Surfshark Audience in United States

Surfshark logo

Surfshark has an estimated audience of 1,402,211 people in United States. 44.8% are female, 55.2% are male, average age 42.8. Top regions: New York, California, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Virtual private network, CarGurus.

The average Surfshark fan in United States is 42.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.91× the country average). Demographically, the Surfshark audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Surfshark fans

Demographic split for Surfshark audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.8
Estimated audience size1,402,211

Audience persona

The typical Surfshark fan in United States is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Surfshark in United States
RegionReachAffinity
New York324,8404.15×
California185,3661.2×
Texas132,1021.1×
Florida119,0651.25×
Georgia42,3770.98×
Illinois41,1380.88×
North Carolina40,8930.97×
Pennsylvania38,5220.82×
Virginia37,9601.11×
Washington35,3311.26×
Ohio35,0280.81×
New Jersey32,1780.9×
Michigan30,5590.83×
Arizona25,5040.89×
Indiana25,1890.98×
Massachusetts23,7520.86×
Tennessee23,1550.82×
Maryland20,3320.84×
Missouri19,3090.85×
Colorado18,9760.86×
South Carolina18,6100.88×
Oregon17,3251.08×
Kentucky17,1810.98×
Alabama16,5600.85×
Minnesota15,4610.77×
Oklahoma15,3090.98×
Wisconsin15,0480.71×
Louisiana14,8060.82×
Utah13,5261.08×
Nevada13,4280.99×
Connecticut11,1610.79×
Kansas10,6800.97×
Arkansas10,6270.92×
Mississippi10,1660.88×
Iowa8,5430.74×
Idaho8,4711.2×
West Virginia6,3850.98×
Nebraska6,2840.89×
Hawaii6,0951.01×
New Mexico5,7090.81×
New Hampshire4,7780.86×
Washington, District of Columbia4,4541.06×
Maine4,3990.88×
Rhode Island3,8150.85×
South Dakota3,7141.15×
Montana3,6080.93×
Delaware3,1510.81×
North Dakota3,0891.07×
Alaska2,6320.88×
Vermont2,2310.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surfshark audience
BrandAffinityCategory
Google Maps19.91×Internet & Social Media
Capital One12.43×Business & Career
Indeed.com12.01×Business & Career
Virtual private network60.02×Technology & Electronics
CarGurus13.79×Cars & Mobility
Proxy server47.41×Internet & Social Media
DeviantArt13.12×Internet & Social Media
Doctor Stranger40.62×Movies & TV
Office 36518.2×Technology & Electronics
Circle K11.83×Shopping
DuckDuckGo14.59×Internet & Social Media
Enterprise Rent-A-Car9.77×Cars & Mobility
Google News9.13×News
Apple Store12.08×Shopping
AccuWeather9.53×Home & Garden
Khan Academy11.77×Business & Career
Bubble Shooter33.34×Games
Beetlejuice6.2×Movies & TV
ICloud11.85×Technology & Electronics
Cillian Murphy14.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surfshark audience
TraitClusterScore
Need for SecurityCONSERVATISM3.04
Early Adopter MentalityPOWER1.48
Convenience OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Surfshark
CountryShare
China18.3%
United States14.3%
United Kingdom9.7%

See Surfshark audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Surfshark have in United States?

Surfshark has an estimated audience of 1,402,211 people in United States, concentrated in New York and California.

What is the gender split and age of Surfshark fans?

44.8% of Surfshark fans are female, 55.2% are male, with an average age of 42.8 years.

Which brands do Surfshark fans like most?

Surfshark fans show strongest brand affinity for Google Maps (19.91×), Capital One (12.43×), and Indeed.com (12.01×) over the country average.

Where do Surfshark fans live in United States?

Surfshark fans in United States are most concentrated in New York (reach 324,840), California (reach 185,366), and Texas (reach 132,102). These three regions account for the largest share of the active audience.

What other brands do Surfshark fans also like?

Beyond Surfshark itself, the audience over-indexes on Capital One (12.43×), Indeed.com (12.01×), Virtual private network (60.02×), and CarGurus (13.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.