Insomnia (novel) Audience in United States

Insomnia (novel) logo

Insomnia (novel) has an estimated audience of 3,158,301 people in United States. 48.0% are female, 52.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Urban Outfitters, Mathcore, Google Home.

The average Insomnia (novel) fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Insomnia (novel) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Insomnia (novel) fans

Demographic split for Insomnia (novel) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age36.4
Estimated audience size3,158,301

Audience persona

The typical Insomnia (novel) fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Insomnia (novel) in United States
RegionReachAffinity
California388,7281.12×
Texas323,8091.19×
Florida216,0881.01×
New York188,1371.07×
Georgia125,4531.29×
North Carolina119,5951.26×
Illinois116,5291.11×
Pennsylvania114,1291.07×
Ohio102,9921.06×
Michigan88,9191.08×
Virginia86,3421.12×
New Jersey78,0200.97×
Arizona74,9421.16×
Tennessee64,0881.01×
Alabama63,4941.44×
Indiana61,9961.07×
Maryland61,5161.13×
Washington59,9560.95×
Massachusetts58,0960.93×
Louisiana53,6241.32×
South Carolina50,1071.05×
Missouri49,0740.96×
Kentucky45,8381.16×
Minnesota43,9700.97×
Wisconsin40,5660.85×
Colorado39,5810.8×
Oklahoma38,4461.1×
Oregon37,0651.02×
Mississippi35,4131.36×
Connecticut33,7331.06×
Nevada31,2481.02×
Arkansas28,9451.11×
Iowa24,2130.93×
Kansas23,5230.95×
Utah21,1170.75×
Hawaii16,6601.23×
Nebraska14,3140.9×
New Mexico13,7800.87×
West Virginia12,5900.86×
Idaho11,0980.7×
Delaware9,4811.09×
Rhode Island9,3340.93×
Washington, District of Columbia9,1270.96×
New Hampshire7,8280.63×
Maine7,1750.63×
Alaska6,7961.01×
North Dakota6,4751×
South Dakota5,7780.79×
Montana5,6260.64×
Vermont3,6760.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insomnia (novel) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵8.29×Movies & TV
Urban Outfitters4.51×Shopping
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Israel2.61×Travel & Leisure
The Historian16.48×Literature
Vocal harmony4.32×Music & Radio
Grace Slick8.02×Music & Radio
Google Photos2.22×Technology & Electronics
Grinch3.55×Movies & TV
Goop4.69×Internet & Social Media
Eurail16.57×Cars & Mobility
Wok4.58×Food & Beverages
Governor of Michigan4.89×Politics & Society
Home staging3.17×Home & Garden
Historic site2.57×Arts & Culture
Parral, Chihuahua8.87×Travel & Leisure
Elsword8.53×Games
Jeep Wagoneer2.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insomnia (novel) audience
TraitClusterScore
PatriotismCONSERVATISM2.86
Need for SecurityCONSERVATISM1.86
ExtroversionTHRILL1.26
IndulgenceJOY1.23
MindfulnessBALANCE1.2
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Insomnia (novel)
CountryShare
United States27.2%
Brazil13.6%
India12.3%

See Insomnia (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Insomnia (novel) have in United States?

Insomnia (novel) has an estimated audience of 3,158,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Insomnia (novel) fans?

48.0% of Insomnia (novel) fans are female, 52.0% are male, with an average age of 36.4 years.

Which brands do Insomnia (novel) fans like most?

Insomnia (novel) fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (8.29×), and Urban Outfitters (4.51×) over the country average.

Where do Insomnia (novel) fans live in United States?

Insomnia (novel) fans in United States are most concentrated in California (reach 388,728), Texas (reach 323,809), and Florida (reach 216,088). These three regions account for the largest share of the active audience.

What other brands do Insomnia (novel) fans also like?

Beyond Insomnia (novel) itself, the audience over-indexes on Lulu 黃路梓茵 (8.29×), Urban Outfitters (4.51×), Mathcore (18.06×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insomnia (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.