El País Audience in United States
El País has an estimated audience of 2,376,586 people in United States. 45.7% are female, 54.3% are male, average age 38.3. Top regions: Florida, California, New York. Top brand affinities: Buenos Aires, Milenio, Guatemala, La Vanguardia, Mexico City.
The average El País fan in United States is 38.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Buenos Aires, Milenio, Guatemala, with strongest over-indexing on Buenos Aires (12.7× the country average). Demographically, the El País audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El País fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.3 |
| Estimated audience size | 2,376,586 |
Audience persona
The typical El País fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Buenos Aires.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 901,334 | 5.6× |
| California | 426,767 | 1.63× |
| New York | 338,822 | 2.55× |
| Texas | 302,387 | 1.48× |
| Virginia | 103,911 | 1.79× |
| New Jersey | 102,072 | 1.69× |
| Massachusetts | 85,008 | 1.82× |
| Illinois | 84,421 | 1.07× |
| Maryland | 70,707 | 1.73× |
| Georgia | 63,567 | 0.87× |
| Pennsylvania | 61,696 | 0.77× |
| North Carolina | 56,749 | 0.79× |
| Arizona | 46,487 | 0.96× |
| Washington | 45,711 | 0.96× |
| Connecticut | 42,232 | 1.77× |
| Washington, District of Columbia | 39,327 | 5.51× |
| Colorado | 38,510 | 1.03× |
| Ohio | 31,660 | 0.43× |
| Michigan | 30,576 | 0.49× |
| Oregon | 26,406 | 0.97× |
| Tennessee | 25,513 | 0.54× |
| Nevada | 24,831 | 1.08× |
| Wisconsin | 22,226 | 0.62× |
| Louisiana | 22,018 | 0.72× |
| Minnesota | 21,248 | 0.62× |
| Utah | 21,045 | 0.99× |
| Indiana | 19,908 | 0.46× |
| Missouri | 18,027 | 0.47× |
| Alabama | 17,827 | 0.54× |
| South Carolina | 16,787 | 0.47× |
| Kentucky | 11,625 | 0.39× |
| New Mexico | 11,200 | 0.94× |
| Oklahoma | 10,684 | 0.4× |
| Iowa | 10,373 | 0.53× |
| Rhode Island | 7,528 | 1× |
| New Hampshire | 7,410 | 0.79× |
| Nebraska | 7,301 | 0.61× |
| Kansas | 5,603 | 0.3× |
| Maine | 5,564 | 0.65× |
| Hawaii | 5,437 | 0.53× |
| Idaho | 5,057 | 0.42× |
| Vermont | 4,565 | 1.09× |
| Arkansas | 4,168 | 0.21× |
| Mississippi | 3,886 | 0.2× |
| Delaware | 3,675 | 0.56× |
| Alaska | 3,018 | 0.59× |
| West Virginia | 2,728 | 0.25× |
| Montana | 1,876 | 0.28× |
| Wyoming | 1,572 | 0.45× |
| North Dakota | 1,338 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buenos Aires | 12.7× | Travel & Leisure |
| Milenio | 32.41× | News |
| Guatemala | 10.63× | Travel & Leisure |
| La Vanguardia | 50.82× | News |
| Mexico City | 11.93× | Travel & Leisure |
| Lush (band) | 20.22× | Music & Radio |
| Spanish Empire | 11.47× | Politics & Society |
| Predator (alien) | 17.67× | Movies & TV |
| Monterrey | 14.36× | Travel & Leisure |
| South America | 6.4× | Travel & Leisure |
| Argentina | 7.52× | Travel & Leisure |
| Romance languages | 18.68× | Politics & Society |
| Clarín (Argentine newspaper) | 29.77× | News |
| Regions of Peru | 25.03× | Travel & Leisure |
| Spain | 6.98× | Travel & Leisure |
| Colombia | 8.39× | Travel & Leisure |
| Uruguay | 9.19× | Travel & Leisure |
| Broadcast engineering | 11.56× | Business & Career |
| Iberia (airline) | 19.32× | Travel & Leisure |
| La República | 35.81× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Need for Security | CONSERVATISM | 1.43 |
| Mindfulness | BALANCE | 1.25 |
| Risk Appetite | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.8% |
| Uruguay | 10.6% |
| Mexico | 7.7% |
See El País audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does El País have in United States?
El País has an estimated audience of 2,376,586 people in United States, concentrated in Florida and California.
What is the gender split and age of El País fans?
45.7% of El País fans are female, 54.3% are male, with an average age of 38.3 years.
Which brands do El País fans like most?
El País fans show strongest brand affinity for Buenos Aires (12.7×), Milenio (32.41×), and Guatemala (10.63×) over the country average.
Where do El País fans live in United States?
El País fans in United States are most concentrated in Florida (reach 901,334), California (reach 426,767), and New York (reach 338,822). These three regions account for the largest share of the active audience.
What other brands do El País fans also like?
Beyond El País itself, the audience over-indexes on Milenio (32.41×), Guatemala (10.63×), La Vanguardia (50.82×), and Mexico City (11.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.