Rascasse Audience Intelligence

Surfshark Target Market in United States

A data profile of the people who buy, follow and care about Surfshark in United States — modelled from more than twelve digital signal sources. Surfshark has an estimated audience of 1,385,021 people in United States.

#1921among Brand in United States#633in Technology & Electronics

The average Surfshark fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Virtual private network, Office 365, Proxy server, with strongest over-indexing on Virtual private network (83.73× the country average).

Demographically, the Surfshark audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surfshark fan in United States is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Virtual private network.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surfshark profile in United States.

Audience size
1.4M
in United States
Gender
38.8%♀
61.2% male
Age
43.1
average years
Country rank
#18830
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Surfshark

38.8% are female, 61.2% are male, average age 43.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Surfshark audience in United States
MetricValue
Female38.8%
Male61.2%
Average age43.1
Estimated audience size1,385,021
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Surfshark audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Surfshark audience comes from United States.

Worldwide audience distribution share by country for Surfshark
CountryShare
China17.7%
United States13.9%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surfshark audience in United States is strongest.

Fig. 05

Top regions by affinity

Surfshark customers by region in United States
#RegionReachAffinity×
01New York~100K1.53×
02California~200K1.45×
03Kansas~20K1.44×
04Florida~100K1.42×
05Washington~40K1.37×
06Arizona~40K1.22×
07Wyoming~3K1.21×
08Texas~100K1.19×
09Oregon~20K1.19×
10Utah~20K1.19×
11Georgia~50K1.18×
12Hawaii~7K1.13×
13Nevada~20K1.11×
14Virginia~40K1.09×
15Idaho~8K1.08×
16New Jersey~40K1.07×
17New Mexico~8K1.07×
18Washington, District of Columbia~4K1.04×
19North Carolina~40K1.00×
20Alaska~3K0.99×
21North Dakota~3K0.99×
22Montana~4K0.98×
23South Dakota~3K0.96×
24Colorado~20K0.95×
25Missouri~20K0.94×
26Rhode Island~4K0.94×
27Illinois~40K0.93×
28Tennessee~30K0.93×
29Massachusetts~30K0.93×
30Oklahoma~10K0.93×
31Indiana~20K0.92×
32South Carolina~20K0.92×
33Arkansas~10K0.90×
34Maryland~20K0.89×
35Maine~4K0.88×
36Kentucky~20K0.87×
37New Hampshire~5K0.87×
38Connecticut~10K0.86×
39Nebraska~6K0.86×
40Ohio~40K0.85×
41West Virginia~6K0.84×
42Delaware~3K0.84×
43Minnesota~20K0.83×
44Mississippi~10K0.82×
45Pennsylvania~40K0.81×
46Alabama~20K0.80×
47Iowa~9K0.80×
48Michigan~30K0.79×
49Wisconsin~20K0.77×
50Louisiana~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Surfshark, United States
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surfshark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surfshark audience
#·InterestCategoryAffinity×
01Virtual private networkTechnology & Electronics83.73×
02Proxy serverInternet & Social Media28.99×
03Office 365Technology & Electronics18.34×
04SpreadsheetTechnology & Electronics13.39×
05Privacy policyTechnology & Electronics11.02×
06Alan TuringPolitics & Society10.86×
07Doctor StrangerMovies & TV9.96×
08Internet privacyTechnology & Electronics9.63×
09Internet service providerTechnology & Electronics6.76×
10Optical fiberTechnology & Electronics5.62×
11EngadgetTechnology & Electronics4.33×
12Computer securityBusiness & Career4.02×
13Information securityBusiness & Career3.73×
14BulldogPets & Animals2.90×
15Sustainable energyHome & Garden2.72×
16Google MapsInternet & Social Media2.37×
17LinuxTechnology & Electronics2.25×
18T-MobileTechnology & Electronics1.79×
19United States Postal ServiceBusiness & Career1.70×
20Google DriveTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surfshark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surfshark audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.78×
Early Adopter MentalityPOWER1.75×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surfshark audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Surfshark's target market in United States?

Surfshark's target market in United States covers an estimated 1,385,021 people, concentrated in California and Texas.

02

What is the gender split and age of Surfshark customers?

38.8% of the Surfshark audience are female, 61.2% are male, with an average age of 43.1 years.

03

Which brands do Surfshark fans like most?

Surfshark fans show strongest brand affinity for Virtual private network (83.73×), Office 365 (18.34×), and Proxy server (28.99×) over the country average.

04

Where do Surfshark fans live in United States?

Surfshark fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Surfshark fans also like?

Beyond Surfshark itself, the audience over-indexes on Office 365 (18.34×), Proxy server (28.99×), Privacy policy (11.02×), and Spreadsheet (13.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Surfshark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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