Privacy policy Audience in United States
A data profile of the people who buy, follow and care about Privacy policy in United States — modelled from more than twelve digital signal sources. Privacy policy has an estimated audience of 9,746,910 people in United States.
The average Privacy policy fan in United States is 48.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Proxy server, Internet privacy, Gmail, with strongest over-indexing on Proxy server (40.57× the country average).
Demographically, the Privacy policy audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Privacy policy fan in United States is balanced, around 48.3 years old, with strong Need for Security tendencies and a notable affinity for Proxy server.
At a glance
The key figures that characterise the Privacy policy profile in United States.
Search interest · 12-month trend
Demographics of Privacy policy fans
52.2% are female, 47.8% are male, average age 48.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 48.3 |
| Estimated audience size | 9,746,910 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
Worldwide distribution
of the worldwide Privacy policy audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.0% |
| Germany | 12.5% |
| United Kingdom | 10.5% |
Geography
Where the Privacy policy audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~100K | 1.56× | |
| 02 | Alabama | ~200K | 1.45× | |
| 03 | Louisiana | ~200K | 1.45× | |
| 04 | Mississippi | ~100K | 1.43× | |
| 05 | New Jersey | ~300K | 1.41× | |
| 06 | Tennessee | ~200K | 1.27× | |
| 07 | Oklahoma | ~100K | 1.27× | |
| 08 | Kentucky | ~200K | 1.23× | |
| 09 | West Virginia | ~50K | 1.19× | |
| 10 | South Carolina | ~200K | 1.15× | |
| 11 | Georgia | ~300K | 1.14× | |
| 12 | Missouri | ~200K | 1.14× | |
| 13 | New Mexico | ~60K | 1.14× | |
| 14 | Florida | ~700K | 1.11× | |
| 15 | Oregon | ~100K | 1.10× | |
| 16 | Nevada | ~100K | 1.07× | |
| 17 | North Carolina | ~300K | 1.05× | |
| 18 | Arizona | ~200K | 1.05× | |
| 19 | Indiana | ~200K | 1.05× | |
| 20 | Texas | ~900K | 1.04× | |
| 21 | Hawaii | ~40K | 1.04× | |
| 22 | Ohio | ~300K | 1.00× | |
| 23 | Kansas | ~80K | 1.00× | |
| 24 | California | ~1M | 0.99× | |
| 25 | Iowa | ~80K | 0.99× | |
| 26 | Washington | ~200K | 0.98× | |
| 27 | Virginia | ~200K | 0.96× | |
| 28 | Nebraska | ~50K | 0.96× | |
| 29 | Washington, District of Columbia | ~30K | 0.93× | |
| 30 | Colorado | ~100K | 0.92× | |
| 31 | Pennsylvania | ~300K | 0.91× | |
| 32 | South Dakota | ~20K | 0.91× | |
| 33 | New York | ~500K | 0.90× | |
| 34 | Michigan | ~200K | 0.90× | |
| 35 | North Dakota | ~20K | 0.89× | |
| 36 | Minnesota | ~100K | 0.87× | |
| 37 | Utah | ~80K | 0.87× | |
| 38 | Montana | ~20K | 0.87× | |
| 39 | Alaska | ~20K | 0.87× | |
| 40 | Illinois | ~300K | 0.86× | |
| 41 | Connecticut | ~80K | 0.86× | |
| 42 | Maine | ~30K | 0.86× | |
| 43 | Delaware | ~20K | 0.86× | |
| 44 | Vermont | ~10K | 0.86× | |
| 45 | Maryland | ~100K | 0.85× | |
| 46 | Idaho | ~40K | 0.85× | |
| 47 | Wisconsin | ~100K | 0.83× | |
| 48 | New Hampshire | ~30K | 0.81× | |
| 49 | Massachusetts | ~200K | 0.80× | |
| 50 | Rhode Island | ~20K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Privacy policy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firewall (computing) | Technology & Electronics | 42.67× | ||
| 02 | Proxy server | Internet & Social Media | 40.57× | ||
| 03 | Encryption | Technology & Electronics | 28.24× | ||
| 04 | Internet security | Technology & Electronics | 27.91× | ||
| 05 | Internet privacy | Technology & Electronics | 26.67× | ||
| 06 | Virtual private network | Technology & Electronics | 18.52× | ||
| 07 | NordVPN | Technology & Electronics | 8.70× | ||
| 08 | Information security | Business & Career | 7.67× | ||
| 09 | DuckDuckGo | Internet & Social Media | 6.25× | ||
| 10 | Cloud storage | Technology & Electronics | 6.16× | ||
| 11 | Computer security | Business & Career | 5.72× | ||
| 12 | Node.js | Technology & Electronics | 5.60× | ||
| 13 | GitHub | Internet & Social Media | 5.40× | ||
| 14 | Gmail | Internet & Social Media | 4.85× | ||
| 15 | Data | Business & Career | 3.83× | ||
| 16 | Google Docs | Internet & Social Media | 2.86× | ||
| 17 | Mobile game | Games | 2.44× | ||
| 18 | Google Maps | Internet & Social Media | 2.37× | ||
| 19 | Smartphones | Technology & Electronics | 2.20× | ||
| 20 | Video games | Games | 1.90× |
Personality of the Privacy policy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 7.71× | |
| Early Adopter Mentality | POWER | 2.06× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Extroversion | THRILL | 0.64× | |
| Design Affinity | PREMIUM | 0.65× |
Frequently asked questions
How many fans does Privacy policy have in United States?
Privacy policy has an estimated audience of 9,746,910 people in United States, concentrated in California and Texas.
What is the gender split and age of Privacy policy fans?
52.2% of Privacy policy fans are female, 47.8% are male, with an average age of 48.3 years.
Which brands do Privacy policy fans like most?
Privacy policy fans show strongest brand affinity for Proxy server (40.57×), Internet privacy (26.67×), and Gmail (4.85×) over the country average.
Where do Privacy policy fans live in United States?
Privacy policy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Privacy policy fans also like?
Beyond Privacy policy itself, the audience over-indexes on Internet privacy (26.67×), Gmail (4.85×), Encryption (28.24×), and Internet security (27.91×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Privacy policy audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Privacy policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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