Insomnia (novel) Audience in Germany
Insomnia (novel) has an estimated audience of 338,878 people in Germany. 62.9% are female, 37.1% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Gangs of New York, Italo disco, Alexander Skarsgård, Fargo (film).
The average Insomnia (novel) fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Gangs of New York, Italo disco, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Insomnia (novel) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Insomnia (novel) fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.7 |
| Estimated audience size | 338,878 |
Audience persona
The typical Insomnia (novel) fan in Germany is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,237 | 1.03× |
| Bayern | 100,464 | 0.97× |
| Baden-Württemberg | 86,815 | 0.99× |
| Berlin | 67,038 | 2.33× |
| Hessen | 62,827 | 1.28× |
| Niedersachsen | 56,360 | 0.9× |
| Rheinland-Pfalz | 29,180 | 0.91× |
| Sachsen | 26,813 | 0.85× |
| Brandenburg | 20,743 | 1.04× |
| Schleswig-Holstein | 19,497 | 0.85× |
| Hamburg | 14,280 | 0.98× |
| Sachsen-Anhalt | 11,562 | 0.69× |
| Thüringen | 11,413 | 0.7× |
| Mecklenburg-Vorpommern | 8,809 | 0.72× |
| Saarland | 6,565 | 0.83× |
| Bremen | 5,072 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Gangs of New York | 53.36× | Movies & TV |
| Italo disco | 18.21× | Music & Radio |
| Alexander Skarsgård | 20× | Movies & TV |
| Fargo (film) | 20× | Movies & TV |
| Mission: Impossible | 9.97× | Movies & TV |
| Hugh Jackman | 16.81× | Movies & TV |
| New Amsterdam | 20× | Movies & TV |
| Oblivion (2013 film) | 8.8× | Movies & TV |
| Meg Ryan | 15.75× | Movies & TV |
| James Marsden | 20× | Movies & TV |
| Hugendubel | 5.87× | Shopping |
| The Departed | 20× | Movies & TV |
| Focus | 4.72× | News |
| El País | 13.98× | News |
| Smallville | 12.11× | Movies & TV |
| Once Upon a Time in America | 20× | Movies & TV |
| Daniel Craig | 8.93× | Movies & TV |
| Hacksaw Ridge | 16.12× | Movies & TV |
| Hinge | 12.15× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.74 |
| Design Affinity | PREMIUM | 2.29 |
| Mindfulness | BALANCE | 2.28 |
| Pet Ownership | JOY | 1.93 |
| Sustainability | BALANCE | 1.78 |
| Healthy Lifestyle | BALANCE | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Brazil | 13.6% |
| India | 12.3% |
See Insomnia (novel) audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Insomnia (novel) have in Germany?
Insomnia (novel) has an estimated audience of 338,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Insomnia (novel) fans?
62.9% of Insomnia (novel) fans are female, 37.1% are male, with an average age of 45.7 years.
Which brands do Insomnia (novel) fans like most?
Insomnia (novel) fans show strongest brand affinity for Jotex (78.71×), Gangs of New York (53.36×), and Italo disco (18.21×) over the country average.
Where do Insomnia (novel) fans live in Germany?
Insomnia (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,237), Bayern (reach 100,464), and Baden-Württemberg (reach 86,815). These three regions account for the largest share of the active audience.
What other brands do Insomnia (novel) fans also like?
Beyond Insomnia (novel) itself, the audience over-indexes on Gangs of New York (53.36×), Italo disco (18.21×), Alexander Skarsgård (20×), and Fargo (film) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insomnia (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.