Rascasse Audience Intelligence

Virtual private network Audience in United States

Name: Virtual private network — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Virtual private network in United States — modelled from more than twelve digital signal sources. Virtual private network has an estimated audience of 1,777,331 people in United States.

#6726among Topic in United States #552in Technology & Electronics

The average Virtual private network fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NordVPN, Surfshark, Proxy server, with strongest over-indexing on NordVPN (57.17× the country average).

Demographically, the Virtual private network audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virtual private network fan in United States is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for NordVPN.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual private network profile in United States.

Audience size

1.8M

in United States

Gender

30.4%♀

69.6% male

Age

43.6

average years

Country rank

#15614

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Virtual private network fans

30.4% are female, 69.6% are male, average age 43.6.

Fig. 02

Gender split

30.4%

Female

69.6%

Male

Demographic split for Virtual private network audience in United States
Metric	Value
Female	30.4%
Male	69.6%
Average age	43.6
Estimated audience size	1,777,331

Fig. 03

Age distribution

Age distribution of the Virtual private network audience in United States
Age bracket	Share	%
16-19		15%
20-29		13%
30-39		16%
40-49		21%
50+		34%

Fig. 04

Worldwide distribution

3.5%

of the worldwide Virtual private network audience comes from United States.

Worldwide audience distribution share by country for Virtual private network
Country	Share
China	19.7%
India	16.9%
United States	3.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual private network audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtual private network fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~200K	1.56×
02	Virginia	~60K	1.49×
03	Kansas	~20K	1.42×
04	Washington, District of Columbia	~8K	1.41×
05	Florida	~200K	1.36×
06	Louisiana	~30K	1.31×
07	Mississippi	~20K	1.30×
08	Georgia	~70K	1.28×
09	Oregon	~30K	1.27×
10	Oklahoma	~20K	1.25×
11	California	~200K	1.24×
12	North Carolina	~70K	1.22×
13	Arizona	~40K	1.17×
14	New York	~100K	1.16×
15	Utah	~20K	1.15×
16	Arkansas	~20K	1.15×
17	South Carolina	~30K	1.14×
18	Nevada	~20K	1.13×
19	Indiana	~40K	1.12×
20	Kentucky	~20K	1.11×
21	Tennessee	~40K	1.10×
22	Alabama	~30K	1.09×
23	Idaho	~10K	1.07×
24	Washington	~40K	1.05×
25	South Dakota	~4K	1.04×
26	Nebraska	~9K	1.00×
27	New Jersey	~40K	0.99×
28	Wyoming	~3K	0.98×
29	Missouri	~30K	0.95×
30	Maryland	~30K	0.91×
31	Montana	~4K	0.90×
32	North Dakota	~3K	0.90×
33	Illinois	~50K	0.85×
34	Colorado	~20K	0.84×
35	Hawaii	~6K	0.84×
36	Massachusetts	~30K	0.83×
37	New Mexico	~7K	0.83×
38	Connecticut	~10K	0.82×
39	Alaska	~3K	0.80×
40	Ohio	~40K	0.79×
41	Michigan	~40K	0.78×
42	Maine	~5K	0.75×
43	West Virginia	~6K	0.74×
44	Pennsylvania	~40K	0.73×
45	Minnesota	~20K	0.70×
46	Iowa	~10K	0.70×
47	New Hampshire	~5K	0.69×
48	Rhode Island	~4K	0.68×
49	Wisconsin	~20K	0.65×
50	Delaware	~3K	0.64×

Affinity by region — Virtual private network, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual private network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual private network audience
#	Interest	Category	×
01	Surfshark	Technology & Electronics	83.73×
02	NordVPN	Technology & Electronics	57.17×
03	ExpressVPN	Technology & Electronics	45.38×
04	Firewall (computing)	Technology & Electronics	42.67×
05	Proxy server	Internet & Social Media	40.57×
06	Encryption	Technology & Electronics	28.24×
07	Internet security	Technology & Electronics	27.91×
08	Internet privacy	Technology & Electronics	26.67×
09	Information security	Business & Career	7.67×
10	DuckDuckGo	Internet & Social Media	6.25×
11	Micro Center	Shopping	6.11×
12	Computer security	Business & Career	5.72×
13	LabCorp	Health	5.09×
14	Gmail	Internet & Social Media	4.85×
15	Gemini	Technology & Electronics	4.85×
16	Google Drive	Technology & Electronics	4.38×
17	Nancy Mace	Politics & Society	4.22×
18	Electronics	Technology & Electronics	3.15×
19	Google Docs	Internet & Social Media	2.86×
20	Money	Business & Career	2.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual private network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Virtual private network audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	8.22×
Early Adopter Mentality	POWER	2.06×
Patriotism	CONSERVATISM	1.84×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Virtual private network audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.64×
Extroversion	THRILL	0.64×
Design Affinity	PREMIUM	0.67×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Virtual private network have in United States?

Virtual private network has an estimated audience of 1,777,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Virtual private network fans?

30.4% of Virtual private network fans are female, 69.6% are male, with an average age of 43.6 years.

Which brands do Virtual private network fans like most?

Virtual private network fans show strongest brand affinity for NordVPN (57.17×), Surfshark (83.73×), and Proxy server (40.57×) over the country average.

Where do Virtual private network fans live in United States?

Virtual private network fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Virtual private network fans also like?

Beyond Virtual private network itself, the audience over-indexes on Surfshark (83.73×), Proxy server (40.57×), ExpressVPN (45.38×), and Internet privacy (26.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual private network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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