El País Audience in Germany
El País has an estimated audience of 768,024 people in Germany. 53.6% are female, 46.4% are male, average age 37.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Band of Brothers, The Pacific, True Detective, El Confidencial, The Sopranos.
The average El País fan in Germany is 37.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Band of Brothers, The Pacific, True Detective, with strongest over-indexing on Band of Brothers (43.18× the country average). Demographically, the El País audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El País fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 37.0 |
| Estimated audience size | 768,024 |
Audience persona
The typical El País fan in Germany is balanced, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Band of Brothers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,877 | 1.42× |
| Nordrhein-Westfalen | 161,526 | 0.96× |
| Baden-Württemberg | 154,693 | 1.48× |
| Berlin | 93,188 | 2.71× |
| Hessen | 90,368 | 1.54× |
| Niedersachsen | 62,379 | 0.84× |
| Rheinland-Pfalz | 29,701 | 0.77× |
| Hamburg | 27,061 | 1.56× |
| Sachsen | 22,345 | 0.59× |
| Schleswig-Holstein | 19,846 | 0.72× |
| Brandenburg | 12,181 | 0.51× |
| Bremen | 9,169 | 1.4× |
| Sachsen-Anhalt | 6,987 | 0.35× |
| Thüringen | 6,937 | 0.35× |
| Mecklenburg-Vorpommern | 5,212 | 0.36× |
| Saarland | 4,148 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Band of Brothers | 43.18× | Movies & TV |
| The Pacific | 43.18× | Movies & TV |
| True Detective | 15.91× | Movies & TV |
| El Confidencial | 80.19× | News |
| The Sopranos | 23.73× | Movies & TV |
| Madrid | 20.91× | Travel & Leisure |
| LaSexta | 87.41× | Movies & TV |
| Coches.net | 41.02× | Cars & Mobility |
| fotocasa.es | 126.02× | Home & Garden |
| Boardwalk Empire | 49.69× | Movies & TV |
| True Blood | 31.55× | Movies & TV |
| La Vanguardia | 32.48× | News |
| Curiosity | 31.05× | Politics & Society |
| El Corte Inglés | 16.98× | Shopping |
| Revista HOLA | 61.43× | News |
| Spanish language | 9.35× | Politics & Society |
| Semana | 53.3× | News |
| Insomnia (novel) | 17.29× | Literature |
| Mr. Mercedes | 16.86× | Movies & TV |
| Telecinco | 35.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.97 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.56 |
| Mindfulness | BALANCE | 1.47 |
| Spirituality | BALANCE | 1.45 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.8% |
| Uruguay | 10.6% |
| Mexico | 7.7% |
See El País audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does El País have in Germany?
El País has an estimated audience of 768,024 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of El País fans?
53.6% of El País fans are female, 46.4% are male, with an average age of 37.0 years.
Which brands do El País fans like most?
El País fans show strongest brand affinity for Band of Brothers (43.18×), The Pacific (43.18×), and True Detective (15.91×) over the country average.
Where do El País fans live in Germany?
El País fans in Germany are most concentrated in Bayern (reach 174,877), Nordrhein-Westfalen (reach 161,526), and Baden-Württemberg (reach 154,693). These three regions account for the largest share of the active audience.
What other brands do El País fans also like?
Beyond El País itself, the audience over-indexes on The Pacific (43.18×), True Detective (15.91×), El Confidencial (80.19×), and The Sopranos (23.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.