Surfshark Audience in Germany
Surfshark has an estimated audience of 507,936 people in Germany. 39.7% are female, 60.3% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Cocktail, Stag hunt, Stradivarius, Unique Gifts.
The average Surfshark fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Cocktail, Stag hunt, with strongest over-indexing on Pillow (2.91× the country average). Demographically, the Surfshark audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Surfshark fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 43.1 |
| Estimated audience size | 507,936 |
Audience persona
The typical Surfshark fan in Germany is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,582 | 1.02× |
| Bayern | 93,792 | 1.15× |
| Baden-Württemberg | 77,402 | 1.12× |
| Hessen | 73,473 | 1.9× |
| Berlin | 44,343 | 1.95× |
| Niedersachsen | 40,777 | 0.83× |
| Rheinland-Pfalz | 24,169 | 0.95× |
| Sachsen | 21,369 | 0.86× |
| Schleswig-Holstein | 16,211 | 0.89× |
| Brandenburg | 12,798 | 0.81× |
| Hamburg | 11,400 | 0.99× |
| Thüringen | 9,999 | 0.77× |
| Sachsen-Anhalt | 9,734 | 0.74× |
| Saarland | 4,740 | 0.76× |
| Bremen | 4,079 | 0.94× |
| Mecklenburg-Vorpommern | 3,126 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.91× | Home & Garden |
| Cocktail | 1.86× | Food & Beverages |
| Stag hunt | 54.19× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.64× | Shopping |
| Motion Picture Association of America | 8.5× | Movies & TV |
| Birthday Gifts | 1.66× | Kids & Family |
| VfL Wolfsburg | 1.51× | Sports |
| Machine Gun Preacher | 14.33× | Movies & TV |
| Hostelworld | 5.38× | Travel & Leisure |
| Home Delivery | 2.26× | Food & Beverages |
| Corfu (regional unit) | 2.36× | Travel & Leisure |
| Justice | 2.48× | Politics & Society |
| Jesse Plemons | 2.2× | Movies & TV |
| Cockpit | 5× | Travel & Leisure |
| Atkins diet | 3.88× | Health |
| Corona (band) | 1.53× | Music & Radio |
| Esra Erol | 3.45× | Movies & TV |
| KLIX (AM) | 1.54× | Music & Radio |
| Stucco | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3 |
| Early Adopter Mentality | POWER | 1.7 |
| Convenience Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.3% |
| United States | 14.3% |
| United Kingdom | 9.7% |
See Surfshark audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Surfshark have in Germany?
Surfshark has an estimated audience of 507,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surfshark fans?
39.7% of Surfshark fans are female, 60.3% are male, with an average age of 43.1 years.
Which brands do Surfshark fans like most?
Surfshark fans show strongest brand affinity for Pillow (2.91×), Cocktail (1.86×), and Stag hunt (54.19×) over the country average.
Where do Surfshark fans live in Germany?
Surfshark fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,582), Bayern (reach 93,792), and Baden-Württemberg (reach 77,402). These three regions account for the largest share of the active audience.
What other brands do Surfshark fans also like?
Beyond Surfshark itself, the audience over-indexes on Cocktail (1.86×), Stag hunt (54.19×), Stradivarius (1.97×), and Unique Gifts (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surfshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.