Rascasse Audience Intelligence

Surfshark Target Market in Germany

A data profile of the people who buy, follow and care about Surfshark in Germany — modelled from more than twelve digital signal sources. Surfshark has an estimated audience of 579,275 people in Germany.

#1363among Brand in Germany#467in Technology & Electronics

The average Surfshark fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Virtual private network, Google Maps, Google Drive, with strongest over-indexing on Virtual private network (73.22× the country average).

Demographically, the Surfshark audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surfshark fan in Germany is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Virtual private network.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surfshark profile in Germany.

Audience size
579K
in Germany
Gender
41.0%♀
59.0% male
Age
44.9
average years
Country rank
#10414
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Surfshark

41.0% are female, 59.0% are male, average age 44.9.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Surfshark audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age44.9
Estimated audience size579,275
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Surfshark audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Surfshark audience comes from Germany.

Worldwide audience distribution share by country for Surfshark
CountryShare
China17.7%
United States13.9%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surfshark audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surfshark customers by region in Germany
#RegionReachAffinity×
01Hessen~80K1.95×
02Berlin~40K1.75×
03Bayern~100K1.13×
04Baden-Württemberg~80K1.10×
05Bremen~5K1.02×
06Nordrhein-Westfalen~100K1.00×
07Hamburg~10K0.99×
08Rheinland-Pfalz~30K0.92×
09Schleswig-Holstein~20K0.88×
10Sachsen~20K0.84×
11Thüringen~10K0.84×
12Niedersachsen~40K0.83×
13Brandenburg~10K0.82×
14Saarland~6K0.82×
15Sachsen-Anhalt~10K0.76×
16Mecklenburg-Vorpommern~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Surfshark, Germany
0.56×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surfshark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surfshark audience
#·InterestCategoryAffinity×
01Virtual private networkTechnology & Electronics73.22×
02Allison JanneyMovies & TV37.83×
03Doctor StrangerMovies & TV19.41×
04UniFiTechnology & Electronics15.53×
05Internet privacyTechnology & Electronics10.41×
06Antivirus softwareTechnology & Electronics9.56×
07Opera (web browser)Internet & Social Media9.07×
08Google DriveTechnology & Electronics5.89×
09Office 365Technology & Electronics4.53×
10LinuxTechnology & Electronics4.37×
11Google MapsInternet & Social Media3.67×
12LaptopTechnology & Electronics3.29×
13Efficient energy useTechnology & Electronics3.18×
14Western UnionBusiness & Career3.17×
15EssoCars & Mobility3.06×
16CommerzbankBusiness & Career2.33×
17Netto Marken-DiscountShopping2.20×
18AldiShopping1.98×
19WhatsAppInternet & Social Media1.82×
20REWEShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surfshark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surfshark audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.10×
Early Adopter MentalityPOWER2.20×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surfshark audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Sports ActivityPOWER0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Surfshark's target market in Germany?

Surfshark's target market in Germany covers an estimated 579,275 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Surfshark customers?

41.0% of the Surfshark audience are female, 59.0% are male, with an average age of 44.9 years.

03

Which brands do Surfshark fans like most?

Surfshark fans show strongest brand affinity for Virtual private network (73.22×), Google Maps (3.67×), and Google Drive (5.89×) over the country average.

04

Where do Surfshark fans live in Germany?

Surfshark fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Surfshark fans also like?

Beyond Surfshark itself, the audience over-indexes on Google Maps (3.67×), Google Drive (5.89×), Doctor Stranger (19.41×), and Allison Janney (37.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Surfshark audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surfshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →