Rascasse Audience Intelligence

Insomnia (novel) Audience in Germany

A data profile of the people who buy, follow and care about Insomnia (novel) in Germany — modelled from more than twelve digital signal sources. Insomnia (novel) has an estimated audience of 643,320 people in Germany.

#43among Book / Manga / Comic in Germany#164in Literature

The average Insomnia (novel) fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gangs of New York, Whoopi Goldberg, Alexander Skarsgård, with strongest over-indexing on Gangs of New York (106.31× the country average).

Demographically, the Insomnia (novel) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Insomnia (novel) fan in Germany is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Gangs of New York.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insomnia (novel) profile in Germany.

Audience size
643K
in Germany
Gender
62.9%♀
37.1% male
Age
45.7
average years
Country rank
#9521
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insomnia (novel) fans

62.9% are female, 37.1% are male, average age 45.7.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Insomnia (novel) audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age45.7
Estimated audience size643,320
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Insomnia (novel) audience in Germany
Age bracketShare%
16-193%
20-298%
30-3937%
40-4924%
50+29%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Insomnia (novel) audience comes from Germany.

Worldwide audience distribution share by country for Insomnia (novel)
CountryShare
United States26.6%
India11.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insomnia (novel) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Insomnia (novel) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.25×
02Hessen~60K1.24×
03Brandenburg~20K1.06×
04Nordrhein-Westfalen~100K0.99×
05Baden-Württemberg~80K0.97×
06Hamburg~10K0.97×
07Bremen~5K0.96×
08Bayern~100K0.95×
09Niedersachsen~60K0.91×
10Rheinland-Pfalz~30K0.91×
11Saarland~7K0.89×
12Schleswig-Holstein~20K0.88×
13Sachsen~30K0.86×
14Mecklenburg-Vorpommern~10K0.78×
15Thüringen~10K0.76×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Insomnia (novel), Germany
0.74×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insomnia (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insomnia (novel) audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV106.31×
02Whoopi GoldbergMovies & TV26.57×
03Alexander SkarsgårdMovies & TV20.00×
04Fargo (film)Movies & TV20.00×
05A Quiet PlaceMovies & TV20.00×
06Andy SambergMovies & TV20.00×
07James MarsdenMovies & TV20.00×
08Hacksaw RidgeMovies & TV20.00×
09New AmsterdamMovies & TV20.00×
10The DepartedMovies & TV20.00×
11The Man in the High CastleMovies & TV18.23×
12El PaísNews17.29×
13Band of BrothersMovies & TV14.54×
14HingeInternet & Social Media14.54×
15SmallvilleMovies & TV14.02×
16VotingPolitics & Society11.18×
17Oblivion (2013 film)Movies & TV9.78×
18Mission: ImpossibleMovies & TV8.67×
19HugendubelShopping5.48×
20TagesschauMovies & TV2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insomnia (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insomnia (novel) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.04×
MindfulnessBALANCE2.29×
SustainabilityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insomnia (novel) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Social Media UsageJOY1.03×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insomnia (novel) have in Germany?

Insomnia (novel) has an estimated audience of 643,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Insomnia (novel) fans?

62.9% of Insomnia (novel) fans are female, 37.1% are male, with an average age of 45.7 years.

03

Which brands do Insomnia (novel) fans like most?

Insomnia (novel) fans show strongest brand affinity for Gangs of New York (106.31×), Whoopi Goldberg (26.57×), and Alexander Skarsgård (20×) over the country average.

04

Where do Insomnia (novel) fans live in Germany?

Insomnia (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Insomnia (novel) fans also like?

Beyond Insomnia (novel) itself, the audience over-indexes on Whoopi Goldberg (26.57×), Alexander Skarsgård (20×), Fargo (film) (20×), and Hugendubel (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Insomnia (novel) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Insomnia (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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