Virtual private network Audience in United States

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Virtual private network has an estimated audience of 1,777,331 people in United States. 30.4% are female, 69.6% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: NordVPN, Surfshark, Proxy server, ExpressVPN, Internet privacy.

The average Virtual private network fan in United States is 43.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include NordVPN, Surfshark, Proxy server, with strongest over-indexing on NordVPN (57.17× the country average). Demographically, the Virtual private network audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Virtual private network fans

Demographic split for Virtual private network audience in United States
MetricValue
Female30.4%
Male69.6%
Average age43.6
Estimated audience size1,777,331

Audience persona

The typical Virtual private network fan in United States is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for NordVPN.

Top regions in United States

Top regions ranked by reach for Virtual private network in United States
RegionReachAffinity
Texas266,5111.74×
California265,8151.36×
Florida168,2061.4×
New York125,8351.27×
Virginia76,1251.76×
North Carolina72,2301.35×
Georgia64,1081.17×
Illinois55,3950.94×
New Jersey50,0371.11×
Pennsylvania45,5620.76×
Washington42,3361.19×
Ohio41,8650.76×
Indiana38,5921.19×
Michigan38,5780.83×
Tennessee38,3591.08×
Arizona32,6120.9×
Massachusetts30,4620.87×
Oregon29,6951.46×
Maryland28,7340.94×
South Carolina27,4471.03×
Kentucky25,4981.14×
Colorado25,3250.9×
Louisiana24,9471.09×
Alabama23,8360.96×
Missouri23,3980.82×
Oklahoma22,8861.16×
Nevada21,5641.25×
Utah19,6881.24×
Kansas18,2831.31×
Minnesota18,1130.71×
Mississippi17,9941.23×
Wisconsin17,2890.65×
Arkansas16,8101.15×
Connecticut14,0340.79×
Iowa10,0050.68×
Idaho9,9001.11×
Nebraska9,4221.06×
Washington, District of Columbia8,7061.63×
New Mexico7,1910.81×
Hawaii6,7550.88×
West Virginia5,5440.67×
New Hampshire4,5430.65×
Montana4,4960.91×
Maine4,2930.67×
Rhode Island3,5820.63×
Delaware3,0340.62×
Alaska2,7130.71×
South Dakota2,5180.61×
North Dakota2,3330.64×
Vermont1,9830.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virtual private network audience
BrandAffinityCategory
NordVPN57.17×Technology & Electronics
Surfshark83.73×Technology & Electronics
Proxy server40.57×Internet & Social Media
ExpressVPN45.38×Technology & Electronics
Internet privacy26.67×Technology & Electronics
Gmail4.85×Internet & Social Media
Google Drive4.38×Technology & Electronics
Encryption28.24×Technology & Electronics
LabCorp5.09×Health
Internet security27.91×Technology & Electronics
Gemini4.85×Technology & Electronics
Information security7.67×Business & Career
Micro Center6.11×Shopping
Electronics3.15×Technology & Electronics
Firewall (computing)42.67×Technology & Electronics
DuckDuckGo6.25×Internet & Social Media
Google Docs2.86×Internet & Social Media
Money2.26×Business & Career
Computer security5.72×Business & Career
Smartphones2.2×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virtual private network audience
TraitClusterScore
Need for SecurityCONSERVATISM4.64
Early Adopter MentalityPOWER1.93
Quality AwarenessPREMIUM1.62
Career OrientationPOWER1.36
Social Media UsageJOY1.32
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Virtual private network
CountryShare
China20.2%
India17.4%
United States3.6%

See Virtual private network audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Virtual private network have in United States?

Virtual private network has an estimated audience of 1,777,331 people in United States, concentrated in Texas and California.

What is the gender split and age of Virtual private network fans?

30.4% of Virtual private network fans are female, 69.6% are male, with an average age of 43.6 years.

Which brands do Virtual private network fans like most?

Virtual private network fans show strongest brand affinity for NordVPN (57.17×), Surfshark (83.73×), and Proxy server (40.57×) over the country average.

Where do Virtual private network fans live in United States?

Virtual private network fans in United States are most concentrated in Texas (reach 266,511), California (reach 265,815), and Florida (reach 168,206). These three regions account for the largest share of the active audience.

What other brands do Virtual private network fans also like?

Beyond Virtual private network itself, the audience over-indexes on Surfshark (83.73×), Proxy server (40.57×), ExpressVPN (45.38×), and Internet privacy (26.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual private network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.