Affinity by region

Affinity by region — El País, United States
0.40×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El País audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El País audience
#·InterestCategoryAffinity×
01La VanguardiaNews50.82×
02MilenioNews32.41×
03Clarín (Argentine newspaper)News29.77×
04Regions of PeruTravel & Leisure25.03×
05Lush (band)Music & Radio20.22×
06Romance languagesPolitics & Society18.68×
07Ed HarrisMovies & TV18.16×
08Predator (alien)Movies & TV17.67×
09Malcolm in the MiddleMovies & TV14.43×
10MonterreyTravel & Leisure14.36×
11Buenos AiresTravel & Leisure12.70×
12Mexico CityTravel & Leisure11.93×
13Spanish EmpirePolitics & Society11.47×
14GuatemalaTravel & Leisure10.63×
15Liga MXSports9.67×
16UruguayTravel & Leisure9.19×
17ColombiaTravel & Leisure8.39×
18ArgentinaTravel & Leisure7.52×
19SpainTravel & Leisure6.98×
20South AmericaTravel & Leisure6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El País audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El País audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
TraditionCONSERVATISM1.84×
Social Media UsageJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El País audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
MindfulnessBALANCE0.75×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El País have in United States?

El País has an estimated audience of 2,453,811 people in United States, concentrated in Florida and California.

02

What is the gender split and age of El País fans?

45.7% of El País fans are female, 54.3% are male, with an average age of 38.3 years.

03

Which brands do El País fans like most?

El País fans show strongest brand affinity for Predator (alien) (17.67×), Ed Harris (18.16×), and Buenos Aires (12.7×) over the country average.

04

Where do El País fans live in United States?

El País fans in United States are most concentrated in Florida (reach ~800K), California (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do El País fans also like?

Beyond El País itself, the audience over-indexes on Ed Harris (18.16×), Buenos Aires (12.7×), Milenio (32.41×), and Guatemala (10.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See El País audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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